Opening one year, the three shopping centers operation situation? Development direction adjustment? Winning Business Network will conduct field visits and reports on location development, industry adjustment, investment, changes in customer flow, dynamic line planning, shopping environment and so on.
Wanda and Vanke, which opened a month ago, are both in Foshan for the first time. Both belong to the Nanhai Qiandeng Lake business circle, both in Guilan Road, only three subway stations away. The middle opening of the South China Sea Vivocity, located at the intersection of Fo Ping Si Road and Shilong South Road, adjacent to the Thousand Lantern Lake provincial financial center, in the high-tech industrial parks and Thousand Lantern Lake financial center of the double circle.
Vivocity:Open rate of nearly 90%. Newly launched singing KTV
Nanhai is China's second stop, Singapore s vivocity , naturally, into Singapore's mature business management model. vivocity opened with the positioning of a comprehensive family leisure shopping center, but now plans to incorporate elements of youthful experience.
According to vivocity's internal staff, in addition to continuous improvements in architectural design, vivocity's overall positioning has also seen new changes: in addition to sticking to its original positioning (family-oriented), young people between the ages of 18-35 years old are also the new object of attention. We will set up a soccer field and two basketball courts at the roof entrance and outside the mall to attract young people, especially students. Overall rents have been maintained at opening levels, and many expiring stores are now renewing their leases. ;
The fa?ade design of Nanhai City
According to Winsor.com's on-site knowledge, Vivocity's opening rate is now close to 90 percent, with the total number of stores increasing by more than 50 to a total of about 160. Major owners include UA Emperor Cinema, Lotus, Little Q R Us, Little Kingdom and Maple Creek Restaurant.
In one year, Vivocity has introduced Singing Bar KTV (expected to open by the end of November), Barter (experiential stores for retail, reading, coffee and beverages), Pizza Hut and Cousin's Office. In terms of overall business mix: fashion/accessories, food/restaurants, and lifestyle/services accounted for 42.5%, 30%, and 18.8%, respectively, with restaurants and retail still accounting for the largest portion of the business; other kids/education, supermarkets, and movies declined in share. While leisure experiences have grown slightly, retail spending is currently dominated by experience spending in vivocity. It seems that it will take some time for vivocity to grow experientially.
Pin Pin Experience Store Singing Volume KTV has moved in
In terms of traffic flow, taking the half hour of 7:30-8:00pm on Friday night at Gate 1 as a reference, the traffic flow was about 1,140 people, with a carry rate of about 44%. The passenger flow is still mainly family groups, of course, there are also many young people come.
Mr. Wang, who came to Foshan from a foreign province to work, said I live near Pingzhou. I come here at least once a week, and it's a five-minute walk. ;Basically, I come here for dinner with my colleagues on weekend nights, staying at least half a day each time; sometimes I drive. Except for holidays and events, there are still plenty of parking spaces on weekdays. I like to watch movies on the 4th floor and buy clothes on the 1st floor. I feel average about the dining, not many specialty stores and the flavors need to be enhanced. ;
Vanke Plaza: the proportion of life experience has increased, with about 13 new brands.
Vanke Plaza in Nanhai, with the same family as the core direction, is located in the one-stop family quality of life destination, is committed to creating a first-class high-end quality shopping center in Foshan, with humanistic Vanke, quality of life. It is reported that at present
its main stores are: ParknShop, China Film International, Muji, Uniqlo, Tang Dynasty History Sheng and so on. Compared with the overall commercial sector, food and beverage and daily necessities accounted for 33.8% and 34.2% respectively, still the largest; the proportion of fashion remains unchanged, V department store, clothing, children/education, health clubs, supermarkets, movies are reduced. It can be seen that Vanke Plaza's retail dining and living experience are both important, and the proportion of living experience is increasing year by year.
Vanke Plaza exterior fa?ade design
Uniqlo Tang Dynasty Historical Saint
According to Winsor's observation and statistics. com, from the half-hour reference data of the north gate (12 noon to 12:30 on Saturday), the flow of people is around 700, and the turn-key occupancy rate is around 45%. Similar to vivocity, the traffic is predominantly families. Consumers are basically people who work or live in the neighborhood, and the average length of stay is around half an hour.
Mr. Weng, who works in Foshan, said: On average, I come once or twice a week, basically on weekends. If you take the bus*** or the subway, you can get there in half an hour. If you drive, it's faster, but it's hard to park on weekends, so you rarely drive. Basically, I come here to have dinner on the 3rd floor, or to browse the clothing stores and buy random clothes, but sometimes I don't I don't have a good sense of orientation, so I can't. I can't find my way around. The entrance is slightly narrow, but when you come in it feels like the temperature is right and the environment is quite cozy. ;
South China Sea: the closure of the big singer KTV experience consumption of about 36%.
Unlike the first two projects, Nanhai Wanda Plaza is positioned as a shopping center, food center, entertainment center, and communication center, the 95th Wanda Plaza in China, and Wanda's first project to settle in Foshan. It has a collection of international fashion brands, a diversified portfolio of all businesses, and an overall planning that favors a youthful direction.
According to Winsor.com, the current opening rate of Wanda Plaza is close to 100%, and the total number of stores has increased by about 8, **** about 226, with a modest overall increase. The main lineup of stores are: Wanda Department Store, Super Player Amusement Park, Baiqiang Supermarket, Yangmeihong Art Education, Uniqlo, Wanda Cinema, Drunken Road KTV, Gome Electrical Appliances, Moby-Dick World, and UR. In terms of business form analysis, the proportion of food and beverage, apparel, and fine living products accounted for 30.9%, 30.9%, and 33.1% respectively.
It is worth noting that the proportion of food and beverages, clothing, supermarkets, electrical appliances, theaters is declining, especially food and beverages accounted for a decline of 4.1%; experiential services accounted for an increase of 0.8%, and the overall proportion of experiential consumption increased to 36%; it can be seen that the Vanke Plaza is transforming from retail catering to life experience.
Nanhai Wanda Plaza fa?ade design
Wanda Department Store Gome Electrical Appliances
Wanda Plaza s customer flow is dominated by young people, and the planning is more modern and experienced. According to Winsor.com on-site statistics, there were about 750 people in Wanda Plaza within half an hour from 5:00-5:30 p.m. Saturday at Gate 2, with a turnkey occupancy rate of about 40 percent.
;It feels like there are more young people coming here. It's less crowded than Guangzhou, but the overall feeling is still pretty high. I live in the nearby Wanda House and walk here 2-3 times a week, mainly to the restaurant on the third floor and the supermarket on the negative floor. After staying for 2-3 hours, I would walk to the nearby Golden Street. Wanda Plaza is too big, it has a long way to the elevator, and. it's' easy to get lost. Ms. Huang, 30, feels Wanda Plaza is very modern.
Indoor motion planning: Nanhai Vanke Plaza is more scientific.
From the planning of the moving line, the top of the atrium in vivocity is skeletonized, and each floor is distributed in the form of a ring, with nine small rings of different shapes distributed in the middle of the ring. Each small ring is connected by a footbridge, so the overall visibility and accessibility is poor. There are 3-5 escalators on each level, distributed in a loop, which is more reasonable. Although the escalators on each floor are connected, they are overall arranged in the same direction, so the appreciation is not enough. The two vertical elevators on each floor are basically fixed in the center, and it takes some time for customers to reach them, so the overall vertical dynamic design is poor.
Vivocity's internal moving lines
Inside Wanda Plaza, there are huge atriums on both sides
Look at Vanke Plaza. The interior is designed with curved spaces, which prevents the atriums at both ends from being too large and allows for better visibility and accessibility for customers. The number of elevators is large and distributed evenly and reasonably. The escalators set up next to the guide desk are cross-arranged and attractive. In addition, there are sightseeing elevators in the mall. Overall, the vertical mobility is well designed so that customers can reach the desired floor quickly. In terms of space planning, Vanke Plaza seems to be more reasonable and scientific.
Movement lines inside Vanke Plaza
Creating a shopping environment: simple and modern family fun for children.
Finally, as far as the overall shopping environment is concerned, the three don't agree. Vivocity and Vanke Plaza, which are mainly for family groups, take the overall route of warmth and childishness. vivocity's fa?ade is dominated by black and white tones, with black parts hollowed out and interwoven. The whole looks like a big computer chassis with bright circles of different sizes, creative. On the towering front door, the fonts and patterns take on a childlike style, adding life and vitality to the single design. The interior atmosphere is soft and cozy, the environment is comfortable and clean, the air flows elegantly, the guide signs are clear, the fire fighting facilities are creative green island near the natural rest area for parents and children, etc. . From the details to create a family-style leisure place.
Nanhai Vivocity
Vanke Plaza adopts a modernist diamond-shaped plaza, which is simple and direct, giving a sense of line, set off by shades of gray and dark red. Compared to Vivocity's towering gates, Vanke Plaza's modern doors are more homely and less conspicuous. Inside the mall, however, the warmth remains the same. As with vivocity, the same attention to detail has been created.
The reporter found pictures of Fairytale Land plastered on the mall's interior walkways, and the long, boring connecting corridors were instantly transformed into bridges to the fairytale world. The indoor lighting is also softer, with long neon signs with many small lights arranged in a neat and orderly fashion, like a galaxy, dazzling the eyes.
Wanke Plaza
Wanda Plaza looks more majestic and domineering than the warmer lines of the first two. Its fa?ade adopts Foshan's specialty auspicious cloud yarn as its modeling intention, and the building is light and dynamic, infiltrating elements of traditional culture into the business atmosphere.
The main entrance is tall, spacious, simple and modern. The mall's guiding signs from the outside to the inside, the big LED screen at the top of the room, the tall indoor space, the white and bright interior decoration, the colorful and youthful flowers, the slightly noisy dynamic music, and the creative safety facilities all show the modern and youthful experience style of Wanda Plaza. But the indoor area is too large, shopping is a long way, there is often a sense of lost location, many consumers feel a little overwhelmed.
Nanhai Wanda Plaza
;Twin Cities South China Sea three benchmark projects opened a year ago, it seems to be slowly or has been to the leisure and experiential consumption closer. However, the Twin Bays have different group positioning in the same business district. Positioning similar vivocity and Vanke, the regional radiation is different, and the style of the route with Wanda is also different. Strictly speaking, the three are not comparable. However, it is clear that the three kings will promote the development of the future commercial experience and will be the benchmark for the development of commercial real estate in Foshan Nanhai.