The development of catering industry is very rapid in China, and its growth rate is more than ten percentage points higher than other industries. The catering industry has great market potential and broad prospects in China.

At present, the catering industry is mainly developing in two directions:

1. Take the road of fast food with high quality and high efficiency

Due to the accelerated pace of urban life and the improvement of residents' income level, the demand for fast food in society is increasing day by day, and fast food restaurants with high quality, low price and high efficiency will be welcomed by the majority of residents.

2. Pay more attention to the emotional appeal and atmosphere of the marketing environment

Consumers in modern society are often easily influenced by the environmental atmosphere when spending. In diet, they don't pay much attention to the taste of food, but they pay great attention to the environment and atmosphere when eating. It is required that the environment should be "scene-oriented" and "emotional" when consuming, so as to better meet their perceptual needs. The signboard at the door that is open and under preparation is cold and heartless. If it is changed to' our shop opens at 9: 11 a.m., please wait' and' close at 11: 11 p.m. today, see you at 9: 11 a.m. tomorrow, please forgive me', it will be more cordial. Therefore, fast food restaurants and hotels with good environmental atmosphere will be welcomed by people.

3. People will pay more attention to ecological agriculture, green food and health care environment.

With people's increasing concern about environmental pollution, ecological balance and their own health, pollution-free and pollution-free green food and health care food have been welcomed by consumers. Many catering enterprises have adapted to this requirement and launched their own health care green recipes, increased health care facilities and created a health care environment.