Investment promotion mainly involves the problem of operators in commercial operation, while sales mainly involves the comprehensive problems of all stakeholders in commercial operation, such as operators, managers and consumers (business consumers, management consumers, actual commodity buyers and spiritual consumers), but the key issue is that commercial investors and actual store buyers can be unified, but the business forms are very different, and further subdivision is the most important. The essence of the lowest-level sales and investment promotion is the same, but the experience of investment promotion is difficult to apply to sales.

Extended data:

Relationship between investment promotion and sales

1. Relationship between investment promotion and sales

1. Operation mode of commercial real estate and residential projects

Residential project operation: planning-sales-property management?

Commercial project operation: planning-investment-sales-management?

2. What are the important factors for commercial real estate projects to attract investment and promote sales success? The success of attracting investment determines whether the project can operate and promote sales. When we operate a project, we often advocate one thing: attract investment first, then sell it. Because scientific investment promotion can promote the smooth sales.

1. Does a successful investment promotion conference bring confidence to investment? Investors should initially judge whether the future operation of the project can be successful, which depends on whether the project can recruit some influential merchants when attracting investment. If there are big merchants, you can use influential brand merchants to enhance the influence and popularity of the project. Thereby improving investors' investment confidence.

2. Enhance the real estate value of the property itself by attracting investment? For developers, to successfully develop a commercial real estate project, they must have a long-term strategic vision, not only pay attention to the recovery of sales amount, but also consider reasonable business arrangements in investment promotion and future management, and enhance the real estate value of the property itself and the brand value of the developer through successful investment promotion and management. Successful investment promotion can also increase the selling price of the property. Of course, the sales rate is also rising.

3. Investment promotion is not a constraint but a sales orientation? Many people think that as long as the shops are sold out, the task will be completed. Worried that the principle of attracting investment will restrict sales. Although it cannot be denied that there are such restrictions, such reasonable restrictions are based on the premise of successful operation in the future.

It not only restricts some investors, but also guides them, and also enhances the investment confidence of other investors. Rather than attracting investment to restrict sales, it is better to attract investment to guide investors to make reasonable and guaranteed investments; Therefore, attracting investment plays an important role in the sales and successful operation of the project.

4. Commercial real estate is different from residence.

Three. What are the two aspects that should be paid attention to in project sales?

1. Reasonable regional sales? Reflect the reasonable layout of shopping malls and increase customers' confidence in future business? Reasonable zoning is more conducive to the decoration and fire protection layout of the whole shopping mall, and the hardware configuration required by different formats is also different. (especially in the entertainment and catering industries)? Mature buyers are more concerned about whether the project is successful and whether the return on investment is guaranteed, so the overall development strategy and management attitude of developers are the most concerned issues for investors.

Shop buyers are different from shop tenants, and their decision-making is often to invest several hundred thousand yuan or more, and the time span is at least several decades. Therefore, the business situation in the later period is their primary discussion. In fact, as long as the layout of the business circle is reasonable and scientific, it is one of the prerequisites for the success of the project. ? Every commercial property that is successfully sold or operated, regardless of its size, has scientific and reasonable layout zoning, such as Tianhe City, China Plaza, Causeway Bay Department Store and so on.

2. Will it be shipped in installments? Grasp the sales situation and customer mentality in time, control the quantity of goods in a planned and reasonable way, and make the whole sales process continuous and smooth. ?

The phased and regional promotion is conducive to the centralized guidance and promotion of specific target customers. The promotion methods at each stage can be focused, targeted and efficient. ?

Staging and zoning sales can control customers' psychology, resulting in hot sales, and then the hot scenes of the second and third phases are launched one after another, resulting in a rush of customers to buy. ? Staging and district promotion also has advantages in advertising. By adopting the marketing promotion method focusing on different themes in different stages, the advertisements in each stage are attractive, attract different target customers, attract market attention for a long time, and increase the visibility of the project.

Investment Promotion and Sales-Baidu Library

References:

The Difference between Investment Promotion and Sales —— Baidu Library