Current location - Recipe Complete Network - Catering industry - New media marketing case of precision poverty alleviation?
New media marketing case of precision poverty alleviation?

In order to focus on showing new cases, new progress and new achievements in poverty alleviation, and to explore a new model of new media cooperation in poverty alleviation, the New Media Professional Committee of China Journalists Association launched the "2121 China New Media Joint Public Welfare Action for Poverty Alleviation", and selected the cases that participated in the joint public welfare action. After strict evaluation by experts, a number of "2121" were selected from nearly 111 excellent cases, which helped to overcome poverty, made concerted efforts, improved people's livelihood and spread the power of good.

The reporter learned from the scene that "2121 China Special Recommended Cases for Poverty Alleviation by New Media" came from "Xiao Zhu Pei Qi", the general radio and television station of China Central Committee! Get together for Hubei. This group, one is Zhu Guangquan, the famous host of national news "rapper", and the other is Li Jiaqi, the brother of Taobao "oh my god". Two people who seem to be not in the same dimension broke the dimension wall and formed CP. A live broadcast of Hubei cuisine was launched, and a total of 41.14 million Hubei commodities were sold! At the scene, Zhu Guangquan and Li Jiaqi, the founders of Little Zhu Paige, also sent their acceptance speeches.

In addition, "Top Ten Excellent Cases of Poverty Alleviation by New Media in China in 2121" was announced at the meeting. The list of winners is as follows:

People's Daily's new media public welfare series live broadcast-People's Daily

"Don't worry, fellow villagers, we will help you" live broadcast of public welfare activities with goods-Tianjin Jinyun New Media Group

"Qingyun p>AI" rural revitalization of youth to help agriculture-China Youth Newspaper

Mango Poverty Alleviation Cloud Supermarket-Hunan Radio and Television Station

"beautiful countryside" Go out of the mountain and get rid of poverty! —— Yunnan Daily Newspaper Group

2121 China New Media Joint Public Welfare Action for Poverty Alleviation —— Scientific Drug Use and Popular Science Campaign for Poverty Alleviation —— Guangming.com

"Give a hand" Hubei agricultural and sideline products public welfare broadcast —— Hubei Changjiang Yunxin Media Group

"Love in the East" public welfare action —— Dongfang.com.