This Double Eleven shopping spree, Taobao and Tmall hit 57.1 billion in sales, once again setting a new record, a 58% increase over the previous year. While in 2010 it was just under 1 billion, 5.2 billion in 11 years, 19 billion in 12 years and 36.2 billion in 13 years, a 4.7-fold increase in four years. Along with it is the growth of total annual sales, the total annual sales in 2003 was only 22.71 million dollars, while the next year rose to 1 billion, to 12 years exceeded one trillion, last year reached 1540 billion, 70,000 times more than a decade ago. From the above changes in the figures can be seen in the online shopping (Taobao, Tmall is but one of the entire online shopping platform) in our daily consumption accounted for an increasing proportion of our lives, gradually influence and change our lives.

The growth in total sales appears to be a result of Alibaba's performance, but in fact the real benefit is still the thousands of merchants and consumers, Ali is just to provide a platform for both sides (of course, Ali gets a commission from it).

The benefits of the merchants needless to say, 57 billion or 15,000 million or, that is, the merchants are real income. And consumers also get the benefits, this benefit is convenient. Steady sitting at home, the goods needed to come (of course, silver out), which in the past is unimaginable good. Convenience inevitably promotes the desire to buy. Imagine, in the case of you to buy something run thin legs, you will have how much desire to buy and patience? The reason why the "chopping" people repeatedly chopped ineffective is because it is too convenient. A friend of mine bought a house in a foreign country and needed to purchase some household appliances and equipment. Originally intended to buy a good consignment in Beijing, and then changed to buy directly in the Jingdong, and then will be written for the delivery location thousands of miles away from the address of the new house, sent directly to the past, eliminating a lot of trouble and risk. Especially after the emergence of mobile trading methods, it is greatly convenient for consumers, enhance the desire to buy. Of the more than 50 billion total for this year's Double 11, mobile transactions accounted for 42.6%, 4.5 times more than last year's (from which we can see that fixed shopping is declining).

In addition, the new way of shopping has also enhanced the courtesy between family and friends, in the past, the only hand-carried gifts to express their feelings when visiting the door. Friends and relatives who do not live in the same place of residence can only be asked to bring or mail gifts. And now because of the existence of online shopping, it will be very convenient to have paid for the gifts sent directly to the home of friends and relatives.

Online shopping has also led to the birth and development of related industries, such as payment and logistics. Just in terms of the courier industry, more than a decade ago we did not know that there is such a line of work, and now the big courier companies have emerged more than a dozen. I live in the neighborhood is not large, ten or so high two buildings, *** counting 13 units door, every day to the community to send express delivery of the boys can be said to be a constant stream of those big courier companies (such as Shentong, Rhyme, SF, etc.), every day to come to a 2 to 3 trips.

The development of online shopping has also given rise to a number of new, fringe businesses, such as shopping on behalf of the group. Now there are also some companies such as life radius and home food sinks. They are a combination of shopping and courier business, in a certain business circle, for you to buy the goods you need, and then delivered to you, in the merchant and the consumer between a new bridge (but now only limited to supermarkets and catering two types of merchants).

In short, the development of online shopping has greatly facilitated our lives. I remember more than ten years ago when online shopping was just emerging, I forget which unit or department, there has been an experiment: looking for a few enthusiastic network enthusiasts, not allowed to go out, can only rely on the network to maintain their daily lives. As a result, these people operate very difficult, only to solve the single problem of food is difficult to fall some of them. Either they couldn't find the relevant online stores (there were very few at that time), or there was a lack of payment methods, or they couldn't get their purchases delivered. Now this is not a problem, not to mention food, as long as you want, in the Internet you can buy anything you need (even illegal prohibited items), and can be delivered to you in a very short period of time, do not have to go out to maintain the daily life is no longer a myth.

Of course, like everything else, online shopping is not everything, there are still some items that are not quite suitable for online shopping, such as: jewelry, antiques and paintings. In addition, online shopping deprives some people (especially female compatriots) of the joy of shopping. Therefore, the online store will not replace all the physical stores, online shopping can not completely replace the street shopping. The future must be the two long-term coexistence of the situation, *** win-win end.