1. Menu marketing

The appetizing menu is a good marketing carrier, and customers often order according to the pictures or introductions on the menu. Therefore, the menu must be made by a special company, so that customers can have an appetite when they see the pictures on the menu.

change many restaurants regularly and use the same menu for a long time, but I don't know that the catering market is changeable, and customers are even more "fond of the new and tired of the old". If they can't maintain a moderate freshness, they are in danger of being eliminated at any time.

2. In-kind publicity

In-kind publicity is a marketing method to attract customers into the store for consumption with the help of in-kind pictures or models of restaurant products. Operators usually adopt the following methods.

physical model display: display physical models of products operated by restaurants at the entrance of restaurants or where customers pass by, and post product pictures, posters, billboards, etc., to stimulate customers' senses from the aspects of vision, hearing and smell, so as to attract customers to the store for consumption.

display of raw materials: setting up seafood pool at the entrance of food and beverage outlets not only has strong ornamental value, but also can reassure customers, because the raw materials used in food and beverage outlets are fresh and hygienic, and seafood can be weighed in person, which can reassure customers about the weight of dishes.

display of finished products: food and beverage outlets can cut and match some food raw materials, and display them on plates after primary processing. Self-service restaurant is a typical representative of the use of finished product display and promotion. Customers often make a decision on whether to eat in the restaurant after seeing the cooked and orderly displayed dishes.

3. Try to eat the dishes

For some dishes that need special promotion, customers can try to eat them. The waiter pushes the food to the customer's table in the dining car, so that the customer can taste it first, place an order if he likes it, and ask the customer to order other dishes if it doesn't taste good.

4. Takeaway Marketing

With the accelerated pace of life, people are more and more accustomed to ordering takeout, so there are also a number of professional takeout websites that combine the traditional catering industry with e-commerce in the new era. Conditional restaurants can build their own take-away team, and use conspicuous signs, uniform clothes and transportation to beat out their signboards.

5. Group purchase promotion

In recent years, group purchase catering has rapidly become popular among urban white-collar workers with ultra-low discounts and convenient purchase methods. Common group buying websites include Meituan and Baidu glutinous rice. Merchants generally use discount coupons when promoting sales on group buying websites, and customers can buy coupons and go to the store for consumption.