Summary of Liquor Work in 2022 1

Time still follows its eternal law, and another year has become history. Just like many years in the past, it has become a history of 20xx years, with many beautiful memories and many regrets. 20xx is an eventful year for liquor industry. Although the impact of the global financial crisis in xx is gradually weakening, it will take some time for the overall economic recovery. The adjustment of liquor consumption tax by the state also caused a period of turmoil in the industry, followed by a nationwide crackdown on drunk driving and a local prohibition of alcohol, which made the liquor industry even worse. In such a bumpy year, we stumbled all the way, joy and sadness, passion and helplessness, confusion and emotion, really infinite.

Review and analyze regional sales performance.

(A), performance appraisal

1, total annual cash payment 1xx million, exceeding the tasks specified by the company;

2. Successfully develop four new customers;

3. It laid a foundation for the operation of the key regional market in southwest Shandong centered on Jining;

(2), performance analysis

1. Although I have completed the cash distribution task stipulated by the company, I am still far from my goal of 2 million yuan. The main reasons are:

A. The positioning of key markets in the first half of the year was not clear and firm, and Pingyi was the first one. However, due to the particularity of Pingyi market (local protection) and later the focus of dealers shifted to beer, my original intention was finally changed. Secondly, I am optimistic about Surabaya market. Although the market environment is very good, but the cooperation of dealers is too poor, I gave up. It was not until later that I chose Jinxiang "Tianyuan non-staple food", which was near the end of the year!

B, the speed of new customers is too slow, and the quality of customers is poor (mostly small customers with small strength);

C, the company's service lags behind, especially the delivery time, which not only affects the market, but also affects the sales confidence of dealers;

2. Explore new customers. Although four new customers have been implemented, they are still two short of the six goals set by myself, and three of these four customers are small customers, and the sales volume is also very average. This is mainly caused by my own subjectivity, and I don't pay much attention to customer quality in order to pay back the money. As the saying goes, "choice is more important than hard work", and the "strength, network, distribution ability, cooperation and investment consciousness" of dealers directly determine the quality of market operation.

Our company has been operating in Shandong for three years, and the mistake in these three years is that it has not "grasped the key points". So I learned the lessons from previous years, and this year I personally put the search for key markets into my daily work. Finally, it was decided to operate the Jining market with Jinxiang as the core in June 2009 +065438+ 10. After two months of market operation, I have also explored some experiences for next year.

Second, personal growth and shortcomings

With the care and support of company leaders and colleagues, in 2009, I personally made great progress in business development, organization and coordination, management, etc., but there are also many shortcomings.

1, and the self-regulation ability of mentality is enhanced;

2. The ability to learn, predict and control the market has been enhanced;

3. The ability to deal with emergency problems and grasp the psychological state of others has been enhanced;

4. The overall market awareness needs to be improved;

5. The management experience of the team and the operation ability of the overall regional market need to be improved.

Third, mistakes and shortcomings in the work.

Pingyi market 1

Although local protection is serious, we still have a certain market through the coordination of relations and the low-key operation of the market. Moreover, through a period of market proof, the special songs developed by dealers still cater to the consumption of rural markets. Before the off-season, because I failed to communicate effectively with the dealer and the service was not in place, the dealer finally focused on beer. What's more, the agent took another liquor-Yimeng fellow villager, which was supported by the manufacturer.

The strength is quite strong, which is even more diluted for us.

2.Surabaya market

Although there is something wrong with the dealer's personality, the market environment is really good (there is no strong local brand and no local protection-). The hotel operation in Shili Wine Lane for more than a year also has certain market favorable factors, which later expanded the circulation market and the market response was very good. The mistake is that the distributor was not suppressed in cost in advance, and then the management was unbalanced, which eventually led to the failure of cooperation and fell short. The key is that my personal wrist is not hard enough, my foresight is not enough, and my reaction is not fast enough.

3. Tengzhou market

Tengzhou's market foundation is still very good, but the dealers' investment awareness and company management are so poor that after we quit, the market declined seriously. My mistakes in this market are as follows:

(1), failed to guide dealers to operate the market according to our ideas, and relied too much on manufacturers;

(2) Failing to find suitable other potential high-quality customers to supplement at an appropriate time;

4. Among the new customers I visited in 2009, there were more than xx with strong intentions, and most of them came to visit the company. But in the end, it was rarely implemented, because the late tracking was not in place, and I lacked confidence and wasted a lot of resources! Fourth, some old market work and problem solving years ago.

Due to our poor grasp of the market and ineffective cost control, there was a problem of cost contradiction in the market before xx years. After consultation with the company leaders, we take the principle of "harmonious development" and adopt the policy of "one place, one policy" to solve the problems in different markets.

1. Tengzhou: Although the company has expenses, it must pay back the money, and both parties can accept and understand the settlement in the form of multiple goods;

2. Weishan: make your own packaging, make your own bottles, and the company will pay for drinks.

Summary of Liquor Work in 2022 II

As a salesperson, work performance is the most important. In addition, it is also important for sales teams to unite and cooperate, help each other, advance and retreat together, and work together in Qi Xin.

As a salesperson, I not only want to sell products, but also maintain and develop potential customers. Full of confidence and loyalty to the company, team and products, and infect and instill this confidence and loyalty to every colleague, strengthen their own work discipline and atmosphere, always put the interests of the company first, strive to establish a good reputation of high-quality brands, and fully cooperate with the company's policies and regulations.

I. information collection and analysis of competitive products

At present, there are Brewster Liquor, Jiuba Liquor, Zhijiang Daqu Liquor, Bai Yunbian Liquor, Feng Dan Liquor and Hengshui Laobaigan Liquor on the market. Among them, Site Liquor ranks first in the whole market, followed by Jiuba Liquor.

Competing products are now strongly recommending the set meal and personal consumption activities of the Xie Shi banquet.

1, Xie Shi banquet package: according to the retail price of the shopping mall, add one bottle of red wine, one bottle of Sprite and one bottle of fresh orange to the liquor.

2. Personal consumption: drink designated liquor and give corresponding gifts.

The banquet package of Astor wine gives the hotel a small profit, but the wine tyrant has no such plan for the time being.

Second, the market sales situation

At present, our products have just entered the market. Compared with competitive products, our products are in a negative state. However, consumers' awareness and trust in our Gu Jing winery is still high. Some consumers will try our Gu Jing Winery, and some unit leaders are loyal consumers of our Gu Jing Winery.

Three. Problems and suggestions

Although our Gu Jing Winery is the old eight famous wines, it is still new in Jiangxi market. It takes a process for a new brand to enter the market and be accepted by consumers. In this process, not only the quality and taste of the product are needed; But it needs more promotion, advertising and changing marketing model and sales skills.

Fourth, the future work ideas and objectives

Constantly increase self-worth and expand knowledge, especially product knowledge. Strive to open up new outlets and maintain existing customers. According to the market situation, think about the corresponding promotion plan. Strive to do everything assigned by the company leaders. Take this job as your career, do it well, do it well. What are you afraid of sweating? What does the sun have to do with this? The key is that in the near future, I believe that my efforts will always pay off, and I also believe that I will do well. I also believe that Gu Jing Winery will become the leader of this market one day.

Summary of liquor work in 2022 3 pages

Liquor has been passed down for a long time, and it is inseparable from wine in holidays and daily life, so it has become an important daily necessities. For us, our company is playing gift wine, which is high-grade and high-standard, and meets the customer's gift requirements. Similarly, the competition in the industry is also very fierce. If you want to get a place, you must have your own body color to let more customers know and be familiar with it. This is our goal.

In order to expand sales, expand channels, spread the market and meet the needs of the new era, our company has also opened online stores, online sales and offline physical hotels are also essential. Many people agree, but they are also worried about the quality of our liquor, so they will pay attention to the specific efficacy of our liquor. The offline hotel has become a physical store for customers to visit and experience, so that customers can really feel the mellow and taste of wine.

Because the radiation range of offline hotels and shops is limited, it can only radiate to the surrounding area at most. Although wine is necessary, it will be saturated. I used to sell it offline. Although people who buy offline will buy in different seasons and time periods, we need to open up a bigger situation and make better things. Since I was in charge of online sales, it is obvious that our wine sales have increased year by year, and more and more people recognize us and admit us.

At the time of sale, our company tried to return the goods for seven days without any reason, which was a recognition of customers. Of course, it also dealt a great blow to our online store sales, because in this process, we lost a lot because we didn't know our customers clearly, but after that, we adjusted our policies and made new plans to make all the information of wine clear, right and honest with our customers when selling, thus gaining the sincerity of our customers. Without exaggerating the effect of our wine, it can stand the test of everyone, which also gives us more channels and sales, so that we can gain more and accept more.

Sales can't help but understand wine, and sales can't help but understand wine. As a qualified salesperson, we know the basic information. When the customer asks, we can let the customer know that we are not a person who doesn't understand wine. Because we know that we can be respected, because we can be convincing. This is the knowledge of sales, and it also needs years of work. After years of work test, we can have a better working environment and better sales.

Therefore, when selling, we should be more respectful and sincere to our customers, so as to get the recognition and favor of our customers. Since there is good wine, we should give it to those who need it, make customers trust us, and admit that our online shop has achieved its present scale and number of customers through the concerted efforts of Qi Xin. One depends on good wine quality and the other on reliable sales. I will definitely buy more wine and more people in my future work.

Summary of Liquor Work in 2022 4 pages

It's been a year since I joined the trading company. In retrospect, time passed quickly. Since the company adjusted the training and operation of sales methods and sales knowledge for products, I have integrated into this working environment and mode. Although the labor I paid didn't get results, it often hit me hard, but I believe that there will always be rewards for my efforts. There is hope if you work hard. Without hard work, there is no hope. Success belongs to those who are prepared.

With the support and help of my leaders and colleagues, I constantly strengthened my working ability and earnestly completed all the tasks I undertook with an attitude of Excellence. Now I summarize some of my sales experience as follows:

Sales experience:

1. Don't contradict customers easily. Listen to the needs of customers first. Even if you don't agree with your own opinions, refute them politely, give them a positive attitude and learn to praise them.

2. Ask the customer, don't be ashamed to ask, don't pretend to understand, and listen to the customer's requirements with an open mind.

3, seeking truth from facts, for different customers can seek truth from facts.

4. Know yourself, foster strengths and avoid weaknesses.

As a qualified salesperson, you should first be very familiar with the products you sell, know the advantages and disadvantages of your products, which customer groups are suitable for, and of course don't ignore your competitors. We must have a targeted understanding of the advantages and disadvantages of our products, so as to prescribe the right medicine and overcome the disadvantages of our customers with our advantages.

5. Diligence and self-confidence. When communicating with customers, speak loudly, pay attention to the tone and speed of speech, think about what customers think and worry about what customers are anxious about.

7. To gain the trust of customers, we should start with friends, communicate emotionally, care about customers and learn to invest emotionally.

8. Be flexible, be agile, and do things for interest.

9, mutual trust, selling products is to sell themselves, identify with products, first character and then products.

10, pay attention to gfd, behave appropriately, be polite and have a civilized language.

1 1. Keep a balanced mind. Don't rush for success. The idiom says, "The heart is like a wave, but like a lake."

12, recognize the customer's "pain" before "itching".

13, don't slander your peers in front of customers and expose your shortcomings.

14, learning "Advance and retreat strategy".

work summary

First, study hard and strive to improve.

I want to learn a lot about the industry and sales staff, so as not to be eliminated in the constant development and change of the times, and the work we do is also changing with the changes of the times. The only way to adapt to the needs of work is to strengthen study.

Second, down-to-earth efforts.

As a liquor salesman, no matter in the work arrangement or in dealing with problems, we should be considerate and independent. Have a certain ability to withstand pressure, work hard, step by step, pay attention to details, and take your work and everything assigned by the leaders seriously. Take it seriously, handle it in time, without delay, delay or perfunctory.

Third, the existing problems

Mainly:

1. In view of the customer's failure to follow up the return visit in time, it is necessary to classify the customer's intentions in the future work, mark them well, and return the visit regularly to prevent forgetting the customer's information.

2, due to limited ability, some things are not handled properly. It is necessary to strengthen the study of salesman norms.

In short, in my work, I have gained a lot through hard work and continuous exploration. I firmly believe that I can do it well as long as I work hard.

Looking back _ _, looking forward _ _! I wish the company prosperous business and rolling financial resources in the new year! I also wish myself a soaring performance in the new year!

Summary of Liquor Work in 2022: 5 pages

In a blink of an eye, 20xx years have ended. In order to better carry out the work of 20xx, I will make a comprehensive and detailed summary of the work of one year, with the purpose of learning lessons and improving myself, so as to better do the work in the second half of the year and complete the sales tasks and various tasks assigned by the company:

First, the completion of sales targets.

This year, under the cordial care and correct leadership of leaders at all levels of the company and the joint efforts of dealers, the market achieved sales of xx million yuan, accounting for xx% of the annual plan of XX million yuan, an increase of xx% compared with the same period of last year, and the repayment rate of xx%; Low-grade liquor accounted for xx% of total sales, down x percentage points from the same period last year; Mid-range liquor accounted for xx% of total sales, an increase of x percentage points over the same period last year; High-grade wine accounted for xx% of total sales, an increase of x percentage points over the same period last year.

Second, market management and market maintenance

According to the wholesale price of the sales area and market stipulated by the company, control and supervise the delivery area and price of dealers, and urge them to implement a unified wholesale price to prevent low-price dumping and resale.

Through long-term communication and guidance to all sales terminals, combined with the company's "cabinet-in-cabinet" marketing strategy, unified price labels were placed on all terminals, so that the sales price of products met the company's guidance price. Display products according to the company's requirements for product display in supermarkets, hotels and retail stores, and mobilize and assist stores to keep products clean and tidy. In order to achieve the purpose of brand promotion by using terminal shelf resources, counter labels are affixed to terminals with clean and tidy storefronts and counters and numerous products on display.

Third, market development.

This year, there are more than X developers, X hotels and X docks. The newly developed X Shang Chao is the largest xx shopping plaza in Chengxian County, and the goods on it are all 52 series products. X Hotel is xx Hotel and xx Hotel respectively, in which the products on xx Hotel are four-star, five-star and eighteen-year, and the products on xx Hotel are two to five-star and 42 series protoplasm. There are xx retail terminals in the newly developed urban area and xx townships. Products are mainly concentrated in the field of middle and low-grade products, mostly 42 series products.

Fourth, brand promotion.

In order to improve consumers' awareness of "xx wine", establish brand image and further establish consumers' brand loyalty, according to the unified publicity logo stipulated by the company, contact and assist advertising companies to make xx advertising billboards, including xx tobacco and alcohol retail outlets and restaurants, and other forms of X billboards in lots with high traffic and high ratings and retail outlets with good business.

Verb (abbreviation of verb) sales data management

According to the unified requirements of the company at the beginning of the year, the management of all kinds of sales data was improved, the dealer's collection account and dealer's sales statistics were established, and the weekly sales report, monthly sales report and monthly goods demand plan were submitted in time. Various sales data files are saved in both paper and electronic forms. Summarize and analyze the sales situation of xx years according to dealers and individual items, so as to make the monthly purchasing plan more objective and accurate. At the end of each month, the sales situation and cumulative sales situation of this month are summarized and analyzed from the aspects of dealers, single products and product structure, so as to reflect the market situation more accurately and objectively and guide the future sales work.

Summary of liquor work in 2022 6 pages

For 20x years, as the manager of winery business department, I was responsible for the sales of various liquors in X area. In this year, I cherish this job, take responsibility in my work, become a success in the competition, and do a good job in sales to the letter. In the case of poor liquor sales in the financial crisis, I will grit my teeth, strengthen my confidence, pursue Excellence, catch up with the first class, emancipate my mind, compete and forge ahead, base myself on a higher starting point, adhere to higher standards, achieve faster development, and create new glory in liquor sales. We have made gratifying achievements. Below, I will report my work in the past year as follows:

The first is to launch a "zero risk" service.

Since X wine promises "zero risk", I have made a serious investigation and study on the zero risk service for consumers, and think that we should serve consumers through the zero defect products and exquisite market segmentation of X wine. Every bottle of liquor purchased by consumers is printed with 800 national free service numbers. Through communication, the distance between consumers and draft beer is shortened, and the zero-defect quality of X beer is further strengthened. Through professional service, I helped X to speed up the delivery of goods in time, from commodity display to container display to ubiquitous pop poster tips. Business representatives followed the whole process, making every dock a perfect dock and a model project. X beer sells not only commodities, but also professional services, which brings rich returns. According to statistics, the annual sales reached X yuan.

Second, broaden the market.

Before the beginning of the year, X wine accounted for more than 90% of the market share in X market. However, X liquor lags far behind our liquor. For the competition, we adopted the methods of improving service quality, making sales advertisements and advertising in many local media, and achieved obvious results. As a result, X's people became a household name about X wine, and everyone knew it. At the same time, we vigorously promote alcohol in rural areas. In the promotion, giving gifts and rewards is attractive to farmers. For example, in view of the fact that some farmers are in urgent need of agricultural machinery but lack of funds, the first prize will be set as an agricultural tricycle in the prize-winning activities, instead of high-end electrical appliances such as color TV sets, refrigerators and air conditioners, and the winners will be vigorously promoted so that farmers can acquire tricycles with their dreams and identify their brands when they consume; In view of the characteristics that many farmers like to play poker after drinking with relatives and friends, this gift is defined as a specially designed advertising poker, which is beautifully designed and can't be bought in the market. It is very popular with farmers' friends, so the sales volume has increased greatly.

Third, summary.

In a word, I have done a lot of work in sales this year, but there are still some shortcomings, mainly due to insufficient publicity and lack of publicity funds. However, with excellent sales performance, we will do better in the sales of X wine next year.

Summary of liquor work in 2022 7 pages

Another year in a blink of an eye. This year, I continue to be responsible for the expansion of xx regional market. From obscurity to household name, I worked hard with my sales team. Over the past year, the sales reached more than 8 million yuan, which was well received by the company and the cooperative relationship was further consolidated. This year's work:

First, carry out market research and expand market space. At present, the competition in liquor market is fierce, and the brand we represent is unknown in the local area. How to open up the market? For the competition, we adopted the methods of improving service quality, making sales advertisements and advertising in many local media, and achieved obvious results. As a result, the people of xx have a certain popularity for xx wine. At the same time, we vigorously promote alcohol in rural areas. In the promotion, giving gifts and rewards is attractive to farmers. For example, in view of the fact that some farmers are in urgent need of agricultural machinery but lack of funds, the first prize will be set as an agricultural tricycle in the prize-winning activities, instead of high-end electrical appliances such as color TV sets, refrigerators and air conditioners, and the winners will be vigorously promoted so that farmers can acquire tricycles with their dreams and identify their brands when they consume; In view of the characteristics that many farmers like to play poker after drinking with relatives and friends, this gift is defined as a specially designed advertising poker, which is beautifully designed and can't be bought in the market. It is very popular with farmers' friends, so the sales volume has increased greatly.

Second, humanized service. Since xx wine promised "zero risk", I have made a serious investigation and study on the zero risk service for consumers, and think that we should serve consumers through the zero defect products and exquisite market segmentation of xx wine. Every bottle of liquor purchased by consumers is printed with xx national free service telephone number. Through communication, the distance between consumers and draft beer is shortened, and the zero-defect quality of xx beer is further strengthened. Through professional service, I helped xx to speed up the delivery of goods in time, from commodity display to container display to ubiquitous pop poster tips. Business representatives followed the whole process, making every dock a perfect dock and a model project. Xx beer sells not only commodities, but also professional services, bringing rich returns. According to statistics, the annual sales reached xx yuan. Existing problems:

Although we have achieved good results this year, there are still some problems, which will affect the sales of our products if they are not corrected and improved. Including the management of salesmen and the cooperation of logistics.

First, the management of salesmen is relatively loose, and a marketing system is not effectively formed, and sometimes it is even fragmented. In the future sales management process, it is necessary to establish an effective management system according to the actual situation to stimulate the enthusiasm of sales staff and improve work efficiency.

Second, logistics cooperation is a bit slow, regular orders have been opened, and the goods cannot be delivered, which reduces the trust of customers.

In the coming year, we should pay attention to the problems existing in the previous year, continue to carry forward our advantages and achieve better results in the sales of xx wine next year.

Summary of Liquor Work in 2022: 8 pages

20xx is an eventful year for liquor industry. Although the impact of the global financial crisis in xx is gradually weakening, it will take some time for the overall economic recovery. The adjustment of liquor consumption tax by the state also caused a period of turmoil in the industry, followed by a nationwide crackdown on drunk driving and a local prohibition of alcohol, which made the liquor industry even worse. In such a bumpy year, we stumbled all the way, joy and sadness, passion and helplessness, confusion and moving, really infinite.

Review and analyze regional sales performance.

(a) performance review

1, the total cash payment for the whole year is xx thousand, exceeding the tasks specified by the company;

2. Successfully develop new customers in xx;

3. It laid a foundation for the company's operation in the key regional market xx centered on xx;

(2) Performance analysis

1. Although I have completed the cash payment task stipulated by the company, I am still far from my goal of xx million. The main reasons are:

(1) In the first half of the year, the positioning of the key market was not clear and firm, and it was first positioned in Pingyi. However, due to the particularity of the xx market (local protection), the focus of dealers later shifted to beer, which finally changed my original intention. Secondly, I am optimistic about the xx market. Although the market environment was good, the dealers gave up because of their poor cooperation. It was not until later that I chose Jinxiang "Tianyuan non-staple food", which was near the end of the year!

(2) The expansion of new customers is too slow and the quality of customers is poor (mostly small customers with small strength);

(3) The lagging service of the company, especially the delivery time, not only affects the market, but also affects the sales confidence of dealers.

2. New customers are open. Although I have implemented X new customers, I am still X short of my own X goals, and among these X customers, X are small customers, and the sales volume is also very average. This is mainly caused by my own subjectivity, and I don't pay much attention to customer quality in order to pay back the money. As the saying goes, "choice is more important than hard work", and the "strength, network, distribution ability, cooperation and investment consciousness" of dealers directly determine the quality of market operation.

Our company has been operating in xx for a whole year, and the mistake in the past X years is that it failed to "grasp the key points". So I learned the lessons from previous years, and this year I personally put the search for key markets into my daily work. Finally, in 20xx 10, it was decided to operate the xx market with xx as the core, and some experiences were explored through two months of market operation, which laid the foundation for next year's operation.

Second, personal growth and shortcomings

With the care and support of company leaders and colleagues, I have made great progress in business development, organization and coordination, management and other aspects in 20xx, but there are also many shortcomings.

1, and the self-regulation ability of mentality is enhanced;

2. The ability to learn, predict and control the market has been enhanced;

3. The ability to deal with emergency problems and grasp the psychological state of others has been enhanced;

4. The overall market awareness needs to be improved;

5. The management experience of the team and the operation ability of the overall regional market need to be improved.

Third, mistakes and shortcomings in the work.

The market foundation is still very good, but the investment awareness and company management of dealers are so poor that after we quit, the market declined seriously. My mistakes in this market are as follows:

1, failed to guide dealers to operate the market according to our ideas, and relied too much on manufacturers;

2. Not looking for other potential high-quality customers to supplement at the right time.

Throughout 20xx, many new customers I visited had strong intentions, and most of them came to visit the company. But in the end, it was rarely implemented, because the late tracking was not in place, and I lacked confidence and wasted a lot of resources!