B-end and C-end mean: B-end refers to enterprise users and merchants, as the name implies, it is a product that provides services for merchants, enterprises and business departments, and indirectly serves users. End c refers to individual consumers.

C is defined as consumers and clients, such as consumers. It means consumers, individual users or end users who use the client. B is defined as business, usually the system software, tools or platforms used by enterprises or businesses for work or business purposes.

B-end is generally multi-role group and multi-dimensional, generally three-dimensional. Decision makers (bosses), managers (heads of financial and business departments) and executors (users). The C-end population is relatively single, and the general dimension is single.

The difference between terminal b and terminal c:

B-end users have a long decision-making chain, which makes it more difficult to develop customers. Generally, they need professional follow-up from the sales team, because there are many roles and scenarios for corporate customers. For example: finance, administration, procurement, business departments, management, each role has different levels of personnel. Business is first driven by sales, then by business, and finally by products.

C end is relatively easy to promote, mostly product-driven, or marketing, operation and promotion. B-end is based on service thinking, tool thinking and more rational. B-side is more about helping B-side users connect with customers, and it needs our services and tools to better enable customers to do this. C-end product thinking, game thinking, more emotional.

The users of B-end products are multi-role groups and multi-dimensional, generally in three dimensions, namely, decision makers (bosses), managers (heads of financial and business departments) and executors (users). Because there are many user roles and business scenarios, the process is very different. Different industries and different customers need different professional solutions.

C-end products correspond to a single group, generally a single dimension. Its business scenario and logic are relatively simple, the process is relatively standardized, the user group is relatively fixed, the scenario is relatively simple, the product requirements are simple, and the process requirements are relatively unified and standardized.