Campus image is a reflection of campus culture and an important content of campus culture construction. Generally speaking, there are three forms: material culture, system, way culture, spiritual culture and campus image, which are the most direct cultural presentations. CIS(Corporate Identity System) is literally translated as corporate identity system, commonly known as corporate image strategy. It is a holistic, all-round and systematic business strategy that integrates the three systems of mind recognition, behavior recognition and perspective recognition to create a good corporate image. CIS strategy is introduced into the decoration of campus image. Through the construction of campus concept system, campus behavior system and campus perspective system, the school creates a green and humanistic campus environment, permeates the internalization of school cultural concepts and values, enhances the school's cohesion and appeal, gives full play to its good educational function, and highlights the fundamental purpose of teaching and educating people.

In campus construction, "green, humanistic and digital" is the keynote, and "people-oriented" is emphasized. Today's No.1 Middle School campus, brick by brick, stone by stone, grass by tree, embodies the painstaking efforts and sweat of China people from generation to generation. The campus area of the school has developed from 50 mu when it was founded to more than 50 mu now, and the campus buildings have also been branded with different times. How to integrate these buildings with unreasonable layout and different styles? The school has established a "green, humanized and digital" layout and decoration theme. Housing construction, scenic spots distribution and road network support are all closely centered around the center of "providing a convenient and beautiful environment for teachers and students to study, work and live".

Give life to the cold building and make it a carrier to convey the campus concept. Campus concept system is the soul of campus image. It can not only infect and inspire teachers and students, but also point out the goal and direction of action, show the style and spirit of the school and improve its visibility and influence. It contains the school's educational thought, school purpose and development strategy, expounds the teaching concept and life creed, is the condensation of various spiritual cultures such as school academic thought, teaching style and study style, and is the highest cultural embodiment of the campus.

The static scenery is full of vitality, which makes the beauty of natural environment such as architecture and landscape give people a beautiful enjoyment and highlights the characteristics and cultural taste of the school campus.

Let the details become great, and let every detail move people. Details reflect taste, details show differences, and details determine success or failure. A person who can do small things in detail is at least a qualified employee, and a team that can do big things is at least an excellent team. In the campus decoration, it fully embodies the school's working philosophy of "doing small things well and making details bright". From the naming of each preparation class to the naming of each road, the naming of each normal college fully embodies the school's philosophy. These names are not only the standard for teachers, but also the persistent pursuit of every teacher.

According to the working nature and subject characteristics of each office and lesson preparation room, they also put forward their own goals, which is a further extension of campus culture, which enhances the cohesion, centripetal force and attraction of the school. Through running a magazine, issuing warning signs, campus network and other forms, it can trigger brainstorming, convey the latest ideas, stimulate the enthusiasm of teachers and students, broaden their horizons and standardize their behavior. Unhealthy phenomena such as "wall culture, desk culture, toilet culture, white pollution, yellow pollution, idle hate work, and enjoying the success" that were once popular on campus have disappeared. On campus, books are noisy, teachers are in a hurry, academic reports are packed, and an atmosphere of enthusiasm and patience for work is gradually formed.

Third, carry out colorful cultural and sports activities, and embody educational thoughts by cultivating students' aesthetic vision.

If the school's ideas and culture are not instilled into action, it is an abstract slogan. Without the guidance of spiritual ideas, campus behavior will be more chaotic.

Such as cultural and art festivals, parent-teacher conferences, academic seminars, interesting knowledge contests, lantern riddles during the Spring Festival, etc. Through these various forms of activities, it is the concrete embodiment and dynamic implementation of the concept of running a school, and it is one of the pillars to improve the centripetal force and cohesion of the school internally, carry out external exchanges and publicize the image of the campus.

Liang Qichao and Cai Yuanpei both advocated using aesthetic education to transform society and cultivate noble personality. Campus is a spiritual home and a cultural carrier. Creating an aesthetic education environment and inheriting green civilization is an important part of school work. School teachers have worked hard at school for decades; School students have to study, live and play games on campus 1000 days and nights. The school should make every building, wall, tree, grass and flower of the school give teachers and students a sense of beauty. The school hopes that every teacher and student in the school can improve their aesthetic taste, cultivate their spirit, transcend their temperament and sublimate their character in this thick green atmosphere.