In the past, we mentioned that the threshold for starting a business is relatively high, such as having profound knowledge, or having accumulated wealth and contacts. It seems that migrant workers have no way to start a business. However, with the progress and development of society, the horn of "starting a business for all" and "getting rich by * * *" sounded, and market opportunities began to sink, such as starting a business from the media, express delivery stations, local errands agency centers, and local takeaway platforms. Times have brought many ordinary people the opportunity to get rich and turn over.

The following are some entrepreneurial projects, pros and cons analysis and suggestions for returning to China:

First, short video entrepreneurship

Since the outbreak of short videos, many civilian bloggers, many migrant workers, or people living in rural areas have found new "occupations" for themselves through short videos. For example, Li, for example, for example, Zhang, they were very hot a while ago. Why can they be hot? This has a lot to do with the content and direction of the video. Many people go to big cities to make a living. In the final analysis, the hometown of most people is that they lived in the countryside with their elders more or less when they were young, and they miss the clean and pure life in small towns. In this impetuous society, the more real the scene, the more touching, the more calm and the more enjoyable it is.

However, short video entrepreneurship also has certain thresholds, such as the creativity of video scripts, shooting composition, content collection, etc., all of which need aesthetic feeling, touch people's hearts and trigger * * *.

Second, local life platform entrepreneurship

With the end of the take-away market and the service market such as express delivery and running errands, the development of take-away platforms in third-and fourth-tier counties and cities is just the right time! The market field is relatively blank. Meituan and Hungry platforms have low market share and high commission, which is difficult to be accepted by local businesses. However, people also accept the business of sending food to their homes or spending some money to run errands for them. After all, many places charge money for express delivery, and many third-and fourth-tier cities are inhabited by elderly people or left-behind children. Takeaway and running errands can facilitate their lives.

A big platform like Meituan has a rigid system and a unified model. Business agents earn less, riders are hard to do and users spend more. People in the whole ecological closed loop are very uncomfortable, and self-employment has great flexibility. For example, if you use an interesting take-away errand system, entrepreneurs can build their own platform like this:

1, service content and page customization design. We can customize the service scene according to the local characteristics, and we will serve whatever the local people need, instead of a fixed template page;

2. Flexible extraction settings. You can investigate local beauty groups or hungry platforms through merchants, and then set a lower percentage than them. Merchants are absolutely willing to accept it, and they are also willing to help you make a good platform, so that you can get rid of the claws of the high commission platform as soon as possible;

3. Standardize the rider team. Through the news, we can know that the harsh and rigid system of such platforms in a certain regiment makes riders complain, which leads to bad work attitude and even unsafe criminal cases. Therefore, we should manage the rider team with kindness and kindness. In addition to basic real-name authentication and deposit payment, riders can also actively work through reward and punishment system, rider level, dispatching system and insurance system, so that riders can have a complaint entrance instead of blindly delaying delivery.

4. Enrich marketing methods. Marketing is good, customers can't run away. From the three dimensions of customer acquisition, repurchase and customer lock-in, users can spend on the platform and spend for a long time by inviting new customers, discount activities, full reduction activities, member points, member red envelopes, group purchase concessions, etc.

To sum up, there are many opportunities for migrant workers to return to their hometowns to start businesses. Everyone should be good at discovering possible entrepreneurial opportunities around him. It is suggested that successful cases of homogeneous entrepreneurship can be benchmarked.