in recent years, longyuan industry and commerce has given full play to its functions, taking enterprises as the main body, taking the market as the guidance, focusing on superior resources and characteristic industries, and focusing on? Product branding and brand name optimization? As the center, vigorously promote the implementation of trademark strategy.

in the first half of this year, the province added 1,368 registered trademarks, 6 well-known trademarks in China and 1 geographical indication certification trademarks. At present, the registered trademarks, well-known trademarks, geographical indications, certification trademarks, collective trademarks and famous trademarks in Gansu Province in the whole province are 1.8 times, 8.3 times, 3.6 times and 9.5 times that of the end of 2117 respectively. Tianshui City was named as a national trademark strategy demonstration city, and Lanzhou Huanghe Enterprise Co., Ltd. was named as a national trademark strategy demonstration enterprise.

where is the provincial industrial and commercial bureau? Trademark strategic development planning? It is proposed that by 2115, the total number of registered trademarks in the province will reach 21 thousand, 51 well-known trademarks and 711 well-known trademarks; By 2121, there will be 31,111 registered trademarks, 111 well-known trademarks and 1,111 well-known trademarks in the province. Gansu industry and commerce is making great efforts to build a province with distinctive trademarks.

trademark strategy: creating regional development advantages

in recent years, the market has entered the era of brand competition. The quantity and quality of trademarks have become an important embodiment of a country or a region's comprehensive strength and an important symbol to measure its technological innovation ability and economic competitiveness.

after in-depth investigation and combining with the actual situation in our province, the Provincial Administration for Industry and Commerce has formulated? Choose the best to help the strong, become bigger and stronger? The overall working idea and three major priorities: First, vigorously cultivate characteristic agricultural trademarks. The unique climatic and geographical conditions in our province breed outstanding and high-quality agricultural products, which are vigorously developed by the industrial and commercial departments? Trademark rich peasants? Work provides a broad stage. Second, vigorously cultivate advantageous industrial trademarks. Give full play? Old industrial base? Advantages, in metallurgy, machinery manufacturing, biopharmaceuticals, national industries, etc., seriously cultivate key trademark enterprises that are among the best in the country and have good development prospects. Third, vigorously cultivate emerging industrial trademarks. Around? The Silk Road? The radiation of gold-lettered signboards will play a leading role, fully tap tourism resources and actively cultivate characteristic trademarks that combine tourism and cultural industries. In a word, we will focus on the cultivation and support of enterprises with leading advantages in the industry, the sustainable development of private economy trademarks, the rapid growth of agricultural products trademarks and service trademarks, and the revitalization and development of traditional characteristic trademarks, so as to promote Gansu's realization of? Selling raw materials? Arrive? Create a brand? A historic leap.

around the overall working idea of the strategy of revitalizing the province with trademarks, the provincial administration for industry and commerce encourages enterprises with local agricultural and sideline products and superior products to use registered trademarks, helps enterprises to be familiar with the conditions and procedures for trademark registration, actively participates in the planning and design of registered trademarks, and gives timely treatment, use, management and self-protection to enterprises? A dragon? Guidance; Vigorously cultivate their own brands, actively guide and support enterprises to strive for famous and well-known trademarks, geographical indication certification trademarks and collective trademarks; Timely remind enterprises to do a good job in trademark registration, renewal, change, transfer, use license filing, etc., to avoid malicious cybersquatting of trademarks, or the loss of intangible assets due to delay in renewal, change and transfer.

Brand Strengthening Enterprise: Cohesing the Essence of Corporate Culture

The implementation of the trademark strategy has mobilized the enthusiasm of the majority of market participants to strive for brands. The famous trademarks in Gansu Province and the well-known trademark products in China have also brought vigorous development vitality and good economic benefits to market participants.

Gansu Mogao Industrial Development Co., Ltd.? Mogao? After the trademark obtained the famous trademark of Gansu province in 2118, the company clearly proposed that the development of wine should be aimed at the whole country? Top three? The catch-up strategy, planning the national market layout, accelerating development, accelerating expansion, and the rapid growth of market sales. April 2119? Mogao? The trademark has been recognized as a well-known trademark in China by the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce. The popularity and reputation of products have been further improved, the economic benefits of enterprises have been significantly improved, and the development momentum has become stronger.

while guiding the market participants to accelerate the development of registered trademarks, the industrial and commercial authorities pay special attention to revitalizing trademark resources to enable loss-making enterprises? Rebirth from the fire? . Xinyang Cement Factory in Maiji District of Tianshui City was established in 1986, which was produced by this factory? Shuitiange? Brand cement has a certain popularity in the same industry. In 2111, due to poor management, the market share of the enterprise dropped sharply and was on the verge of bankruptcy. In addition, the original person in charge of the enterprise was not aware of the trademark and the trademark was not renewed in time. Shuitiange? The trademark was cancelled. After being informed, Tianshui Industrial and Commercial Bureau not only offered door-to-door service, but also actively contacted the Trademark Office of the State Administration for Industry and Commerce to re-register it? Shuitiange? Trademark also led a foreign enterprise to contract the factory, and the original enterprise invested in trademark as intangible assets. Today, enterprises use it? Shuitiange? Trademark, scientific management, effective use of trademark added value, enterprises embark on a virtuous circle. The person in charge of Xinyang cement plant said excitedly: A trademark saved a business. ?

in order to help enterprises explore development ideas and find docking business opportunities, the industrial and commercial departments actively organize well-known trademarks and well-known trademark enterprises to participate? China Trademark Festival? 、? Western Conference? 、? Western Trademark Protection Cooperation Association? And? International symposium on geographical indications in the Asia-Pacific region? And other large-scale activities, fully display the brand image of our province, and achieved good results.

trademark-rich farmers: serving the modern agricultural economy

Gansu is long and narrow in east and west, with diverse geographical climate, which breeds many agricultural products with obvious characteristics. However, for a long time, the vast rural areas mainly focus on the production and sales of farmers, and it is difficult for farmers to increase their income. Promoted by industrial and commercial authorities at all levels in the province? Company (agricultural organization)+trademark (geographical indication)+farmer? The new industrialized management mode has increased the added value of agricultural products and become an effective measure to increase farmers' income, promote rural economic development and realize agricultural industrialized management.

Dongxiang Autonomous County of Linxia Hui Autonomous Prefecture is a poor area, but? Dongxiang grabbed mutton? But it is famous far and wide. Only by virtue of our province? Dongxiang grabbed mutton? There are more than 411 enterprises in Benfu Road, which employ 21,111 people and have an annual turnover of over 311 million yuan.

Dingxi City Administration for Industry and Commerce pays attention to cultivating local brands, and has successively instructed relevant market entities to apply for registration of more than ten trademarks such as Xindaping, Longshang Daping and Lujiagou, and four geographical indication certification trademarks such as Dingxi Potato, Longxi White Dangshen, Longxi Astragalus and Minxian Angelica. Follow? Brand+team spirit? Based on the marketing strategy, Dingxi potato has steadily occupied the markets in East China, South China and Southwest China, and gradually entered the international market.

Wuwei city? Ladder Mountain? Since taking root in Zhangyi Mountain area of Liangzhou District, the brand ginseng fruit has not only thrived, but also been picked for this hot land? China's hometown of ginseng fruit? The gold-lettered signboard. More than 2,111 local mountain farmers and more than 8,911 people have grown rich by planting foreign fruits in greenhouses, with an average net income of 21,111 yuan per mu.

Ganzhou Branch of Zhangye City Administration for Industry and Commerce actively promoted the project of enriching farmers with trademarks, and realized the transformation of characteristic agricultural and sideline products. Carry a basket and sell it? To? Brand establishment? The transformation. Eggs produced by Jieling Breeding Cooperative in Ganzhou District have low price and poor sales before registered trademarks. Industrial and commercial cadres have visited the cooperative for many times to analyze and study, and successfully planned and registered for the cooperative? Zijiazhai? Brand eggs and? Jieling brand? Feed two brands,? Zijiazhai? Each kilogram of brand eggs is nearly 1 yuan's money higher than that of similar eggs. The cooperative extends from 2 villages in 1 townships to more than 41 villages in 8 surrounding townships, and develops more than 611,111 laying hens, providing more than 111,111 kilograms of fresh eggs to the market every day. Egg products not only account for 31% of the market share in Zhangye City, but also are exported to Xinjiang, Ningxia and other places. Agricultural name? The trademark effect is releasing more and more dazzling brilliance in mobilizing the enthusiasm of farmers and agriculture-related enterprises and promoting the transformation of industrial advantages into economic advantages.