Box horses also have certain advantages in price. According to the prices in Box Horse Fresh Food Supermarket and online APP, the common vegetables in Shanghai only need 1.5 yuan/bag, while the water spinach, Chinese cabbage, Redmi amaranth, coriander, oil wheat vegetable and chrysanthemum only need 2.5 yuan/bag, which is lower than the traditional vegetable market by more than 10%. These dishes weigh no less than 480 grams.
Zhang Guohong said that this is because there is no intermediate link. Every day, it is directly supplied from vegetable bases in Chongming and Fengxian. After the whole process of cold chain transportation and fine packaging, it directly enters the freezer of Boxma Xiansheng Supermarket for sale.
Box Horse Fresh Life is a new retail format for Alibaba to completely reconstruct the offline supermarket. Box horse is a supermarket, a restaurant and a vegetable market, but this description does not seem accurate. Consumers can go to the store to buy, or they can place an order in Box Horse App. One of the biggest characteristics of box horse is fast delivery: within 3 kilometers near the store, it will be delivered to your door in 30 minutes.
Box horse fresh students are mostly in residential areas, and online shopping needs to download the box horse App.
In fact, behind the push for Alipay payment is Box Horse's ambition to tap the big data of user consumption behavior in the future. Alibaba provides membership services for consumers of fresh box horses. Users can register Taobao or Alipay accounts, so that consumers can view and buy goods from the nearest store. In the future, Box Horse can track consumers' buying behavior and make personalized suggestions with the help of big data.
201August 08 1 1, the first store of Beijing Easyhome Chain Group after holding hands with Box Horse officially landed in Easyhome Shunyi Store.
The above content source: Baidu Encyclopedia-Box Ma Xiansheng