SCRM system is a very common social relationship management mode in the market at present. Compared with the CRM system we were familiar with before, he extended the "S" on this basis. CRM system is customer relationship management, and SCRM is Social CRM, that is, socialized customer relationship management. The difference between the two is "socializing", that is, socializing.

CRM system is a system that collects customer information and order information to help enterprises manage and maintain customer relations, while SCRM system is a socialized system, which emphasizes customer participation and two-way interaction with enterprises, and can also collect customer information and order information to provide services for customers and help enterprises better maintain customer relations.

Enterprise WeChat has a relatively perfect CRM marketing system. For enterprise WeChat service providers, what they need to do is to continuously explore and develop "S"-social needs, so that more functions in line with social scenes can be used on the platform of enterprise WeChat, and customer resource data can be integrated to form a positive closed loop of "draining customers-undertaking operations-standard SOP implementation-repeatedly reaching and re-purchasing-spontaneous fission" for users, so that enterprises can play with customers through SCRM system.