In the service process, the waiter is not only a server, but also a part-time salesman. The waiter's gentle guidance and sales promotion can increase the hotel turnover. Sales promotion is about paying attention to art, and it is necessary to carry out sales promotion with suggestions. There is a great difference between reasonable sales promotion and blind sales promotion. The latter will make the guests bored and feel fooled, and even think that you are eager to get rid of something unrealistic or not worthy of the name. In addition, waiters should not rely on their own preferences and prejudices to influence the consumption mood of the guests. What you don't like may be what the guests are willing to accept. Don't express dissatisfaction with any food or drink ordered by the guests.

1. When introducing drinks, you can recommend high-priced drinks first, then low-priced drinks, foreign wine, red wine or beer for men, and feed and ice cream for women according to the type of rooms and guests.

2. When the guests have been seated and served the side dishes, they can use the "alternative" sales promotion method, such as "Mr./Ms. or boss; Good evening! What would you like to drink? Drink * *, or * *? " Suppose the guest chooses foreign wine and asks, "Do you like to drink * * or * *?" The waiter should report the drinks in the store, not let the guests imagine it out of thin air. At this time, pay attention to/

a. Observe the guest's reaction. If the guest's reaction is clear, ask the number of drinks ordered. If the guest is hesitant, take the initiative to guide the guest and help the guest make up his mind.

B, female guests should not be ignored, and they should be warmly and actively introduced;

C, repeat the drinks ordered by the guests to avoid mistakes. Sir/madam, you ordered brandy and yogurt, didn't you? Just a moment, please. I'm glad to bring brandy and yogurt. "

D, after the drinks are confirmed, it is necessary to further promote sales and introduce some special snacks. The tone is polite: "XX tastes good, which is a newly launched feature here. Would you like to try it?" "Sir/Miss, do you need some snacks to try?"

3. It's also a good opportunity for customers to promote their sales during the meal. At this time, we should pay more attention to timely and appropriate sales promotion, otherwise it will be self-defeating. According to years of experience in sales promotion, I have summed up several points:

a. Keep the countertop clean at any time, take away empty wine bottles and tie cups in time, and don't wait until the drinks are finished. When there is not much wine left, you can ask the guest again: "Sir/Miss, do you need another bottle of XX wine or a few bottles of beer?"

B, pay attention to whether the female customers have finished their drinks. If it is almost finished, the second promotion will also be implemented.

C, treat special guests with special recommendations, for example, female friends are suitable to recommend coconut milk, fresh milk, ice cream, etc. Guests who are drunk or drink too much can recommend ginseng tea, lemon honey and hot milk; If you have a cold, you can recommend cola and ginger soup.

4. Pay attention to the coordination of body language when selling. When talking to guests, look at each other to show respect; Tilt your upper body slightly, speak as close as possible to the guest, not too far away. When the guest speaks, nod and echo at any time to show that you can hear clearly. If you don't hear clearly, say, "I'm sorry, please say it again."

5. Sales promotion also needs "basic skills". Paying more attention to customers and accumulating experience at ordinary times will greatly improve the sales promotion effect.

A, memorize the name of the guest and his hobbies, so that it is convenient to promote sales when you come again in the future and increase your confidence.

B, be familiar with drinks and drinks, and understand the quality and taste of the foods and drinks being promoted.

C, memorize the price of drinks, and when the manager can't decide what he wants, provide suggestions to the guests, and introduce many styles of drinks with high price, medium price and low price, so that the guests can choose.

D, constantly pour wine for the guests.

E, when collecting empty cups and plates, you should politely ask the guests what else you need to add.

F, according to different types of guests to carry out various forms of sales promotion, roughly divided into: family type, friends chat, birthday celebration, business entertainment, guests, company except meetings, lovers dating.

G, promote various snacks according to the drinks used by the guests.

H, understand the drinking habits of different ethnic groups, and promote them according to the dietary characteristics of guests from different places and ethnic groups.