Tustin is a fast food restaurant specializing in "Chinese hamburgers". Hamburg, China is one of the highlights of Tustin. They replaced the bread embryo on the hamburger with freshly baked handmade bread, claiming to create a hamburger that is more suitable for China people. With such a small change, Tustin was unexpectedly sought after by young people.

From the opening of the first "Chinese Pizza" store in 20 12 to the explosion of "Chinese hamburger" in 2020, it took eight years to taste and achieved a qualitative leap in management.

The signature of tasting is Chinese hamburger. Although it doesn't break away from the rule of "two bread embryos with everything in the middle", it tastes more like "making in a western castle", and Chinese pastry and Chinese food are integrated into the hamburger to form a brand memory point.

Tustin's characteristics

In first-and second-tier cities, McDonald's and KFC can be seen everywhere, while in third-and fourth-tier cities and county-level cities, except Wallace, there are few Western-style fast food brands that beat him, which also means that the sinking market has great development potential. In recent years, Wallace's food-oriented products have frequently had problems, and the appearance of Tastin has made up for the vacancy of western cheap fast food brands and avoided confrontation with foreign giants.

"China Western-style Fast Food Category Development Report 2023" points out that "cost-effective" and "affordable" are the first keywords of western-style fast food brands. As a new brand, Tastin can quickly gain a foothold in the sinking market precisely because of its "high cost performance".

Reference to the above content: Baidu Encyclopedia -Tastin