1, MBA professional training direction: marketing
2, learning experience
1983, graduated from Shanxi College of Finance and Economics, Department of Planning and Statistics, Department of Statistics;
1998, completed the Heilongjiang College of Commerce, Business Economics, Master's Degree Degree Course.
3. Scientific Research
(1) Subjects
In 1998, he was the subject leader of the National Ninth Five-Year Plan "Commercial Automation Technology Integration and Comprehensive Demonstration Project". He was appointed as the topic leader,
and the project was established by the State Planning Commission and accepted by the Ministry of Science and Technology of China.
1999, "the twenty-first century marketing professional training issues", participant, by the Heilongjiang Provincial Department of Education project.
2000, "China's catering enterprises brand-name development strategy research", the topic of the person in charge (in the research), the project for: the national ministry of education humanities and social sciences research planning project, Heilongjiang province education department of humanities and social sciences major projects, the Chinese culinary association major research projects
2000, "Heilongjiang province, Wudalianchi mineral water resources comprehensive development and utilization of research". The host of the project, a joint project by the Heilongjiang Provincial Planning Commission and the Heilongjiang Provincial Macroeconomic Society.
2003, Management Process Re-engineering of Harbin Vanguard Fresh Milk (Investment) Co., Ltd, Project (Horizontal Project under Research)
2003, Marketing Management Design of Harbin Jiulong Logistics Co., Ltd, Project (Horizontal Project), Moderator.
2005, Project of Beijing Lufthansa Group Harbin Throughout (Horizontal Project).
2005, Project of "Design of Enterprise Business Management Specification", Hegang Xuemantian Catering Chain Organization.
In 2005, the project of "Enterprise Culture Construction" of Kedong Curd Group in Heilongjiang Province.
(2) Publications
"Marketing Tutorial", Associate Editor, Heilongjiang People's Publishing House, 1999
"Research on Famous Brand Strategy of Chinese Catering Enterprises", Editor-in-Chief, Jilin People's Publishing House, July 2002
"Network Marketing", Editor-in-Chief, China Materials Publishing House, 2003
( 3) Papers
2005, "Enterprise Management Strategy Based on Business Ecosystem", Management World
2003, "Comparison of Government Procurement Relief System in the United States and Japan", Journal of Harbin University of Commerce
Research on Matching Product Attributes and Channel Attributes in Network Marketing, Business Research, 2003
"Holiday Economy. Several Business Opportunities for Catering Enterprises", Commercial Research, March 2002
"Entry Points for Catering Enterprises to Implement Famous Brand Strategy", Catering World, 2001
"Design of Functional Requirement Specification of Information System", Mall Modernization, July 2000
"Ruminating on Attaching Importance to Brand Asset Operation", Commercial Research, April 2001
Analysis of Competitive Situation and Integration of Marketing Elements in Beer Market of Heilongjiang Province, Journal of Harbin University of Commerce, February 2001
Development of Information System on Demand (Upper), China Business News, 1999, 12/7
Development of Information System on Demand (Lower), China Business News, 1999, 12/14
The WTO and the Reconstruction of Marketing Management System of Chinese Enterprises, China Business News, 1999, 12/14
WTO and Chinese Enterprise Reconstruction of Marketing Management System", Business Research, 2001/4
"The Impact of WTO and Countermeasures of Chinese Retail Enterprises", Heilongjiang Foreign Trade and Economy, 2001/2
4. Awards
December, 2004, Outstanding Ideological and Political Worker of Heilongjiang Province.
July, 2003, "The System Construction of Marketing Talent Training Mode Based on the Integration of Elements", won the second prize of teaching achievements of higher education institutions in Heilongjiang Province, and the same was awarded the second prize of excellent teaching achievements of Harbin University of Commerce.
On February, 2003, he was honored as the Outstanding Teacher of Harbin Commercial University in 2002.
November 2002, was awarded the first prize of Harbin Commercial University Teaching Demonstration Grand Prix.
November 2002, the project of "Catering Enterprise Famous Brand Strategy Research" was awarded the National Catering Industry Education Achievement Award (China Culinary Association)
2001, "Quality Education: Research Report on the Reform of Marketing Teaching" was awarded the First Prize of Teaching Achievements of Higher Education Institutions in Heilongjiang Province, and the same was awarded the First Prize of Excellent Teaching Achievements of Harbin University of Commerce for the Year of 2001 (Rank: First Place)
2001, "Quality Education: Research Report on Marketing Teaching Reform" won the first prize of Heilongjiang Province Higher Education Teaching Achievements.
In 2001, Modern Business Management Model and Functional Requirements Specification of Information System was awarded the Third Prize of Scientific and Technological Progress by the Information Industry Department of Heilongjiang Province (rank: first place).
In 2001, "Applied Research on Commercial Single Product Accounting Methods and Realization of Accounting System" won the Third Prize of Scientific and Technological Progress of Heilongjiang Provincial Information Industry Department (Rank: Seventh).
In 2000, Marketing was awarded the Second Prize of the First Excellent CAI Courseware (Electronic Teaching Plan) of Harbin University of Commerce.
1999, "Research and Design of Commercial Information Infrastructure" won the First Prize of Scientific and Technological Progress of the State General Administration of Domestic Trade (Rank: Second).
In 1999, "Research on the Cultivation of Marketing Professionals in the 21st Century" won the First Prize of Teaching Achievements of Ordinary Colleges and Universities in Heilongjiang Province, and was also awarded the Second Prize of Outstanding Teaching Achievements of Harbin University of Commerce in 1999 (rank: third place).
In 1998, she was honored as the excellent instructor of thesis and graduation design of Harbin University of Commerce.
In 1998, awarded the first prize of Excellent Teaching Plan Competition for the first semester of the 97-98 academic year of Harbin University of Commerce.
In 1995, he was awarded the College's Top Ten Young Teachers of Harbin Commercial University in the 94-95 academic year.
In 1993, he was awarded the first prize of the second classroom teaching competition for young teachers of Harbin University of Commerce, and the first prize of the second classroom teaching competition for young teachers of Business Administration Branch.