To do a good job of drainage, first of all, enterprises should learn to pay attention to some policies issued by the government at all times, and also learn to use some marketing skills. If they want to do a good job in business, routines are indispensable. They should look at what they need from the perspective of consumers.

create "explosions" to attract users

after the epidemic, the real economy is trying to get more exposure to attract customers. How can I stand out? At this time, you need to create "explosions" to attract customers' attention, and then give customers a little kindness to make them feel that they are both busy and cheap.

A restaurant bought a huge unicorn turtle, weighing more than 31 kilograms, which is hard to see in the market. They set up an ornamental pool where customers can see it when they enter the door, and let people watch the turtles.

And wrote a sign explaining the turtle: Take a photo and forward this turtle to a circle of friends, and you can get a dessert when you eat. Many people who come to dinner will talk about this turtle, and when guests come home, they will share it with people around them.

after a month, the restaurant offered a price of 21,111 to auction the turtle, which caused many people to discuss.

of course, the turtle didn't sell after that. The restaurant claimed to kill the turtle and make turtle porridge, and called the TV station to break the news for radio interviews.

The marketing plan of the restaurant is very successful, and the guests are full every day. The tortoise was not killed in the end, and many people came here after that.

From a special turtle, the restaurant first attracts customers' attention, discussion and active sharing. In a series of manufacturing topics, create hot spots, and finally ask the TV station to make free advertisements, which greatly increased the exposure. And users got the topic of talking with friends, and also got a little sweetness, naturally feel that this consumption is pleasant.

in this society, with traffic and hot spots, we are not afraid of not making money.

second, online and offline simultaneous efforts

through the combination of online activities and offline consumption, the offline physical consumption will be promoted to restore vitality and vitality.

Uniqlo once launched a good online social game, in which consumers can choose their favorite cartoon characters and go to the queue for brand promotion, from which they can get discounts from the brand and spend directly in stores. In the process of queuing, the scene is added, and you may meet your friends, and each other's winning information will be pushed to increase the interactivity of users.

it may be a waste of time or numbness for many users to simply set up offline queue lottery activities. The combination of physical stores and online consumption mode caters to users' consumption and increases users' interaction on the network. The coupons obtained in this way will make users more acceptable.

Of course, we should pay attention to the product itself. No matter how many routines and hot spots, it will only bring you a short "spring". It is your product itself that really keeps customers.