First, collect a large number of undeveloped or undeveloped lots, use a large number of field research and analysis data to select potential lots, and join hands with real estate developers on the eve of comprehensive development of lots. The developers are ready to develop, and McDonald's has signed a purchase contract with them for specific lots, with potential berths at extremely low prices.
After the development is completed, the lot is fully developed and McDonald's establishes stores. It adopts the joining mode, so it is ok to join the store to the partners. On the one hand, you can charge the franchise fee of McDonald's brand, on the other hand, you can charge the store rent. Because the lot is fully mature, the rent is different from the original purchase price. In addition, for lots with suitable bids, McDonald's will sell the shops in this lot and withdraw cash in one step.
This method is simple to say, but it needs top management, and not all companies can do it, because even a little mistake will cause great losses to the company. In fact, there are two most difficult points: 1, which lots will flourish in the near future; 2. When is the best time to get involved? If it doesn't flourish ten or eight years after taking the land, it will be fatal.
From a realistic point of view, McDonald's almost never fails in land acquisition, which shows that its skill is extremely profound.
Second, for some commercial lots under construction, McDonald's will buy or rent them after analysis. The operation of the first method is basically the same, and it will be profitable through subletting or selling later. It looks the same. Why change the classification? In fact, there is a small step that many people may not know.
As we all know, the rental price of shops rented by big shopkeepers/developers is different for different brands. The rent for opening a small restaurant may be 1 1,000 yuan/square, but the well-known big brands only need 1 1,000 yuan/square. There are many commercial real estates that are rent-free for large-scale businesses of these big brands or rent-free in previous years.
At this time, McDonald's will use its brand advantage to win many stores that they think have potential to enter the market. Due to brand advantages, in general, big owners will make this step. After the prosperity of the lot, McDonald's can not only collect rent from its store partners, but also sublet a large number of rent-free/low-rent shops signed in the early days to people who want to enter the market.
One logic has been reversed. In fact, it doesn't mean that their stores will prosper wherever they go, but they found out where they will prosper through a lot of preliminary research and data analysis before they opened the store and took the land.
Fast food, such as McDonald's and KFC, has begun to slump abroad. It used to be ok to just buy a few steamed buns, but now it is simply not enough to support such a huge company. The proportion of research and development of food varieties and tastes has long been transformed into the policy centered on commercial real estate today.
In China, these foreign fast foods are still fresh, although the time difference is much worse than when I first entered China. Remember when they first came in and smashed the glass door. At present, many domestic fast food imitators can still make a lot of money if they operate properly, which is different from the mode they operate.
Now the case that must be mentioned in learning franchise is McDonald's, and the subject that must be mentioned in learning McDonald's is site selection. In fact, McDonald's today only does one thing, that is, it constantly does a lot of field research, a lot of data analysis, research and analysis, in order to make more accurate predictions than others.