1. Choice of brand to join
When choosing a brand to join in catering, it is a great influence factor to choose a brand with high brand awareness and good company strength. Secondly, the brand you choose should have its own characteristics. The brand advantages of Chengdage hot pot are secret technology, secret honey juice, special base material and selected ingredients.
2. Preparation of joining funds
The joining fee of a general company is fixed, and the brand selection should be based on its own funds.
3. Location of the store
Generally, the location is the city-level and regional-level commercial complexes, landmark large-scale commercial centers, large-scale storage supermarkets, catering facilities in stores and landmark catering gathering places in cities at all levels. After the franchisee selects the address, the headquarters will send a professional team to inspect it on the spot and give professional advice. After confirmation by the headquarters, the rental contract can be signed. The area is not limited.
4. Store decoration
The design company designated by the headquarters will design and draw the drawings in a unified way, and the construction unit designated by the headquarters will carry out decoration according to the requirements of the decoration drawings, and it can only be opened after being accepted by all departments of the company.
5. Personnel training
Chefs, waiters, cashiers and managers (store managers and chefs) must go to the headquarters for training, and they can only take up their posts after being approved by the headquarters and franchisees. The training of other relevant personnel and secondary trainers shall be negotiated separately by the franchisee and the headquarters. The headquarters is only responsible for the skills of trainers.
6. Equipment requirements
Kitchen and dining room equipment, tables and chairs, monitoring system and cash register system can be purchased by themselves or supplied by the company, and the expenses shall be borne by the franchisee, and the raw materials shall be purchased locally, but it shall be confirmed with the headquarters, and both parties shall negotiate separately.
7. Management
Franchisees are responsible for personnel recruitment and the headquarters is responsible for training. Operating according to the mode of headquarters direct store can be appropriately adjusted according to the local actual situation with the written consent of the headquarters (the headquarters conducts market analysis according to the data and provides rationalization suggestions for franchisees' reference).
8. Marketing mode
According to the actual situation around the store and local customs, the head office can formulate a reasonable marketing publicity plan.