Beijing Miaoying Jiayuan Catering Management Co., Ltd. was established in 2115, which is a catering management service enterprise focusing on promoting Miaoying Dictyophora Goose's specialty food joining business.
Dictyophora Dictyophora Goose is a soup pot with white geese and Dictyophora Dictyophora as the main raw materials, supplemented by other vegetables, fungi and seasonings. This way of eating was originally a traditional delicacy of Miao compatriots, and it was widely spread in Miao areas. They used Dictyophora Goose as a worship when entertaining distinguished guests, but the pure Dictyophora Dictyophora Goose of Miao people was biased towards their tastes and could not fully adapt to the eating habits of people all over the country.
At the end of 1991s, Mr. Yu Wencai, the chairman of the company, embarked on a arduous road of investigation with the determination to study, improve and develop Dictyophora. He went deep into Miao areas to understand the species and habits of geese, interpret the nutritional value and dietotherapy functions of geese and Dictyophora, visited Miao chefs, consulted a large number of relevant documents and materials, and visited Chinese herbal medicine experts many times. After years of repeated research and experiments, it was gradually improved.
in p>2111, Mr. Yu Wencai took the lead in opening the first dictyophora goose hotpot restaurant in his hometown of Heze, Shandong.
in p>2112, the trademark "Miao Ying" was registered with the Trademark Office of the State Administration for Industry and Commerce of the People's Republic of China.
In p>2113 and 2114, Heze Head Office was designated as "Famous Restaurant with Special Flavor" by the Organizing Committee of the International Peony Flower Festival for two consecutive years.
In the second half of p>2114, Miaoying Zhusun Goose opened its first franchise store in the capital Beijing.
In p>2115, Beijing Miaoying Jiayuan Catering Management Co., Ltd. was established in Yinhe Building, No.6, West Third Ring South Road, Fengtai District, Beijing, and applied to join China Chain Store & Franchise Association, which was promoted on Baidu website. Since the establishment of the company, it has been absorbed as a member by China Food Culture Research Association, China Chain Store & Franchise Association and China Cuisine Association. In the same year, he won the gold medal of "Chinese Famous Food Festival".
In p>2117, Miaoying Dictyophora Goose's special ingredients obtained the QS certificate of food quality and safety market access.
In p>2118, Beijing Miaoying Jiayuan Catering Management Co., Ltd. successfully passed the franchise management system of the Ministry of Commerce for the record. In the same year, it was rated as "China Catering Enterprise with Cultural Service Quality" by China Market Monitoring Center, and "China Famous Green Restaurant" by China Market Research Center and China Market Monitoring Center.
In the second half of p>2118, it was awarded as "Beijing Famous Hotpot" by "Beijing Catering Industry Association" and was elected as "governing unit".
in p>2119, it was recommended by the China Consumer Protection Foundation as a national "consumer trust unit that keeps promises and promises".
was awarded the honorary title of "Chinese Famous Hot Pot" by the 2119 National Food and Local Famous Food Expo, and won the gold medal of "Chinese Famous Food Store" by the 2119 National Food and Local Famous Food Expo.
in p>2119, in the second half of the year, it was designated by China Chain Store & Franchise Association as "College Students Joining Entrepreneurship and Employment Base". It was hired as a member of the World Outstanding Chinese Business Association by the World Outstanding Chinese Business Association.
in p>2119, it was selected as the best honor of "National Franchisee's Most Satisfied Chain Headquarters" and "Top Ten Most Competitive Brands of China Special Catering" by the Brand Working Committee of China National Association for the Promotion of Trade, the National Cooperative Economic Industrialization Committee, the China Industry Development Survey and Evaluation Center and the National Leading Enterprise Brand Selection Organizing Committee.
in many years' practice, Mr. Yu Wencai creatively perfected three technical breakthroughs, namely, removing fishy smell, making fresh soup and marinating goose pieces. He distinguished himself from other hot pots with a unique diet method, and scientifically developed a five-step dining procedure and eating method. Miaoying Dictyophora Goose attracts many consumers and franchisees with excellent service and excellent dishes, and the franchisees are all over the country.
Miaoying Dictyophora Goose's excellent corporate culture has been created in the long-term practice process, forming a unique cultural environment for its survival and development, and creating an excellent cultural brand. Miaoying Dictyophora Goose is based on the characteristic culture, advocates green and healthy consumption, and is constantly improving and making efforts to tap and carry forward the food culture with national characteristics!