What will be popular in 2021 in the first-tier cities of Beijing, Shanghai and Guangzhou is the consumption of alcoholic beverages and food and beverage,With the youthfulness of the consumer population, the improvement of the standard of living, and the enhancement of personalized demand, more and more people will not be satisfied with the popular taste of beer, and the market for craft beer is very large gap. And craft beer is easy to accept the masses, high value-added products, although currently relatively niche, low attention, with the public's widespread awareness, the craft beer market will usher in explosive growth.

Scale of the North

The strong correlation between the national alcohol consumption and the catering scene, coupled with the taste of light, natural fermentation, etc., has made beer become the largest drinking scene in the country's widest range of alcohol, the largest amount of alcohol consumption, occupying more than 92% of the share of the whole category, the scale of consumption has reached nearly 600 billion.

With the development of residents' consumption in the direction of high quality, promoting the segmentation of the catering industry, the addition of online channels has enriched the consumption scene and the form of consumption, and a wide range of restaurants to meet the personalized, quality consumption needs of consumers, and to further promote the industry's market scale expansion.