In China, once a hotel is given the concept of business, it is worth a hundred times immediately, and it is often associated with the words "noblest", "most luxurious", "industry elite" and "celebrity".
Nevertheless, for many people, it is still a difficult problem to locate business hotels more accurately, and it is even more difficult to dig out the top and most fascinating business hotels.
There is no unified standard system.
In fact, the definition, connotation and extension of the concept of business hotel itself is historical and dynamic, and it is constantly revised with the change of business tourism market demand and the innovative activities of industrial supply.
It is very important to meet the requirements of business travelers. They pay more attention to the star rating of the hotel, which shows their dignity and is insensitive to the price, because most of them are paid by the company.
Hotel rooms require high quality, and Internet facilities are the most basic requirements.
Business travelers will also pay attention to the meeting room quality and geographical location of these hotels.
In fact, to be worthy of the word "most popular", only one basis is needed: it can satisfy the desire of every standard business person to the maximum extent.
Therefore, Beijing Oriental Grand Hyatt, Hong Kong Peninsula, Portman Ritz-Carlton Shanghai, Mandarin Oriental Hong Kong ... you can't help liking these hotels, they are all excellent.
For hotel connoisseurs, the above-mentioned hotels are typical representatives of a unique culture: these hotels come from famous families, where the ancient craft of "service" has been passed down from generation to generation.
The growth of business hotels is the product of market competition under the guidance of business travel demand, and it is also the inevitable result of business hotel operators' long-term commitment to brand cultivation.
However, for the business travel market with broad growth space in China, the future of business hotels is still very long, such as a series of problems to be solved in the development of unbalanced industrial structure, slow growth of national brands, and weakening of sustainable competitiveness.
Business tourism in China is still in the primary stage of market cultivation and industrial formation.
Geographically, it is relatively concentrated, mainly in big cities such as Beijing, Shanghai and Guangzhou.
The active economic situation in these cities has attracted thousands of business travelers. The business activities in these cities are frequent, most of which are concentrated in Beijing, Shanghai and Guangzhou.
Global business activities such as investment negotiation, exhibition and discussion, trade in goods, technology and services, and business management have increased substantially, providing a tourist base for deepening the business travel market in China.
According to research data, since the 20th century, China's business tourism consumption has been increasing at an annual rate of 20%. In 2002, the business tourism consumption exceeded US$ 4.2 billion, accounting for about 65,438+0% of the Asian business tourism market.
In the foreseeable future, China will become one of the most important business travel markets in the world.
It is this rare market development opportunity that makes more and more hoteliers adjust their development and operation strategies and put business hotels at the center of product structure.
In order to occupy more market share of business travel, internationally renowned hotel groups and single hotels in domestic metropolitan areas are injecting more business elements into their enterprises.
Open the territory of foreign-funded hotel management group in China, connect dots into lines, and draw lines into a network. After * * *, foreign hotel groups once again opened the bow of China's expansion.
For example, foreign hotel management companies began to introduce more high-end business brands into their brand pedigree; Domestic management companies try to seek more business tourism market share through brand extension or scale expansion; Some well-known single hotels in the regional market are also trying to make their own group operation plans in order to cultivate new strategic growth points with the help of more tourists and resource advantages; More hotels are changing their internal product lines, especially providing targeted and fully functional business floors.
It is the entry and expansion of the above-mentioned different operators that makes the business hotel market in China face extremely fierce competition pressure in the early stage of development.
During the market cultivation period, business hotel suppliers in China must devote themselves to forming and upgrading a sustainable competition system with brand and scale as the core.
A business hotel without a brand is a hopeless business hotel, and the hotel industry without the support of national brands can not bear the long-term development goal of the business tourism market.
On the one hand, domestic hotel groups, such as Jinjiang International and Capital Tourism, can't distinguish by effective brands to cultivate the stable image of their member hotels in the business tourism market; On the other hand, some single business hotels have gained a certain popularity in the regional market, but they can't increase their market share through effective regional scale expansion, which gives an overall impression to the business tourism market: we always lack brands that can enjoy popularity and reputation nationwide.
In the tourism market where many consumers have finished their consumption in the space movement, the brand of business hotel will not really realize marketization without corresponding market share.
As far as single hotels are concerned, a large number of business hotels and hotels providing business floors overlap, so it is difficult to distinguish them completely.
This has also led to the unclear positioning of many hotels. It is often seen in hotel brochures that "it is an ideal place for tourism, business, meetings, catering and entertainment", so it has no obvious characteristics.
At the same time, business products and services are single, with little differentiation.
It is against this background that we call for the brand development and scale expansion of China business hotel industry, especially the brand growth and market share expansion of ethnic hotels.
From the industrial level, only by grasping the most potential domestic business tourism market can we cultivate a truly competitive hotel group.
Driven by both supply and demand, the brand development of business hotels will surely move from necessity to feasibility.
Of course, in this process, the guidance of industry, the support of professional media and the intervention of professional research institutions are also indispensable market driving forces.
2 1 Century Business Herald launched a powerful brand boost on the road of the growth of business hotels in China.
As long as we grasp the demand characteristics of business travelers, constantly cultivate the innovative consciousness and ability of professional managers, and be good at learning from excellent hotel suppliers in the international business travel market, in the near future, China will surely have more business hotel brands to enter the forefront of Asia and even the world.
Good local business hotels, like other business hotels in the province, are also developed from catering.
At first, everyone accumulated rich service experience in the process of cooking and had a deep understanding of the needs of consumers.
This makes us form the habit of paying attention to service details, and our practice in business hotels over the past two years tells us that paying attention to service details has benefited us a lot.
The main difference between budget hotels and business hotels should be the comfort, or the quality of service provided.
The appearance of budget hotels in China is the product of special economic period, mainly for individuals and families.
The ultimate outlet of business hotels lies in chain operation and winning by quality.
Even if a single store does well, it will be difficult to resist the increasingly fierce market competition because of its high management cost and low visibility.
The advantages of business hotels are relatively concentrated target groups, limited service items and single service facilities. Only by making full use of surrounding resources and reducing investment can we have comparative advantages and obtain relatively high profits.
Most business people rarely have leisure time, and even if they do, they mostly choose to go to special places. Star hotels have shopping malls, saunas, entertainment and other facilities, and business hotels do not need to be equipped at all.