The most direct and effective way is to develop continuously, foster strengths and avoid weaknesses, seize opportunities and avoid threats.
3. 1 Clear positioning and formulate appropriate development strategies.
Affected by the environment, time-honored brands should more clearly turn to family dinners and friends' banquets.
Positioning the customer group as ordinary people and constantly improving the quality of their own dishes on this basis.
Innovation. You can also consider different tastes of the same dish, such as sweet and sour mandarin fish in Songhelou.
In addition to the traditional polysaccharide practice, it can provide a taste with less sugar to satisfy the taste, but not the desire to eat.
Customers with too much sugar.
In addition, some traditional time-honored brands can also launch corresponding special beauty cosmetics at festivals according to time.
Food, such as winter wine brewed during the winter solstice.
3.2 Improve the quality of employees
Time-honored enterprises should standardize the way of recruiting employees and try to establish cooperation with professional training schools.
Engage in relationships; Large-scale recruitment of outstanding employees who have passed the corresponding training and selection to ensure personnel.
The quality and professional level of workers. In addition, we can also consider tapping talents from other catering enterprises.
In addition, time-honored catering enterprises can consider recruiting nutritionists to meet social health needs.
The high-level talents will create a good and healthy image of the enterprise.
3.3 Enhance the marketing ability in the new environment
There are a lot of restaurants in Guanqian Street. How to make your own brand deeply rooted in people's hearts and make consumers willing?
Acceptance is particularly important. Time-honored brands should pay more attention to online publicity, such as in local forums.
Targeted advertising, or advertising for all netizens on platforms such as Weibo.
In the promotion strategy, time-honored brands can try new forms, such as cooperating with group buying websites, so that,
It can not only achieve the purpose of improving profits, but also retain customers with a convenient and affordable consumption experience.
Loyalty. -Kill two birds with one stone.