As we all know, continuous corporate culture training is an important strategy and means to "take root in the brain" corporate culture concept. However, in reality, the corporate culture training of many enterprises is not satisfactory, which is manifested in the following aspects: the training content is boring, the pertinence is not strong, the training form is single, the training is unattractive, and the employee training satisfaction is low ... This directly affects the effectiveness of corporate culture communication. So in view of this situation, what more interesting forms can we take to make corporate culture training more effective?
1. Publicity of major events
In the development process of every company, there will always be major events that have a far-reaching impact on the company: along the way, what milestones are there, when it was established, when it overcame the crisis, when it upgraded its concept, and when it changed its name ... When the last major event happened and the next major event is about to happen, it can be a good opportunity for us to tell good corporate stories and publicize corporate culture. These stories can be strung together.
2. Keynote Speech Competition
Combine the core points of corporate culture with the annual theme to carry out a speech contest. In the form of speeches, employees are encouraged to think and understand corporate culture from their own perspectives, and at the same time, the achievements and characteristics of corporate culture construction are displayed. The speech contest should be judged, and the excellent one should be rewarded. In addition to being reused on WeChat official accounts, internal magazines and other platforms, excellent speeches can even become the prototype of corporate micro-movies and promotional videos.
3. Corporate culture knowledge contest
Combining ideas and cases, we can carefully compile a question bank of corporate culture knowledge, and organize all employees to carry out online or offline corporate culture competitions. Online answering questions can be done in WeChat official account or self-developed applet. All members answer questions and earn points. Different points registration sets different rewards; Similarly, you can also form a team to carry out an offline answering contest, and you can set up similar one-stop Excellence and set required questions/questions/risk questions, which can trigger an upsurge of learning corporate culture, and colleagues are also a good opportunity for the company to show the achievements of corporate culture construction.
4. Traveling report meeting
The speaker of the report can be a senior leader of the company, explaining and preaching the concept of corporate culture, focusing on the historical origin, connotation and significance of the core concept; It can also become the benchmark of the company's corporate culture. It will be very appealing and appealing to pass on the classic stories of corporate culture through their appearances, so that the audience can feel the real strength around them.
5. Corporate culture authorization training
In view of specific problems, guiding the enterprise team to take the corporate culture concept as the core, using the essential thinking of corporate culture management to explore the root causes of problems, and using the systematic thinking of corporate culture management to sort out the countermeasures to solve problems will effectively promote the solution of team problems and the improvement of team effectiveness on the basis of achieving cultural consciousness and promoting employees' spontaneous and in-depth understanding of corporate culture.
6. Experiential corporate culture training
Experiential training is a powerful, effective and influential training method. It is an exciting and challenging training method that combines many different contents such as "coaching+team games+seminar sharing+case analysis+audio-visual inspiration". It aims at individual or team problem-solving actions, physical challenges, games, simulation exercises, organization exercises, time sharing, guided meditation and organized interaction. Creating an experiential corporate culture has a multiplier effect on promoting the integration of knowledge and practice.
Of course, the six forms of corporate culture training shared above only provide us with a directional guide. When we finally implement the training plan, we should also deal with several details:
First: pay attention to the sense of ceremony. The sense of ceremony in training is a catalyst to promote the training effect, which can be used to show the company's attention, enhance the team atmosphere, stimulate the enthusiasm of employees, better conduct market training, enhance the impression and goodwill of participants, and leave good memories.
Second: the authenticity of the case. When explaining a case, we should try to find a real case that matches the corporate culture concept from the relevant information of the enterprise, rather than a virtual case with chicken soup flavor extracted from other channels. If the learning case is virtual and belongs to another company, the learning effect will be very different.
Third, according to the characteristics of the trainees, design and choose the appropriate form and content. For example, new employees, old employees, grass-roots employees, middle managers, different departments and so on. Different students have different characteristics and needs. Therefore, it is necessary to collect, sort out and plan the information before training.
In short, again, corporate culture training needs to be carried out continuously, so that corporate culture concepts can take root in the brain. If you have any questions or needs related to corporate culture training, you can contact us.