Now good copies can explode products, control readers' feelings, change enterprises and people's lives.

if you are selling a good product, if you can provide her with a good copy, your product will explode soon!

Didi, you have a new order, you have a new order, you have a new order ...

You are very much looking forward to this scene, but it doesn't matter that you can't write a decent copy for a long time because of the bad article. Today, I recruited a magic classroom to teach you how to write a copy of the initiation with high conversion rate quickly and simply, so that your goods can become initiation gold.

Now I will teach you how to describe the highlights of products in six ways to stimulate consumers' desire to buy.

when reading your copy, do readers think about what I want from this product? Otherwise, no matter how well your copy is written, users will turn away.

Therefore, in your copy, you must use the most exquisite and vivid language to touch the customer's heart correctly and fatally and make him itch and plant grass.

1. Feeling is everything, pointing to the soul.

The writing method of feeling occupation is to describe the feelings of eyes, nose, ears, tongue, body and mind when describing the product experience, so that readers can mobilize their feelings in their brains, follow the copy, listen, listen and touch, deeply understand the beauty of the product and improve their desire to buy.

For example, when selling a go-kart experience project, don't simply write thrills, but write that your heart beats faster and you can't take a deep breath! In this way, did the nervous and exciting picture come out again?

2. Terror appeal, buying out of fear.

The writing of horror is generally divided into the serious result (unbearable) of painful scenes (concrete and clear), which is suitable for products that save trouble and prevent problems before they happen.

For example, when a toothache breaks out, the teeth will be dull and painful for a while, burying their faces and frowning, and they can't work at all. Therefore, we can only ask for leave to see a doctor. If we are deducted from our wages, we will do it. When we come back to see the doctor, we have to work overtime. (Serious Consequences)

This copy of the electric toothbrush is based on the serious consequences of the painful scene, so that readers can pay attention to the prevention of dental health, read it carefully and pay attention to its specific functions. When the reader has interest and desire, he has a great chance to buy your product.

3. Compared with perception, your product is better.

To know the comparative writing method, just complete two steps: 11. Explain that the quality is poor; 12. Explain that your products are good, and emphasize that our products are better than others. This method is suitable for mature products.

For example, a copy of an advertisement for a certain brand oven:

Ordinary oven: ordinary inner container, the heat can't reach every corner of the oven cavity, and roasted meat is easy to cook.

Home oven: This oven adopts diamond-shaped reflection chamber plate, with 3d circulating temperature field, and bakes food evenly without dead angle. Compared with

, highlighting the product advantages of your own oven can impress consumers.

4, multiple scenes, to get happiness and happiness.

when writing copies, we actively help readers to establish various product use scenarios, concretize these scenarios, and let customers imagine that he uses our products again and again, getting happiness and happiness, and the probability of touching him is greatly improved.

For example, a sales copy of a Melaleuca cake:

11. Be a happy overtime dog if you work overtime during the National Day.

12, National Day, traveling around Fuzhou, my daughter clamored to bring cake.

13, National Day, you don't necessarily need a house, but the house is really comfortable to play.

The above scene is a specific scene set by the cake shop for readers to eat cakes, which touched you instantly. Do you want to buy that one to spend a happy National Day together?

this way of writing mainly imagines the specific scenes of readers using the product. By observing the customer's schedule, we can consider what he will do on weekdays, weekends, long holidays, annual salary and long holidays before transplanting the product.

the more specific the scene, the more vivid the image, and the more it can stimulate customers' desire to buy.

5. Create a sense of selling, and use public psychology.

Psychological research shows that most people actually don't know what they really want. Usually, people decide which commodity to buy by judging whether a commodity sells well or not.

Therefore, depicting best sellers is a powerful copying method, which can stimulate the desire to buy and win the trust of readers.

large enterprises can list their sales volume, number of users, favorable comments and other data to show their leading position in the industry and win the trust of readers.

SMEs can explain the local phenomenon of product popularity. For example, the sales speed is fast, there are many repeat customers, and the products are imitated by peers, creating an explosive atmosphere for sales and stimulating the desire to buy.

6. Customer witness and grasp the core demand points.

it is difficult to package valid tickets for all products that affect human beings. For example, education, skin care products, cosmetics, food, massagers, etc., you can choose some customer certificates to impress customers.

to choose the customer's testimony, we must choose the core needs of customers, stimulate the desire to buy, and improve customers' trust in products. .