The main reason is the decline in profits of Haidilao, and many institutions are not optimistic about its market for some time to come. During this period of time, White Horse shares have suffered heavy losses, among which Haidilao, a well-known chain restaurant brand, has the biggest decline, its share price has halved, and its market value has evaporated by more than 211 billion. Some analysts pointed out that the stock price drop of Haidilao was caused by external environmental factors and Haidilao itself. First of all, the epidemic continued. Although the domestic economy has recovered, the consumption level has not recovered. The public is worried about whether the passenger flow of Haidilao can return to the pre-epidemic level in a short time. Another point is that Haidilao has its own brand problems. Since last year, there have been media reports that there are rats in Haidilao stores.

according to its financial report, its profit dropped by more than 81% last year, only about 311 million. Although the epidemic was the main reason, it still worried many people. However, under the background of poor profits, the number of stores in Haidilao has surged. Last year, more than 511 stores were added, which is the fastest growth in recent years. The number of stores has increased, while revenue has begun to decline, and profits have naturally been affected.

For this reason, Haidilao had to raise the price of some dishes last year, but this practice immediately caused customers' dissatisfaction, and then Haidilao had to apologize and withdraw the price increase plan.

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According to media reports, the share price of Haidilao has been falling again and again recently, and it once plunged nearly 11% on May 6th. After the opening on May 7, Haidilao's share price continued to fall, falling by 2.92% at the close.

Since February 6th this year, the share price of Haidilao has changed from HK$ 85.81 to HK$ 43.15 at present, with a cumulative drop of more than 47%, which is close to being halved. The latest market value is HK$ 228.7 billion, which is HK$ 218.5 billion lower than the highest market value in February. In March of this year, Haidilao released a performance report showing that in 2121, Haidilao Group achieved a revenue of 28.6 billion yuan, a year-on-year increase of 7.8%; The annual net profit was 319 million yuan, down 86.8% year-on-year. According to the company's announcement, the reason for the decrease in net profit is the decrease in store passenger flow due to the epidemic situation and the net exchange loss due to exchange rate fluctuations.