there are several strategies for setting membership benefits.

1. Payment is membership

In view of the increasing popularity of mobile payment, restaurants can cooperate with mobile payment platforms to launch the activity of "support is membership". For example, if a person is based in Alipay Word of Mouth or related WeChat WeChat official account, once the customer completes the payment, he will become a member of the restaurant in Alipay or WeChat.

2. Pay attention to instant coupons

WeChat WeChat official account has become the mainstream platform for community marketing. Just paying by WeChat doesn't make customers pay attention to WeChat WeChat official account. At this point, you should give appropriate guidance, such as launching WeChat e-member, so that customers can get coupons just by paying attention to the merchant's WeChat WeChat official account. If they further register WeChat e-member, they can get coupons again.

3. Offers are available this time

In the traditional member welfare settings, both vouchers and discount vouchers need to be used at the next consumption. This measure is to attract customers to spend twice. But nowadays, such offers have been difficult to impress customers. Customers would rather give up the discount than leave personal information and register as members. To this end, restaurants can launch a "discount available this time" activity. Customers can get multiple coupons by registering electronic members through WeChat or Alipay during the waiting period, one of which is "available this time". This setting can also attract customers to register as members to the greatest extent.