Baobel's Chongqing Spicy Village old hot pot spicy hot pot once again "burst". This time, the store's record of 97 tables in one day was broken, suddenly increased to 147, an increase of 50 or more. There were 25 tables in the store, which turned over 6 times throughout the day. The flip rate was higher than the bottom fishing. On Tanabata, people came to eat at the Hot Pot Restaurant from morning to night. Until 9 p.m., there is still a long line of people waiting. The reason for this "big bang" is that the hot pot restaurant hot pot was skillfully used in group marketing.

Attracting attention through hotspots and locking in big traffic with small benefits

In August, a limited group of five people met at La Zhuang Hot Pot's online party, "Stealing 59 RMB Mushroom Soup Mandarin Ducks Hot Pot for One Dollar". That day, nearly 300 servings were sold. on July 7 17, the group's competing high sales volume was directly reflected in the store's business.

For tens of millions of teams, why is Spicy Village Old Hot Pot performing particularly well?

First, because Spicy Village enjoys a strong reputation in Rizhao, and the $1 price tag is attractive. The number of people in a group of five is reasonably set. There are always four or five food groups around a food group. Groups form with little difficulty for success and social fission is extremely fast. This triggered an explosive promotional effect within a day.

In addition, Spicy Village used both official public **** numbers, local life service public **** numbers and small programs for promotion. It also cleverly borrowed the seasonal hotspot, - the Rocket Girl Koi Terrier - to grab people's attention.

When new customers come in, new customers become regular customers

For a store, if you have more loyal regular customers, you will have a more stable income, and the number of new customers you can attract represents the size of what you can achieve in the future. More than 400 people took part in the three-day competition. Some of them were longtime members, but many of them were new customers who came to the store after sharing in the competition.