Immersive cultural tourism complex, a new cultural tourism destination

Cultural tourism destination, from ordinary cultural tourism complex to today's immersive cultural tourism complex, has quietly achieved two scene upgrades.

1.1 Basic Needs Edition

The initial cultural tourism complex meets the most basic tourism needs, that is, the combination of shopping, catering and entertainment. The so-called experience is just to add some costume photography to tourists in simple scenes, and some of them are the same.

2.1 Culture Empowerment Edition

In the second stage, it changes the scene form. For example, the architectural style similar to the destination, the integration of destination culture into commodities, further increase the immersion of tourists and deepen the understanding of the destination. For example, a series of ancient towns such as Wuzhen and Xitang can actually be regarded as a large complex integrating food, accommodation, travel, shopping and entertainment, as well as water town culture, but the excavation of culture is at a shallow level.

3.1 Immersive Experience Edition

As a 3.1-mode immersive cultural tourism complex, it emphasizes the theme of culture more than the previous two, not only integrating vision, touch and taste into it in the overall style, but also trying to eliminate the sense of distance from tourists, enhance the sense of participation, and make tourists become "people in the scene" with the help of tourists' clothing, environmental adjustment and technical means. For example, Qinhuai-Theater in Nanjing belongs to this.