For large supermarkets, customers are their own "God", they are the master of their own life and death. Who wins the customer who can win the market, who can survive in the fierce market competition. For this reason, any large supermarkets can not ignore the investigation of customer satisfaction, and will be regarded as the store's top priority. How to win the recognition and favor of customers has become many stores need to think about.

Customer satisfaction is also a psychological evaluation of the consumer experience of the big box store customers. It is not determined by the unilateral nature of the store, but by the comprehensive evaluation of the customer shopping experience in the hypermarket. The higher the customer's satisfaction with the store, the higher the store's popularity and the greater the profit generated. Conversely, the lower the customer satisfaction with the store, the worse the store's visibility, the smaller the profit, and even the store will be on the verge of bankruptcy.

Therefore, in order to get higher customer satisfaction, we must love our customers and grasp the consumer psychology. It has been shown that for consumer groups, "customer satisfaction" is a very emotional evaluation, just like our first impression of a person you are not familiar with. It's not difficult to build initial interest in another person. How to build on that initial goodwill is more difficult to grasp the other person's heart.

To a large extent, consumer spending in the marketplace is emotional. There are many factors that determine the customer's purchase, but the final decision is only two factors - shopping atmosphere and service. After all, for consumers, this is the most intuitive and personalized shopping experience. In a shopping environment with a good shopping environment, high quality service and pleasant shopping environment, the consumer's buying impulse will naturally be stimulated.

For customer groups, the satisfaction of hypermarkets usually includes the following elements:

Low price: In the opinion of most consumers, the price is always the primary factor in making purchasing judgments. In our daily life, we often see some hypermarkets write "shocking prices" on posters and other shopping information. It is these shocking prices that play a role in attracting popularity. Therefore, prices are often one of the most common ways to attract people. Products that differentiate themselves from other stores and belong to the mass market are particularly attractive to consumers. This requires sellers to be able to adjust the price of their goods according to the pricing system of other stores and seek to pay a small price to attract more people to the market.

Convenience: the location of the store near residential areas and shopping centers is often important in determining whether consumers are willing to patronize. Therefore, the natural transportation around the store is often one of the most important factors in determining the location of the store.

Merchandise is plentiful: The abundance and diversity of merchandise in a large store is often considered a symbol of the competitiveness of a large store. The richer the assortment, the higher and lower the consumer's recognition rate. Therefore, almost all supermarkets strive to meet the diversified needs of consumers so that they can experience one-stop shopping as much as possible.

Store Characteristics: Store characteristics are often the determining factor in forming a consumer's impression of a hypermarket. In order for the customer to have a special impression of his store, he must make a piece of writing that captures his characteristics. It is widely believed that this is to create the style and character of the store.

Shopping environment: the shopping environment is another form of interest that the store offers to the consumer. Shopping in a good shopping environment can make people feel happy and joyful and create a desire to shop more. Simply put: "Come, don't want to go, go, want to come again." Therefore, in recent years, many big shopping malls are trying to improve their shopping comfort by expanding their space as much as possible, widening shopping channels, increasing lighting, providing beautiful music, increasing internal ventilation facilities, etc. The aim is to allow customers to enjoy themselves while shopping, shopping and leisure.

Quality service: the store provides quality service is often the place where customers feel close, but also the place where customers have a perceptual understanding of the store. In a sense, whether the store service is good, consumer satisfaction is very large. Of course, stores can provide many services to consumers. They are not limited to shopping services, but also include services before and after shopping. The strength of the store's sense of service is to a large extent