The new retail refers to a new retail model in which enterprises upgrade the production, circulation and sales processes of commodities with the help of the development of the Internet, using big data and artificial intelligence, and form a service online and an experience offline. Therefore, new retail is a combination of online and offline, people, goods, warehouses and distribution. Through the method of new retail, the distance with consumers is shortened.

Ali's new retail structure has several channels, the first is online retail led by Tmall, the second is offline department store led by Yintai, the third is electrical retail format led by Suning, the fourth is the fast-moving food field led by Box Horse and RT Mart, the fifth is rural Taobao, the sixth is Ali Retail Link, the seventh is the real home in the home improvement field, and the eighth is the offline catering field focused on word of mouth and hungry.

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The core of new retail is to promote the integration process of online and offline, and the key is to make the online Internet power and offline physical store terminals form a real joint force, thus completing the optimization and upgrading of e-commerce platform and physical retail storefront in the commercial dimension.

At the same time, it will promote the comprehensive transformation from the price consumption era to the value consumption era. In addition, some scholars have also suggested that the new retail is to "digitize retail". Summarize the new retail as "online+offline+logistics", the core of which is the comprehensive opening of data on consumer-centered membership, payment, inventory and service.

the new retail is user-centered, technology-driven, built on the plastic, intelligent and co-assimilation infrastructure, and relies on the new supply chain to deeply integrate online and offline, reconstruct people, goods and fields, meet the needs of users, improve the efficiency of the industry, and realize "all scenes, all customers, all data, all channels, all time, all experiences, all categories and all links".

Baidu encyclopedia-new retail