How to let users actively spread the brand

brand emoticon marketing, and let users actively play with you.

1. Do what you want:

Who is the target group you want to talk to? What psychological and cultural characteristics do they have? Brands need to gain insight into users' general emotions, consider users' usage scenarios, and choose and use their favorite language and methods to make emoticons. Only when users approve and like it can effective communication be achieved.

2. Catch up with hot spots:

"Jiangshan generation has an expression, each leading the way for dozens of days". Keep up with current events and interesting emoticons, users will use them more frequently in a certain period of time, which is more conducive to the spread of brands. Brand should seize the opportunity, take advantage of users' attention to hot spots, and export brand culture through expression packs, so as to gain more users' recognition of the brand.

3. Pay attention to vision:

Expression packs do not need to be well-made, but they must have visual memory points! In addition to the popular "cuteness and cuteness", we can also cater to some "ugliness appreciation" trends and launch personalized expression packs such as "ugliness and cuteness" and "local customs and stalks" to earn enough topics and eyeballs.

4. Shaping personalized IP:

Expression packs are not the same as IP, but brands can shape and strengthen their role IP through expression packs. If you want to make the brand's emoticons "often favored" rather than "in the cold", you must personalize and IP them, and make the emoticons into a unique brand image, so that you can continue to bring freshness to users.

5. Decentralize users:

When marketing emoticons, we need to know that emoticons are designed to help brands communicate and interact with consumers. The brand can boldly hand over the creative rights to users, and realize cross-circle communication through the creativity of netizens.