I'll give you an example of a physical women's clothing store. If it's catering or other industries, you may need health permits and other documents, but the general process is the same.

first, preliminary preparation

first, it is to determine what clothes to sell.

second: investigate your local market and make an in-depth market survey of the clothes you intend to sell. Including market saturation rate, market purchasing power, store location, purchase channels and so on.

thirdly, it is the capital budget. For example, the rent for the storefront, the decoration fee for the storefront, and the funds for the initial distribution plan of the storefront; Make a calculation of the expenses such as travel expenses, working capital, hiring salespersons and taxes, and then take action.

second, market analysis

if you want to open a clothing store, you should do market research first, for example, what kind of clothes are you going to make, men's wear, women's wear, children's wear, casual wear, winter wear or summer wear? So, at this time, you have to look at it first, or look at the survey volume online, and then make a decision. This decision involves your annual turnover, the number of sales, etc. If you really want to do it, you should analyze and compare several main products, and then choose a dress that is most suitable for you to operate and make a profit. Of course, at this time, we should also consider whether you are a brand-name store or an ordinary store. Therefore, it is very wise to do pre-market analysis. Don't underestimate the market analysis. The final conclusion is that it is suitable for your operation and profitable.

Third, the merchant survey

The above is just a conclusion that you have made after theoretical analysis. At this time, you have to go to the places where the clothing business is concentrated again. For example, if you want to make high-end women's wear, just investigate how these high-end women's wear are sold, and what age groups and people are concentrated in buying them. Here, what needs to be reminded is that you need to observe, you need to be keen to observe the minds of those people, those who have been selling business for several years and their analysis of the market clothes, and then compare them with the analysis results you have obtained. You can determine whether you want to do such a business. Of course, what those people say is naturally full of water, so you should be prepared to put aside water.

Fourth, choose an address

After all your survey results come out, you will start to choose an address. This address is naturally a place with a large passenger flow and a relatively concentrated consumption level. It also depends on the grade of clothes you sell and what kind of consumers you are facing. If it's ordinary clothes with moderate price, it's best to open them in places where clothing stores are concentrated, such as clothing markets, markets, or places close to shopping malls, so that not only the passenger flow is large, but also the tourists can be easily grasped. Also, even when you are in the market, don't choose a place too far ahead or too far behind. Because according to consumers' psychology, they will not choose to buy clothes when they first come, but will switch to several stores, so that you just choose the middle part, which is suitable for consumers' consumption psychology.

V. Handling documents

First, prepare four copies of the lease contract (photocopy), house property certificate (photocopy if available), ID card (photocopy) and registration photos of the store you rented, and go to the local industrial and commercial bureau to fill in the corresponding forms to handle the Business License. Under normal circumstances, it only takes about seven working days to get a business license, and then go to the tax bureau (national tax and local tax) to apply for the Tax Registration Certificate. The tax administrator will set the monthly tax payable for you (generally according to the geographical location and size of your facade). Due to different regions, you can consult the local industrial and commercial departments for the specific amount. The above methods are for self-employment.

VI. Decoration

After you have chosen the address, you will start to decorate and decorate. Note that your decoration and decoration should also match the style and type of clothes you sell. For example, if you sell women's clothes, and they are the kind of clothes for girls in junior and senior high schools, you should dress up the store to be cute and playful. And if it is for office workers, it is necessary to decorate it formally and solemnly. In this way, people who come to see clothes will feel that this is the style that suits me, and it is also the style of your clothes. Also, be atmospheric, and don't exaggerate too much, otherwise it will make people look uncomfortable and miss the tourists.

VII. Preparation and Opening

Well, everything is ready. Next, it is necessary to prepare for other things. For example, you will start to purchase goods, and the clothes are all discussed with the manufacturer or the supplier when you decorate. As soon as you finish the decoration, the clothes will be hung up immediately, and you can sell them and make money. Of course, the pendants of clothes are also very particular. In order to avoid competition from peers and attract consumers more, I suggest you attract them with mysterious breath. That's a half-covered and half-ashamed way, so that they can see the store's empty appearance and hang a sample card that peers are not allowed to enter outside, which will attract consumers to enter. At this time, your store will open. When opening, remember to hold customers and meet new customers with promotions and discounts.

VIII. Purchase and operation

The operation of clothing stores is closely related to the positioning of goods and the vision of purchasing goods. To be a good clothing store, besides having good sales methods, the most important thing is to know how to purchase goods. This literacy contains a lot of content, not only to know the place of purchase, the price level of each wholesale market and the customer groups faced, but also to understand the preferences and body characteristics of the small shop for the customer groups. More importantly, it is necessary to be able to shop for goods and refine a pair of eyes. This kind of experience needs the continuous accumulation of time and experience, and it will take at least three years to reach perfection.

it is a key point that businessmen must grasp that clothing should be marketable and appropriate, which is referred to as double fitness for short. In clothing business, it is necessary to be marketable and moderate, but it is difficult to master the two. Many investors who opened stores for the first time suffered a big loss when they first bought goods. Some even laughed and said: The first batch of goods to open clothing stores will be overstocked, so it is best to buy less goods in the first batch. (Each model is purchased according to the local body characteristics, and the code ratio is 1:2:1 or 1:2:2:1. The color is based on market demand, so don't purchase according to your own hobbies, otherwise you can only wear it yourself! ! ! )

The peak season of clothing stores is April to June and the Spring Festival from October to the following year, and the profit is generally between 31% and 121%. The profit of the new fashion clothes just listed is the highest, which can reach 211%. With the passing of the fashion season, the clothing price is gradually reduced. By the end of the season, the profit is only 11% to 21%, and even the sales are guaranteed, so as to withdraw funds. As for those signboards that sell at a loss, they are all gimmicks for merchants to attract customers, and merchants will never do business at a loss. Even if there are a few losses, compared with most of the high profits, it is really insignificant.