I. Basic information of the company
"A little" brand was originally another name for the famous milk tea "Fifty Lan" in Taiwan Province Province. Why not call it "Fifty Alleys" on the mainland? I'll explain later.
1994, the founder opened a tea stall in Taiwan Province province and named it "Fifty Lan". After several years of development, I found that the feedback from guests was good. Therefore, the first store was established in 1997, which basically laid a complete brand store form and operation mode. And gradually began to set up branches in 1998. In 2003, Deep Cultivation Tea Co., Ltd., headquartered in Taipei, entered the northern market of Taiwan Province Province.
20 10 hongmei holdings co., ltd was established and began to explore overseas markets. 20 1 1, Rooted Catering Management (Shanghai) Co., Ltd. was established in Shanghai. Because the brand "Fifty Lan" has been registered in the mainland, it has been changed to "a little bit" to enter the mainland market.
Second, the personnel situation.
At present, Lou Shen is the executive director and Wang Yongyuan is the monitor in the mainland market. Two senior executives manage the mainland company, with employees 187.
Third, the industry situation
At present, the scale of tea industry in the whole mainland is estimated at 50-70 billion. With the development of consumers' consumption habits and penetration into other cities, the market scale will further increase.
The main brands in the industry are "Naixue Tea", "Imperial Tea" and "Hi Tea".
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"A little" brand occupies the majority share.
Pain point analysis: the pain point in previous years was to create a higher social place for young people. The future development direction should be to make healthier drinks.
Four. Business of the company
The main business model of "Diandian" brand is joining, and the business model of franchisees is the composite marketing of milk tea drinks and snacks.
As the leading brand in the milk tea industry, Diandian has very strict joining conditions. There are strict audits on franchisees, venues, people flow, funds and business qualifications.
Joining fee: