After organizing creative works collection activities, the preliminary selection of outstanding works to be announced:
Program a
Name: halibut bag duck
Creative Note: From the "halibut bag duck" the literal structure of the word seems to have two understandings: "brine bag, duck" or "brine, bag duck". I do not know which publicity strategy you need to use, want to highlight the advantages of your company's products in that area. If your company brine duck secret recipe, marinade is unique, "brine bag, duck" word, can better highlight such a selling point, when people read the "brine bag duck" this word, let people quickly associated with the " Halibut bag of duck" in the "halibut bag" may be hidden "mystery", and when customers have tasted your company's products, the unique flavor, will let this "mystery In this case, the use of the word "bagged duck" as a promotional tool is a good choice.
In view of the above two possibilities, the name "Marinated Duck in a Bag" is recommended.
Tagline: A brined bag of duck, a brined flavor.
Creative Note:
The slogan is suitable for 10 or less, and adopts a simple, symmetrical structure, which is easy to be read with a kind of catchy feeling, so that people will be impressed and can't forget it for a long time. Moreover, this slogan is more like a "sense of taste", like the customers who have tasted the "brine bag duck", after tasting, from the heart of the real, practical feelings.
Program two
Name: Timmy duck store
Advertising slogan: eat Timmy duck, add some delicious life. Or just a sentence: add some flavor to life!
Communication value: the name is simple, easy to remember, and let people listen to a feeling of wanting to eat, rendering the taste of marinated duck taste fresh. The word "Tim" is the highlight of the whole name, play a role of a finishing touch, let a person feel really change the taste of their lives. Listen to you say to open a chain store, since you want to make the business bigger, we need to have a in the crowd both easy to understand, hear your name, but also to give people the feeling of enjoying life, not only in the food, life has become more beautiful, change people's mood.
For the design of the ad words, I look at a lot of famous fast food ads, McDonald's, KFC, and so on, their ads are very classic, creative, and the meaning of the expression is in place, I draw on McDonald's ad words, "With McDonald's, life is good." I feel very good about my advertisement, "Eat Timmy's marinated duck, add some flavor to your life." Simple, atmospheric, the meaning is very well expressed.
Overall, the name is very friendly, very close to life, as the catering industry, so it is easier for people to accept, easier to publicize.
Option three
Name: duck food generation
Creative Note: duck food representatives and spokesmen, implying that the chain's duck products are colorful and tasty, is a well-known brand; eat duck meat we big generation. It is a metaphor for rich nutrition and rich life.
Tagline: Ya's time is Ya's time!
Program 4
Name: Duck West Duck
Creative Note: West means Misi ("eat" dialect), but also has the meaning of happy. "Duck West Duck", that is, happy to eat duck.
Tagline: X's Duck West Duck!
Option 5
Name: Halo Hui Xiang
Creative Note: Halo meat fragrant, aftertaste.
Advertising slogan: the choice to return again and again!