Simple Taobao live broadcast, just use these three, generally suitable for small commodities, such as jewelry, jewelry, small commodities and so on. Less equipment, less manpower, simple operation and quick use.
But these are not suitable for beauty, clothing, makeup and other industries, and the equipment needs to be upgraded. Specific devices include mobile phone camera (beauty function), condenser microphone (high sensitivity and good sound quality), multifunctional bracket, lighting combination (soft light, beauty light, reflector, etc. ), computer, background cloth, private network.
Just like a beauty camera, the camera is not the first to meet the camera function. Now it can be beautiful, can be carefully debugged and optimized one by one to make the anchor look more comfortable.
In addition, the earphone cable of mobile phone can no longer meet the demand of professional live broadcast, and more professional anchors use high-sensitivity condenser microphones.
The lighting combination is suitable for large Taobao shops. There are many lighting equipment and the location is also very particular. For example, the soft light, shadowless light and beauty light mentioned above are as follows.
Taobao live broadcast is different from other webcasts. It sells goods directly, and its liquidity is much higher than other platforms. There is only one purpose for everyone to watch the live broadcast: buy! Therefore, the prepared live broadcast equipment should be ready.
Precautions:
1, it is best to have a private activity space as an anchor. If you are in the live broadcast, people often walk behind you, or someone pats you on the shoulder, or someone makes a loud noise, which will make you feel uncomfortable on the one hand and interfere with your work on the other.
2. Live broadcast is a long-term activity, so when choosing live broadcast equipment, you should also choose equipment according to the products you sell.