1. What are the skills for opening a shop?
1 Open a small shop in a big place and a big shop in a small place-a place with a sofa seat. You should remember that compared with the fast-paced urban life in first-and second-tier cities, the pace of life of consumers in small cities is relatively slow.
Consumers in small cities pay more attention to the sense of consumption. In a small place, the focus should not be on attracting a large number of passengers in a short time, but on word-of-mouth communication.
Establish friendly relations with customers and help promote them-try to turn every guest who comes over, whether they spend or not, into their own friends.
This requires the owner to have certain language skills, and can quickly build trust with customers, so that friends around him can come together when necessary. A little welfare is enough. Human greed goes far beyond coupons that cannot be used today.
3 enhance the sense of product value-the sense of value of the products sold in your home must be visible to the naked eye, and the products displayed in the store must be conspicuous. What is the first thing customers do when they enter the store?
Look around, just like a boiled fish, it must make people drool and look particularly delicious. Even if you don't write about the nutritional value of those fish, customers can see that they are genuine.
4 marketing activities must not be too complicated-simple and rude, once a month, not for a month, so that customers don't feel cheap at all, as long as your spending is worthwhile.
Hold a few small activities every month to give back to customers. This is the best effect, so that customers have the impression of consumption and are willing to come to your home at the beginning or end of each month to "take advantage".
5 the choice of main street and sub-street-when there is no shop, there is no shop on the main street. Don't go to Zijie to find a shop. No matter how cost-effective the investment is, try not to open a shop on the sub-street.
Of course, if you can't tell the difference between main street and rich street now, I suggest you don't open a shop at present, or settle down and enrich yourself before choosing to open a shop.