Since the early 1991s, with the explosive development and popularization of the Internet in China and the emergence and development of e-commerce, many smart merchants began to move gift marketing to the Internet with the help of e-commerce platform, creating a brand-new marketing model. This marketing model helps customers to find their favorite gifts by using the Internet without being limited by time and staying at home. However, with the increase of the number of gift companies, customers need to browse more and more information and spend a lot of time and money.

To sum up, the current gift marketing model can be summarized as follows:

① Traditional physical exhibition

Physical exhibition can provide a good platform for manufacturers and gift companies to promote products, but an exhibition needs a lot of investment:

Rental of booths

Printing of a large number of product atlases

Printing of business cards of marketers

After the exhibition, Collation and tracking of customer data

② Traditional media publicity

In order to expand their influence and improve their popularity, gift manufacturers and gift companies spare no effort to use traditional propaganda methods to advertise their products in newspapers and magazines or sell their products on roadside billboards.

However, the timeliness of promoting products through newspapers and magazines is very short, and it is usually only published in one or two pages of a certain issue; Although the timeliness of using roadside billboards is stronger, the cost is very considerable, the influence is limited, and the radiation effect is not great.

③ Traditional e-commerce platform

Since the early 1991s, with the explosive development and popularization of the Internet in China and the emergence and development of e-commerce, many smart merchants began to use the e-commerce platform to put gift marketing on the Internet, creating a brand-new marketing model. This marketing model helps customers to find their favorite gifts by using the Internet without being limited by time and staying at home.

However, there are still the following problems in this model:

Both gift manufacturers and gift companies build their own websites, and the content is highly repetitive.

With the increase of gift companies, customers need to browse a huge amount of information when screening materials, just like "looking for a needle in a haystack", which costs a lot of manpower and financial resources.

The variety of gifts is monotonous and lacks competitiveness.

The variety of products operated by gift manufacturers and gift companies is relatively limited, which cannot meet the expectations of end customers for "one-stop" shopping.

The maintenance of the websites of gift manufacturers and gift companies is costly.

When promoting new products, every gift manufacturer and gift company must sort out and process the product data, and update the database data, website content and layout synchronously.

Traditional e-commerce platforms can't provide personalized services

In order to save the cost of website construction and maintenance for gift manufacturers and gift companies, Alibaba and other companies have provided a public platform for many companies. Companies can publish some simple information with the help of this platform. However, the platform only provides a "booth" for the company, and the company can't personalize the design and layout of the "booth" according to its own needs, and the amount of information that can be released is very small.

in the 21th century, there will be either e-commerce or no business. Is e-commerce really so necessary and imminent? He also said: "In the 1971s, 1981s and 1991s, 81% to 91% of enterprises must be online. If we don't do business through the Internet or e-commerce, it is inconceivable. Now, hydropower coal in the company is finally a commercial network, and the role of commercial networks may be more important than electricity. Because this is a future development trend.

Wang Zhongcai of the gift industry said: "If gift companies want to develop, then gift banks are the future development trend". Then let's talk about what tangible benefits the gift store brings us.

The gift industry has experienced rapid development for so many years. Today, the phenomenon of product homogeneity has become the bottleneck of the development of the gift industry. The breadth of the gift industry is incomparable to any other industry, which has created the characteristics of low threshold of the gift industry and is also a "hotbed" for chaotic market competition and chaotic products flooding the market. Gifts are not necessities, but luxuries, which makes gifts need resource management more.

for manufacturers of products, the first thing is to know where their customers are. The customers of gift suppliers are naturally gift companies, so whether you build your own website or promote it on the Internet, you have to focus on the group of gift companies. It takes time and process to set up a booth at the exhibition to promote the products, and the gift company will take them back to sort out the information, and it will take time and process to process your product pictures. Ritong platform in the world, put it directly on us to promote products, put it directly in front of gift companies, and let your customers appear your products all the time. What's a good marketing? I think of you as soon as I think of gifts.

for gift companies, you have to understand that gift companies undertake a mission, that is, the carrier that connects gift manufacturers and end customers. This makes you have to find high-quality suppliers, which takes up a lot of your time and cost. In any company, everything is cost except sales, so what you have to do is to control costs and improve sales. Give professional things to professional people, and you will do more productive things. Why not?

China's gift bank came into being after a long time. Wang Zhongcai saw in his experience of making gifts for more than 11 years that making gifts was numerous and complicated, which was quite a headache. What is success? Success is to help solve problems. Anyone who can solve problems in the world will certainly make money. Therefore, it is our business opportunity if we can help the gift companies all over the country to solve the problems ... This idea came out, so we put it into practice and uploaded it step by step, quietly progressing our work. Since the company was established four years ago, we have gained the recognition and approval of many old-timers in the gift industry, which makes us firmly believe that this business we are doing is quite valuable.

then let's cut to the chase.

what is the gift store?

The gift store is an online gift exhibition. Tens of thousands of products in China are classified according to their uses, prices and materials, and displayed directly on a network platform, which is convenient for end customers to find products, and then ready-made gift resources are directly added to the original website of gift companies through network technology. That is to say, the resources of the whole country are directly used by gift companies and used by end customers for product selection to meet the diverse needs of customers.

on the other hand, we put the supplier resources of gifts in a background, hide them, and only provide them to gift companies that become our members. This not only meets the needs of end customers, but also protects the interests of gift companies.

the platform has the following characteristics:

① public gift repository

the platform provides a public gift repository for gift manufacturers and gift companies, freeing them from the heavy work of building and maintaining the gift repository. It not only greatly saves the construction and maintenance cost of the website, but also saves a lot of product promotion expenses. When adding new products, it is only necessary to update the information of the public gift library, and the content of the gift library on the website of the gift manufacturer and the gift company added to the public gift library can be updated synchronously.

(2) There are many kinds of gifts provided by the public * * * gift library, and there is a large amount of information

The products in the public * * * gift library are collected and sorted out by Xizi Gift Company from gift manufacturers and gift companies through various channels, and the types of gifts are much more than those of any gift manufacturer and gift company, which greatly facilitates the shopping of end customers.

③ Membership

Gift manufacturers and gift companies must pay a certain membership fee every year to become members of Xizi Gift Company before they can use the platform resources. The platform provides corresponding hyperlinks for the participating gift companies on the homepage of the platform, which is convenient for end customers to browse the information on the website of the gift company. However, the information of the gift manufacturer is not disclosed to the end customers.

④ Good personalized service

While using the public gift library, each member unit can also design and arrange its own website content as needed (such as building its own gift library as a supplement) to present its own company's characteristics to end customers.

⑤ Smooth communication channels

It has become a gift company of member units. After receiving the orders from end customers, it can log on to the platform through the background, find the corresponding gift manufacturers and place orders with the manufacturers in time, thus ensuring the timeliness of supply.

⑥ Reliable commercial confidentiality

In order to avoid direct contact between end customers and gift manufacturers, the platform shields all the information of gift manufacturers from end customers, and only gift companies that become member units can know the information of gift manufacturers.

(3) Market demand

Litong Tianxia e-commerce platform is based in Dongguan, facing the whole country, with very clear customer groups, very targeted and clear goals: mainly gift manufacturers and gift companies across the country. At present, there are more than 1111 gift manufacturers and more than 11111 gift companies in China. According to statistics, there are more than 81,111 gift companies from all over the country every day at the Shenzhen Gift Fair alone. In addition, you can also use the "Litong Tianxia E-commerce Platform" to provide online advertisements for many companies: at present, more than 111,111 advertising companies and more than 111,111 etiquette companies in China are participating in the service and sales of gifts, further enhancing the company's profit space.

2. Content and scale of the platform and project

The introduction should include but not limited to: the platform has been realized (if the platform has been established) and the main service functions (commercial or public welfare) and industry status, technical scheme and software and hardware architecture system to be realized through this project; The market space and target customer groups expected to be realized in the development plan in the next three years; Sustainable development plan (industry orientation, market scale, service ability, application effect, self-development ability, etc.); Independent intellectual property rights or independent brands formed by project support. Profitability and tax payment ability of commercial platforms.

content and scale of platform and project

(1) main service functions and industry position to be realized by this project

The platform framework has been initially formed, and the main functions are divided into foreground and background. In order to protect the interests of the gift company, the front desk shielded the manufacturer's information of the product from the end customers and only saw the basic information of the product; The backstage is specially provided for gift companies, which is mainly used to find the detailed supply information of all products at the front desk and directly connect with the manufacturers. Xizi Gift Company does not participate in the transaction process, but only focuses on providing platform services to provide a "public gift library" for gift manufacturers and gift companies.

The process of establishing the public gift bank is very complicated, which requires a lot of manpower, material resources and financial resources. First of all, we should put the products of high-quality gift manufacturers in exhibitions all over the country into the gift library through staff sorting and optimization; Then, the staff divided the gifts into 18 categories according to the price budget, use purpose and product material. At present, the number of gifts in the public gift library has reached more than 41 thousand.

The front desk of the corporate gift library is the product gallery, which is used by gift companies and displayed on their websites. However, the terminal customers of the gift company can't see any information about the manufacturer of the product; The background function of the public gift library is completed through a technology and a program setting. As long as the gift company becomes our member, we will open an independent user name and password for it, and the gift company will record the LT number of the product that the customer likes and log in the background. Enter the user name and password, and click "Search" to get the detailed information of the product supplier.

in view of the shortcomings in website construction and procurement of gift manufacturers and small and medium-sized gift companies, combined with the business characteristics of the gift industry, Dongguan Litongying Network Technology Co., Ltd. strives to build a gift network platform integrating resources. This project can efficiently publish, update and manage new product information, facilitate gift companies and customers of gift companies to quickly find and browse the required gift information online, and realize the bridge function of communication between gift companies and manufacturers across the country.

dongguan litongying network technology co., ltd. and the school of electronic engineering of dongguan university of technology have strong technical force, and will strive to build "litongtianxia e-commerce platform" into a gift network platform that is convenient for customers of gift companies and quick for gift manufacturers to sell, and become a well-known comprehensive website in the national gift industry.

the future development trend of China's gift store: the gift store is Baidu, a gift company.

Ma Yun said: "In the future, Alibaba's goal is to popularize all the people in the country to carry a popular business information exchange platform like Baidu. It can be predicted that e-commerce has unlimited development potential in the future. Because people who understand e-commerce not only lead the trend, but also conform to the law of natural development.

The only difference is that Litong Tianxia Gift Store is an e-commerce platform specially developed for the gift industry. Gift Store is a real and credible national gift resource storage information platform, and its future development trend will surely become "Baidu" of tens of thousands of gift companies in China. Omnipotent, omniscient! Because you can learn about the latest gift consultation, search the gift category and price in the gift library. Material,. At the same time, find the supply information corresponding to each gift. Isn't this what the gift company needs? It's touching to be a man and reassuring to do things. As long as there are gifts, you can collect them in the gift library. Because it is the integration of tens of thousands of kinds of gift resources in China, the history of gift companies is reviewed, from the initial retail of individual small stores to the physical gift exhibition hall that has begun to take shape. Then from sending picture books to making ppt to sending samples. It's always improving, but it's all caught in the net in the end Network is the media that carries the largest amount of information, spreads the widest range and spreads information the fastest. You have to admit. I have to admire and conform to the laws of nature.