The core competitiveness of Dianping is its user reviews and merchant information. It provides users with information services such as merchant information, consumer reviews and consumer discounts, as well as O2O (OnlineToOffline) transaction services such as group purchases, restaurant bookings, takeaways and e-membership cards. Volkswagen Dianping's user review feature is one of its core competencies, as it provides a platform for users to share their experiences and opinions, thus helping other users make better decisions.