Write the planning name as specifically as possible, such as "XX University Activity Planning Book", and put it in the center of the page. Of course, you can write the main title first, and then write the subtitle below.
Second, the activity background:
According to the characteristics of the plan, this part should focus on the following matters: specific items include: basic introduction, main implementation targets, recent situation, organizational departments, reasons for activities, social impact, related motives, etc. Secondly, it is necessary to explain the environmental characteristics of the problem, mainly considering the internal advantages, disadvantages, opportunities and threats of the environment, making a comprehensive analysis (SWOT analysis), focusing on various factors of environmental analysis, describing the past and present situation in detail, and making plans through forecasting the situation. If the environment is unknown, it should be analyzed and supplemented through investigation and study.
Three. Purpose, significance and objectives of the activity:
The purpose and significance of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, the uniqueness of the core composition or planning of the activity and the resulting significance (economic benefits, social benefits, media effects, etc.). ) write clearly. The activity objectives should be specific, and need to meet the importance, feasibility and timeliness.
Four. Resource requirements:
List the required human and material resources, including the places to use, such as classrooms or activity centers. It can be divided into two parts: existing resources and needed resources.
Verb (short for verb) activity:
As the main body of the plan, the expression should be concise and easy to understand, but the expression should be detailed, and everything that can be thought of should be written, and nothing can be omitted. In this part, not only words, but also statistical charts can be added. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful to the verification of the plan. The organization and allocation of personnel, the object of activities, the corresponding rights and responsibilities, time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in this part.
Some reference aspects can be provided here: venue layout, reception room, guest seating, sponsorship mode, contract agreement, media support, campus publicity, advertising production, hosting, leadership speech, emcee, venue service, electronic background, lighting, sound, video recording, information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, pick-up and drop-off vehicles, post-game personnel cleaning and so on. Please adjust yourself according to the actual situation.
Intransitive verb budget:
The activity expenses are listed in a clear form after detailed calculation according to the actual situation.
Seven. Problems and details that should be paid attention to in the activity:
The change of internal and external environment will inevitably bring some uncertainty to the implementation of the plan.
Sexual factors, therefore, whether there are emergency measures when the environment changes, what is the loss probability and how much loss is caused, and the emergency measures should also be explained in the plan.
Eight. Person in charge of the activity and main participants:
Indicate the name of the organizer, participants, guests and units (for group planning, indicate the name of the group and the person in charge).
note:
1. This plan provides basic reference, and the small plan can be filled in directly; Large-scale planning books can be designed by themselves, not rigidly adhere to the form, and strive for detailed content and beautiful pages;
2, you can make a cover for the planning book, and strive to be concise and dignified; The planning book can be packaged, such as using the designed logo as the header, illustrated and so on;
3. If there are attachments, they can be attached to the back of the planning book or bound separately;
4. The planning book should be bound from the long side of the paper;
5. A big plan book can have several sub-plans.
Note: 1. The format of the planning book was written by Zhang Zhiyong, my student assistant and I, thanking him for his hard work;
2. The main bibliography categories in this format are: marketing planning, project management and business plan guidance;
3.SWOT analysis is an analytical technique of modern management. We think it has a wide range of applications, so we introduce it into university activity planning.
This project is not complete enough. Welcome netizens to point out the shortcomings and supplement them to make them more practical and easy to use.
As we can see, templates provide many aspects of thinking, which may not seem obvious, but putting so many things together is a system that cannot be ignored. Some people think that some of these things are repetitive, but in fact they are not repetitive at all. Each item has its connotation and extension. If you still can't understand, you need to check the relevant information to understand. Although these overlapping contents have little influence on the whole, if you can understand them in more detail, the plan will naturally be more complete. Some people will question whether the second and third points are written too much. In fact, of course, there is a scale that needs to be acted according to the actual situation, but you must write it clearly. Because in a sense, one purpose of the planning book is to convince people, such as event approvers and sponsoring companies, and this part is exactly what they need most, which is directly related to the right to survival of this activity, so it is really sloppy. Here, I especially propose that I hope the students can recite these items. The subtleties of their hearts are precisely the place where a person is beyond ordinary people. Memorizing these things may be a bit annoying, but turning the logical memory that needs thinking into mechanical memory and letting it go deep into your potential thinking will benefit you a lot in any future work.
Secondly, after we have finished the first part of the work, we can use the method of "writing novels". It's simple. In logical order, rehearse every link in your mind from beginning to end like a novel, and you will understand where to do what, where to lack what, and where to use who. Of course, remember to write down everything you think. These are all practical contents in the planning book. Any deficiency can be a disaster. If it works correctly in your mind, I think this plan can be regarded as a finished product; Of course, the method of "writing novels" can be applied not only in this way, but also flexibly by students.
In fact, here, a complete planning book has been formed, and what you need to worry about should be the subsequent implementation. Some students may not have confidence in their own planning. You can ask the organizers of such activities to modify it for you. In fact, I don't think they have changed much, but they have made some minor mistakes in details. What kind of mood will we have when we carefully examine the ink-scented planning book in our hands?
Writing a planning book is as simple as that; Maybe some students still have a headache after reading this article-what guidance is this? If this is an attribution idea, you don't want to write-you want a plan book. If you don't want to pay your own labor, the planning book will certainly not appear in front of you. Writing a planning book is to think about one thing seriously, write an article seriously, and then put this article into practice. You don't have to search hard on the internet, and you can't find a good plan book. Besides, as far as I know, there are few such resources on the internet, so basically you won't get anything. If you want to make a good plan, you must do your best, do it yourself and write it yourself. There is no shortcut. Therefore, the friends I hope to see here can make up their minds to make a complete plan book as soon as possible, and don't pin their hopes on the Internet.
Of course, there is no denying that it would be very helpful if there were some planning books for reference. I am a teacher who works for students. Often take students to do some planning, including parties, TV programs, social practice and so on. Now, I will try my best to post some plans to my blog for students' reference.
The effect of a good plan is immediate. When your plan is successfully implemented, you can fully enjoy the sense of value. "Nothing is difficult in the world, if you put your mind to it", as long as you pay, you will get something back. Finally, I especially point out my point: if you have no experience at all, your planning should try to be the best among the rules and do not require any changes. Do the so-called "no merit, no fault", then your first plan has been successful. And after doing it skillfully, your planning should gradually have its own personality. You should make your plan different, for example, there is an ingenious idea in your plan, which is refreshing. There are not many innovations, one or two is enough, and the key is to be practical. Then at this time, you are a successful planner. And your plan will be recognized by more people, flowers and applause.
I wish your planning book success.
Attachment: the basic steps of developing a university activity:
First, when the activities are done, make plans first. Planning is the main line of operation activities, and a good planning is the premise of success.
Second, get support. It is very necessary to get the recognition and support of the leaders; With the support of large media, your activities will become particularly easy and likely to be successful.
Third, organize task teams and assign personnel responsibilities. Rights and responsibilities correspond, and everyone should be very clear about their responsibilities. Note that the assignment of tasks should be people-oriented, and you can't say that you have done something, so you must not do it well. There are several directions: command center, outreach sponsorship group, on-site working group, publicity media group, on-site order and etiquette reception group, and emergency personnel. Print out the list of rights and responsibilities for everyone to see clearly. And meet once a day to report the progress in time so as to process all kinds of information;
4. Sponsorship or other sources of funds: It is necessary to find sponsors, negotiate with them and finally reach an agreement that can be recognized by both parties. With funds, everything is easy; Note: Don't go too far in advertising, and you must grasp the scale of negotiation, otherwise the commercial taste may make the party fail!
Fifth, the combination of resources. There are many props and items that you need to find as soon as possible. Just like an RPG game, you need to know how to get resources and how to combine them.
Sixth, publicity. Advertisements, posters or other media have the responsibility to satisfy the appetite of participants.
Seven, the scene must have a command center, responsible for timely scheduling;
Eight, in this process, there must be at least one way for all employees to communicate. Such as text messages, notes or gestures.
Nine, special reminder, people who are responsible, take care of children and create an atmosphere should make special arrangements. This is necessary if you want to hold a good activity.
Ten, seriously send away the high-level figures involved in the activities, don't lose any courtesy, remember to pay tribute to those who work hard but are unknown! Your Majesty, they are the real founders. Sure, enjoy your success.
The second planning book: legal age to enter HKUST.
Example 2: Make a program plan with the TV station.
Including: main program planning, sponsorship planning and on-site planning. This is a very successful planning book, and the program has achieved great success because of its proper on-site command. Hebei TV Station spoke highly of the program, and now offers the following scheme:
Zanzhu planning book
—————————— Network interconnection team
prospectus
-Networking Planning Group
College of Technology, Hebei University of Science and Technology, Entering the Legal Era
——— Organizer: Legal Times column of Hebei TV Station.
Hebei University of Science and Technology Institute of Technology
———— Organizer: China Mobile Hebei Co., Ltd.
Activity plan book directory:
1. Introduction
2. Market analysis
3. Introduction of activities
4. Merchant Compensation Scheme
5. Budget
preface
In order to welcome the arrival of the Legal Publicity Week of Polytechnic College of Hebei University of Science and Technology, our school will jointly hold the program "The Legal Era Entering the University Campus" with the Legal Era Column of Hebei TV Station. Taking this opportunity, our students very much hope to establish a successful cooperative relationship with China Mobile Company. In order to consolidate the stable position of China Mobile brand among students, and take this opportunity to publicize the brand of China Mobile, improve the visibility of our school, and achieve "win-win" for both parties. China Mobile Hebei Co., Ltd., Hebei TV Station and Hebei University of Science and Technology are all influential units in Hebei Province, and the three powerful companies will jointly create the most influential columns.
As the spokesmen of youth, college students are always full of youthful vitality and fanatical passion, and will definitely actively participate in large-scale activities that are novel and exciting, and devote themselves wholeheartedly to them. This kind of activity will certainly improve the popularity of the host association, and at the same time, it will also enable the sponsored businesses to achieve the best publicity effect they want, so that everyone can have a bumper harvest. Freshmen's college life has been on the right track, and everything is going smoothly. The school activity month is completely open and very active at this time. In this golden month of publicity, which organization takes the lead in planning creative activities can establish a good public image among freshmen, and which company can do the most effective publicity this month can establish a solid campus brand and consolidate this big market more favorably. So, how can the network interconnection planning group of Hebei University of Science and Technology miss such a golden opportunity? ! Therefore, the legal popularization activities of "Entering the Polytechnic College of Hebei University of Science and Technology in the legal age" were carefully planned. The planning of this activity has passed the analysis and discussion, which is very authoritative. Moreover, this activity will become the most distinctive legal popularization activity with high brand culture, which is also the highlight of this school year. Therefore, it has been highly valued by the Communist Youth League Committee, provincial TV stations, provincial daily newspapers and other official institutions, and has given strong support and cooperation. At that time, the participants of the activity will feel refreshed and excited; Let sponsors enjoy the fun of low investment and high return.
2. Market analysis (advantages of investing in university activities)
1. The Legal Times, a comprehensive news channel of Hebei TV Station, is a nationally broadcast program with the highest ratings and a wide audience. As the first launch of the legal popularization activity of "entering the campus in the legal age", it is also the first case in China. Its wide social coverage and far-reaching significance will certainly promote the legal popularization activities in Shishi and even the whole country.
2. Hebei University of Science and Technology has a high reputation in the province, which will definitely attract the attention of people from all walks of life.
College students come from society, but they are different from ordinary citizens, and their every move will surely attract people's attention.
4. The school's consumption area is concentrated and targeted, which is more suitable for the consolidation and development of the communication industry, and allows "China Mobile" and its peripheral products to penetrate into the student groups.
The event will be broadcast nationwide through TV programs, and at least 400 people can participate (not too many people can enter due to space constraints), and will be widely publicized in colleges and universities in Shijiazhuang.
This activity will be vigorously promoted by well-known media such as Hebei News Comprehensive Channel, Zhao Yan Metropolis Daily and Hebei Evening News, and a school newspaper covering the faculty of Hebei University of Science and Technology will surely make the social impact brought by the alliance of the three powerful companies deeply rooted in the hearts of the people.
Three. Activity introduction
1. Purpose of the activity:
College students come from society, but they are different from ordinary citizens. The problems they face are more and more complicated than ordinary citizens, and the society demands their legal quality higher and stricter.
This special program aims to enhance college students' awareness of law and self-protection. Make college students truly know, abide by and understand the law, and use legal means to protect their legitimate rights and interests from infringement. You can also publicize the concept and method of rule of law through college students from all corners of the country.
Through this program, unnecessary crimes of college students can be effectively reduced, and the concept of legal system can be deeply rooted in the hearts of every college student. Through this project, we can strengthen college students' legal awareness and improve their self-protection ability.
2. Organization:
Organizer: Legal Times column of Hebei TV Station.
Hebei University of Science and Technology Institute of Technology
Organizer: China Mobile Hebei Co., Ltd.
3. Activity time: May 8-May 2006 13.
4. Venue: 3rd floor, University Student Activity Center
5. Site layout: to be determined
6. Activities:
Before the activity
On Monday, 8th, 1, the exhibition of Disciplinary Regulations began.
Put up an exhibition version with posters. (legal publicity week begins)
3. Hanging banners (① the legal era is about to enter the science and technology campus, ② knowing, understanding and abiding by the law)
Radio station (legal publicity week begins, enter the campus)
5 blackboard newspaper.
Tuesday, 9th: 1 publicize the case. (including cases that are more likely to violate students' rights)
2. Broadcast (broadcast cases of college students' rights protection)
Wednesday 10: 1 Put up a poster (about the specific activities in the next two days)
2 change the exhibition board to show new cases.
3. Broadcast (broadcast cases of college students' rights protection)
No. 1 1 Thursday: 1 Inflatable facilities are in place, with 4 tables and chairs and umbrellas (including banners and activities).
2 activities
Activity area A, broadcast area (explaining the cases on the exhibition board, the activity process, and publicizing the legal era)
Activity area B, signature area (issuing safety regulations manual)
Activity area C, interactive area (① mobile phone sends short messages to answer questions, ② April phone bill is exchanged for gift activities)
Friday 12: same as above.
Subsequent activities
Saturday 13: legal age to enter the campus
Revocation of active area
Continue to display exhibition boards and posters.
Leaflets continue to be distributed.
Four. Merchant compensation scheme
Naming right: This activity can be named. (Title fee is 60,000 yuan)
Leaflet publicity: Leaflets mainly promote legal knowledge and the activity of "Entering HKUST Campus in the Legal Age". The sponsor's logo can be printed on the leaflet.
Brochure publicity: mainly publicize legal knowledge and promote the program "Entering HKUST Campus in the Legal Age". The cover and inside pages can have advertisements of sponsors.
Poster promotion: the merchants on the poster appear as sponsors and can print the company logo. The poster was designed by Hebei TV Station, Polytechnic College of Hebei University of Science and Technology and China Mobile.
Exhibition board publicity: Posters and promotional paper can be posted on the exhibition board (the sponsor's logo can be printed on the lower right corner of the promotional paper).
Banner publicity: banners with merchant characteristics can be hung in the school aisle.
Campus radio publicity: mainly publicize laws and regulations, the arrival of legal age and sponsors.
On-site publicity: props with merchant characteristics can be arranged on site.
Media promotion: there can be subtitles with the words exclusive sponsorship by sponsors, and soft advertisements such as banners and posters can appear at the venue.
(All kinds of publicity media can be printed with the logo of China Mobile)
Verb (abbreviation for verb) budget
After the agreement is reached, HKUST and Hebei TV Station will provide the list of funds, and the sponsors will provide the funds needed for this activity after the approval of the sponsors.
Supplementary sponsorship scheme: sponsors can provide other publicity methods, which can only be implemented after the three parties reach an agreement.
With its strong lineup, wide audience, wonderful programs and huge scale, this activity is the first legal program to enter a university campus in China, which will surely arouse strong social repercussions, thus bringing unexpected publicity effects and business opportunities to businesses. With the help of online media to China Mobile, efforts will be made to create posters, banners, advertisements, newspapers and other publicity means, which will make China Mobile's various businesses deeply rooted in people's hearts, create the brand effect of "China Mobile" again, and let more people join the mobile. Carrying the investment concept and reappearing the floating situation are the aspirations of the floating people, and it is the common goal of the floating people to carry forward the corporate culture and create an academic atmosphere.
The final interpretation right of this activity belongs to Polytechnic College of Hebei University of Science and Technology.
Hebei University of Science and Technology College Alliance Elite Team
May 2006
The Legal Times walked into the College of Technology, Hebei University of Science and Technology.
First, innovation.
A) express a sense of originality made by college students with DV dramas made by college students themselves. DV drama is written, set, filmed, edited and post-produced by students themselves.
B) The idea of sitcom is unique and in place. Sitcom is based on the slides produced by the projector, which interprets the classic stories with modern methods and leaves enough room for legal thinking, which is humorous but does not destroy the classics;
C) Successfully design and use the on-site information command system. Enter the mobile phone numbers of all the staff on site into the computer, connect the GPRS mobile phone with the computer, surf the Internet with the GPRS mobile phone, and finally send text messages to all the staff through the computer. The system is efficient and convenient, and can control the site at the fastest speed. In particular, the staff sitting in the venue are actually arranged in advance, and they can be responsible and ask questions through SMS, which keeps the smooth operation of the site to the greatest extent.
D) Background, exhibition boards, posters, etc. The offset printing and color spraying used in this activity are all designed and produced by college students themselves with Photoshop and other software;
E) Officially created a precedent that PowerPoint can accurately control the screen. This activity makes full use of the advanced functions of PowerPoint, inserting pictures, words, movies and so on. Into PowerPoint, without switching pictures for half an hour to achieve seamless connection accurately;
F) The national flag guards kept order at the scene, which was the first precedent. The national flag guard has good image and temperament, excellent style and strong combat effectiveness. It is very suitable for this serious theme activity, and it is escorted by members of the national flag guard, which has played a very good role on the spot.
Second, the main creative personnel
A) Program director: Mi Yijun, Fan, Wang Zhimei (teacher, the following are all students)
B) Commander-in-Chief: Jia, Liang Ruiying (Secretary of the Youth League Committee of Information, Grammar, Electromechanical Engineering)
C) Main principals: Wang Chunbo, Chai Junkun, Liu Ke, Sun Xiaodong and Zhang Yu (joint elite team).
D) Moderator: Pastoral
E) Other personnel: Ma Jian, Yao, Li Xiucheng, Gao, Kang Xueting, Li Yexu,,, Hu Yu, Liu Hui, etc. There are about 30 backbones and about 50 young volunteers and guest actors.
Third, the field process.
The Legal Times walked into the scene layout of HKUST.
Activity time: 3 pm on May 20, 2006;
Venue: Student Activity Center of Polytechnic College of Hebei University of Science and Technology
Organizers of the event: Polytechnic College of Hebei University of Science and Technology and Legal Times column of Hebei TV Station.
On-site procedures:
1. Broadcast the promotional videos of Polytechnic Institute and Legal Times;
Two. The host announced the start of the activity and introduced the experts and guests present; Secretary of the Party Committee of Institute of Technology gave a welcome speech, and the director of the column group of Legal Times of Hebei TV gave an opening speech.
Three. Broadcast three whole episodes of the Legal Times at intervals;
Four. During the broadcast, students ask questions and experts comment;
Verb (abbreviation of verb) This program introduces the university background and leads to the theme of this activity;
The intransitive verb plays three DV dramas made by students.
Seven. Students express their opinions and experts comment;
Eight. Students perform sitcoms by themselves;
Nine. The sitcom comedian will take the stage to talk about his creative feelings;
X. students express their opinions and experts comment;
Xi。 The column group of "Legal Times Experts" will make a concluding comment;
Twelve. The final sublimation theme: Hebei TV Station and Institute of Technology join hands to launch an initiative to the whole society and pay attention to the legal construction of college students;
Thirteen. Interview the leaders and some students of our college;
Fourteen The activity is over;
Fourth, the activity plan book
Plan book
-"Legal Age" entered HKUST.
Organizer: Legal Times column of Hebei TV Station.
Hebei University of Science and Technology Institute of Technology
Legal Times and Polytechnic College of Hebei University of Science and Technology cooperated in planning.
I. Background of the event (appendix)
For various reasons, the current situation of college students' legal concept is not optimistic:
1 College students' criminal cases are on the rise;
(1) The need to pursue happiness
(2) meet the needs of revenge
(3) the confusion of self-awareness.
2. The legitimate rights and interests of college students are easily infringed.
3. College students' awareness of using law to protect themselves is weak.
With its wide coverage, TV programs truly and effectively spread legal concepts and legal awareness to people who urgently need legal protection in a vivid way. As a link between society and legal system, it plays a particularly prominent and important role. University is a place to popularize knowledge and a large group. Combined with legal programs, it will certainly promote the popularization and publicity of the law.
The purpose and significance of the activity
Legal education should not be limited to the interpretation of legal provisions, but should pay more attention to the cultivation of students' awareness and ability of legal application. Through the cooperation between universities and Legal Times, the channels for students to acquire legal knowledge have been increased, and a strong legal education atmosphere has been formed, which has promoted the formation of college students' legal awareness.
College students come from society, but they are different from ordinary citizens. The problems they face are more and more complicated than ordinary citizens, and the society demands their legal quality higher and stricter.
This special program aims to improve college students' legal awareness. /pre & gt；