The brand is the soul of the enterprise, a good brand, from the name can be read out of its vitality, nowadays, more and more successful people, the creation of the brand in the first place, which is such as Coca-Cola, Mercedes-Benz and other brands are worth a lot of money.

People do not stand without a name, goods are the same, the enterprise is more so. A good name, in the first place, there has been a successful "gene", "the United States of America air conditioning" success is very convincing. Originally ordinary and strange two words, just because of a "original life is beautiful", all of a sudden played a role as a finishing touch, but also a closer distance between business and consumers. "361 degrees" is also the same, the circumference is 360 degrees is well known, only one degree more, said the largest, said the smallest, simple and clear in the meaning but profound, not by you not moved.

Mr. Zhao is a private mine owner, that day asked the author to name his business, the author according to his name and mine location have a "East" word, named "East Show Mining", "East Show! "The five elements of numerology is gold, and copper mining five elements of the genus class consistent with the mathematical meaning is:" where there is a will there is a way to win fame and fortune "East word has the sunrise in the east, the prospect of a bright symbolism, the word exhibition has a grand exhibition, Peng Cheng Miles of symbolism, at the request of Mr. Zhao, I gave him a message poem:

< p>The sun rises in the east, spreading its wings to fly high. The wilderness is a place for people to cross, and the work is done diligently.

Mrs. Liu is in the chemical fiber business and has been losing money in the past few years. Last year, I asked the author to change the name of his company, when I read her eight characters, and told her to prevent fire, Ms. Liu, a bitter smile, said: "just the first year of business lost a fire, and has not yet recovered ah! I consoled her a few words, and then according to her name in a "far" word, give her name "far from the letter of honesty" Ms. Liu is very satisfied. Integrity is the basis for people, the basis of business, in front of a "far" word, so that the original serious "integrity" word, suddenly rise in vitality, static through a sense of dynamism, but also the operator's name into account, can be said to be a perfect match. The name of the five elements of the mathematical meaning of the name is: "heavenly auspicious far, and smooth and smooth," the five elements of wood, and the industry in line with the business.

Commercial stores can not be separated from the embellishment of a good name, in order to be in the forest of stores can let consumers first choose, the name is crucial. 08 summer months, young beautician Peng came to the name of the author for the upcoming opening of the beauty salon to get a name. I according to the beauty industry's five elements attribute is fire, for its store name: "national image", the name is not commonly used "beauty" and other familiar words, but can make people look at a glance to understand the industry, elegant and without losing the atmosphere, in line with the current people's Elegant but not lose atmosphere, in line with the current aesthetic. Now the "national image" is the city's largest beauty salon, Peng beautician has become a model for many young people to start their own business.

Some commercial stores, both service and location can be said to be superior, but it is not good business, this situation is mostly related to the name. Operation of the pharmacy Mr. Qi belongs to this situation. 09 years, he opened a pharmaceutical supermarket in the location of the city center, see the business of the nearby stores is booming, while their business is the door can be sparrow, Mr. Qi is very anxious, but also looked for feng shui masters to help the wealth, but the effect is very little. Mr. Qi through a friend to find the author, let the author to his store to see what. I took the compass, measuring tape and other necessary tools, thought it must be very complex reasons, but turned around and did not find anything wrong, and finally fell on the plaque, I suddenly understand the reason for it. When the author told him the problem in the name, he was surprised to ask the author: "Is the name is also related to business?" The author laughed: "Not only does it have, but it's also big!" Mr. Qi was puzzled! The author went on to say: "Pharmacy customers come because of health, some people may be because of their own or their friends and relatives of the disease and heartbreak, and your store name "Wang Yuan" has the meaning of attracting wealth into the treasure, perhaps you were eager to seek wealth to take this name, but forgot the taboo, because your "WANG JIN WEIYUAN" may be built on the pain of others!" I could see that Mr. Qi's face was a little unnatural, but the author continued: "Because of this, the distance between consumers and businesses, but also directly affect your business. Not only that, the sign's color is not in line with the direction of your store sitting east to west, the western five elements of gold, while the sign's color is pure blue, blue five elements of water, water leakage gold is leakage of wealth, how can this situation earn money?" At this point, Mr. Qi suddenly realized, said: "Mr. Chen, thank you for your guidance, then you will be for the store to re-create a name, okay?" I named the shop "Pukang" according to the characteristics of the pharmaceutical industry, and suggested Mr. Qi to write an advertisement slogan next to the store: "Pudu all living beings, help the world to be healthy", so as to better highlight the purpose of the store. Last month, Mr. Qi asked a friend to invite the author to dinner, said thanks, the author of the beauty of adults, from Mr. Qi's beaming expression, I have concluded that the business of the pharmacy must be good!