CRM system is a system that collects customer information and order information to help enterprises manage and maintain customer relations, while SCRM system is a socialized system, which emphasizes customer participation and two-way interaction with enterprises, and can also collect customer information and order information to provide services for customers and help enterprises better maintain customer relations.
Enterprise WeChat has a relatively perfect CRM marketing system. For enterprise WeChat service providers, what they need to do is to continuously explore and develop "S"-social needs, so that more functions in line with social scenes can be used on the platform of enterprise WeChat, and customer resource data can be integrated to form a positive closed loop of "draining customers-undertaking operations-standard SOP implementation-repeatedly reaching and re-purchasing-spontaneous fission" for users, so that enterprises can play with customers through SCRM system.