First of all, we must understand what kind of publicity enterprises need to resort to, such as companies, brands or products and services. At the same time, we must carefully check the requirements given by the enterprise (and the given scheme model). If the requirements and models given by the enterprise are vague, then it is necessary to communicate with the relevant person in charge and ask for detailed information, so as to understand and master the relevant situation of the enterprise and products;

Secondly, after knowing the basic requirements and related situations of the enterprise in detail, the next step is that we begin to design the script outline. First, we should plan the basic components of the commercial script from our perspective and combined with the situation of customers' enterprises and products, and distinguish what outstanding key points each part has and how to express them;

Third, in addition, after getting and mastering the needs and related materials of the enterprise, we must first have a mapping process in our minds, and expand our imagination in our minds with the theme. To put it bluntly, put a projector in your head and show it in your head like a movie. Don't be stiff in the process of imagination, let go as much as possible. If you restrain yourself too much, your thinking will be affected. Because of limitations, you will easily become confused and even think less. If there is a garden nearby, it is best to go to some quiet places, which is helpful for creative imagination. One more reminder, don't forget to bring paper and pen. As long as you have a good idea, you should write it down immediately, otherwise your memory will soon be diluted by the following imagination.

Fourthly, in the process of script creativity, it is very important that we should make an outline of the script according to the creative fragments we imagined. A good script needs to be revised many times (in fact, any creative design is created after many times of creation-overthrow-re-creation-overthrow). After designing the script outline, the next step-start writing the script.

Before designing and writing, we must know the methods and steps of making advertising videos: 1 writing-2 writing scripts-3 shooting-4 editing images-5 dubbing-6 soundtracks-7 subtitles. When we know the steps of making advertising videos, we can design and write them according to these necessary items and conditions, and we can all design and write them according to our own script outline.

Six, in the production of promotional scripts, we should pay attention to the following points:

1, select the background music used in the promo, and what background music can be used in any scene to show better effect.

2. The applied scenes and images must be complete, and pay attention to the picture on the left. When passing through the mirror, it should not be too fast or too slow, and it should be designed with the ups and downs of music or explanation.

3. The design rhythm should be consistent, and the length of each shot should be basically the same in time, which can be long or short. The lens length in pushing, pulling, panning and other movements should be calculated according to the view or the left picture, and the middle one is not calculated.

4. Regarding the interval between the moving lens and the still lens, it is best not to touch the same moving lens in script design, unless it is a very special situation, otherwise it will be very uncomfortable to watch. It's best to put a distiller in the middle or shake it and push it again. That's much better. If there is no left picture in the dynamic connection, the middle of the stunt soft transition must be lengthened by 1-2 seconds.

Remember, when we design and write articles, it often happens that in a certain paragraph, the scene often involves the East for a while and the West for a while, and when we design a script, we must not design it outdoors for a while, and the next shot will return to the room just now. It's better to go outdoors directly after finishing indoors, which is more orderly and does not require us to align with dubbing 100%. Advertising videos are always like images when doing things. We must learn to give up where we don't need them and try to make up for what we lack.

Seven, when writing an advertising script, we should consider the main intention of the customer to choose the material used for shooting, divide it into several pieces as needed, and choose some decorative shots to use when the material is not enough or the atmosphere is to be rendered. Then we will arrange the materials in the order we have conceived, and basically we can see the theme of the commercial.

Please pay special attention to:

When writing a script, 0 1 determines the number of words in the script according to the length of the film, such as 5 minutes, 10 minutes, 20 minutes, etc. Or at the speed of explanation. In the process of design, we can imagine the speed in our mind, or read it ourselves, so as to calculate how many words are suitable.

When writing story board, we should first imagine what kind of sentences should be accompanied by what kind of pictures and music.

Arrange the shots written in the script according to the pre-designed outline order, adjust the explanatory words about background music and dubbing, and then match the shots with the scenes according to the content and rhythm of the script. In this way, a complete script of enterprise advertising video production has been written.