1. Title: straightforward and impactful

Don't waste the most attractive investors 1P, the beginning to shock the whole field! Like what "so-and-so company business plan" the title of the most important, can be from the corporate positioning, project advantages, product selling points and other perspectives into, with the most people understand the words of their own biggest highlights of the open and clear out!

2. Project introduction: a sentence to understand

Can't use a sentence to understand the project is not a good project, in this sentence, not only to say clearly what is done, but also to the corporate positioning, values, vision, etc., write a clear content, such as the introduction of the Tesla can be said to be: the automotive world of the Apple, so that we have the impression that it is also clear at a glance.

The method of project introduction can be a digital display, such as a faucet that can save 100 tons of water per year; you can also use analogies, such as a skill service "DDT"; you can also introduce the vision, the selling point of direct introduction, such as to create the first brand of lubricants industry chain, and so on.

3. Market pain points: why exist?

This is the basis for the existence of the entire project, why exist? What is the value? What problems can be solved? These need to be considered clearly at the beginning of the project. The real pain point is that consumers have not yet solved the immediate needs of their own projects to be able to really solve these problems, and have a breakthrough and innovative. Such as many. For example, the drinking water problem, the air problem, are the user's pain points, but at present has never been able to solve the problem well, so the market has long been in the development of the market, chaos.

4. Market size: how big is the imagination?

Market size often determines the size of the industry, but also determines the size of the imagination. The analysis of market size is to make investors believe that the industry has great potential and is worth investing in. Do not say some false words, what sunrise industry, huge potential and so on, to speak through the figures, or quote the existing well-known success stories for analogies and so on, to be convincing with reasons.

5. Business model / profit model: how to make money?

Anything that has to do with money is the focus of investors' attention, and how to make money is crucial. Business model or profit model does not have to be very clear, but it must be valuable, if you have mastered the 500 million users, then do not know how to make money for this problem, there will be a large number of investors to help you think of ways.

6. Competitor analysis: reasonable to highlight their

The market without competitors does not exist, or there is not enough value worth existing. Competitor analysis is to allow investors to better understand the market, but also a better understanding of the actual situation of the company's current market, and at the same time, by reasonably highlighting their own, so that investors are more aware of the value of their investment.

7. Core competence: why is it successful?

After convincing investors that the industry is promising and the business model is awesome, it is important to convince them why they should invest in you. Why can your project be successful? This time it is time to show muscle, such as flash team, exclusive patented technology, industry position, cost advantage in short, to make investors feel that you are very awesome, this is the only thing you can do, and will be successful!

8. Development planning: when can we see results?

This part of some direct financial analysis instead. You can put the current operation, such as the number of users, turnover, turnover amount of information such as a brief description, and then the next six months to one or two years of planning to write clearly. Note: the development plan should be reasonable, fast, step by step, can not be made up out of thin air, and do not make too many predictions for too long a future, because no one can guarantee what the future will be.

9. Financing needs: valuation and value of the game

Said so much, the purpose is only one: financing. This part can be divided into: funding needs, conditions of cooperation and expected goals of the three blocks. Financing is actually a game between valuation and value, generally startups will choose the conditions of cooperation for the transfer of shares, in addition to shares of nothing else. And between equity and financing is a valuation process. For example, the capital requirement is 20 million, cede 15% of the shares, then the company's valuation of itself is 133 million. Financing can be successful or not, self-valuation and the possibility of reaching the goal will be the final kick in the teeth.

10. Team introduction: the key to success or failure

The final core team debut, through the introduction of the founder and the core team, so that investors are convinced that this can be done. The focus is on the introduction of the founder's entrepreneurial experience, success and specialties, pay attention to concise, focus, so that investors know what kind of team can be.