When thinking about starting a business, the most important thing is to catch the pulse of the market trend in order to reduce the risk of entrepreneurship. Statistics show that the most "money" in the direction of the top five entrepreneurial direction in order: the concept of affordable, health concept, personalized concept, the concept of education and women's concept. One of the top ten industries with the most earning potential are: children's literature and education, health care, adult supplementary education, health food, personalized goods, breakfast store, slimming and beauty, e-commerce, leisure drinks and Chinese snacks. Entrepreneurs may wish to understand and then act, in order to take the wrong road. Affordable concept: provide consumers with value-for-money products In terms of retail development, the more highly civilized countries, the more extreme the concept of affordable play, so in the U.S., Japan and other countries, large-scale out-of-season merchandise shopping centers can be found everywhere, and Japan's hundred-dollar stores have thus created remarkable results. In addition, the economic downturn and increasingly fierce competition in the industry are also one of the reasons for the popularity of affordable concept stores. However, it seems that the overall concept of affordable entrepreneurial business, the investment threshold to the catering industry is easier to enter, according to the survey results, the current stage of the most lucrative potential industries, including the sixth breakfast store, the eighth of e-commerce, the ninth of the casual drinks and the tenth of the Chinese snacks, have a low-cost concept, but the majority of the catering industry, it is clear that even the most unaffected by the downturn in the catering industry, at this stage, to open up a store or to The most lucrative opportunities for low unit price catering. Breakfast store and casual drinks investment is not large, generally within the tens of thousands of dollars, net profit of up to 25% or more, half a year to recover the investment, with a small profit, fast recovery advantage, so many people start a business is the first to consider. At present, the domestic market of these two kinds of industry has dozens of franchise brands, tens of thousands of franchises. Therefore, at this stage, it is not easy to enter the market with a single store to survive, it may be worthwhile to consider starting a business in the form of a franchise, so it is particularly important to select a competitive headquarters. Another challenge in the operation is to change the past business passers-by entrepreneurial thinking, at this stage to cultivate familiar customers, creating customer loyalty is the main, in order to be able to sustain the business. Five of the most profitable industry:: health concept: meet the health needs of money With the improvement of the level of knowledge, national income, people for the concept of health is also more and more attention, no longer because of the sick have medical needs, the concept of preventive medicine has been able to be accepted by everyone, which can be seen from a few years ago had a fashionable ganoderma lucidum, aloe vera, and other health care products sold, and even now on the market is more than many fitness clubs, health restaurants, and so on, the market is more than a lot of fitness, and the health of the people. Clubs, health restaurants, even drinking water and organic vegetables and fruits are also sold because of the emphasis on health, therefore, the concept of health is listed as the most "money" in the direction of the second business. Healthy drinks have a high unit price, high gross profit and faster recovery. According to the experts voted out the most potential money-making industry, such as the second health care and the fourth health food, are with the health concept of entrepreneurial direction, but if you look at the investment threshold, the health care industry, including pharmacies, traditional Chinese medicine stores or drugstores investment threshold, are in the ten to hundreds of thousands of more than the gross profit of about thirty-five percent, the recovery period is longer, suitable for those who have enough money for long-term development, fortunately, the industry has a brand to provide franchise business. Fortunately, the industry has a brand to provide franchise business, the intention to invest in the health industry entrepreneurs, can be tutored by the headquarters to enhance the medical profession, reduce the store's technical barriers, and can lower the price of goods, increase profit space. The health food industry is divided into natural health drinks and health care, therapeutic food and beverage specialty stores, the latter higher opening costs, about four or five hundred thousand between the health drinks store investment barrier is relatively low, the opening cost of about 100,000 yuan or so, not only easier to enter the industry, and if the first-class urban area as the main business circle, the average unit price of about 20 yuan or so, the gross profit can be as high as 60%, so about three months on the recovery. Therefore, it can be recovered in about three months, which is the fastest way to make money among all kinds of health concepts and industries. Personalization concept: emphasis on tailor-made to win the recognition of the community The so-called personalization concept can be divided into two kinds: one is the personalization of goods, mainly to seize the young people nowadays, changeable, new, personal awareness of the characteristics of a strong sense of self-image, tailor-made for each customer to create unique personalized goods, such as personalized pendants, dolls, personalized prints, etc., to meet the potential narcissism of the consumer, thus generating business opportunities. This creates business opportunities. The other is store personalization. Since many domestic retail service industries have entered a stage of complete competition, the key to winning at this stage is to let consumers have a sense of identity and to have a unique store personality. For example, Starbucks sells coffee, Muji sells daily necessities, and Body Shop sells beauty care products, etc., which are representatives of store personalization. Avoid the popularity of the retreat to reduce business opportunities, and improve the technical threshold to the store close. At present, there are many personalized goods on the market, such as stickers, digital photo stamps, etc., but these products due to the low level of technology, the popularity of the fad recedes, it is not easy to make creative changes, but also easy to make the business opportunities fade, in addition, there are high-priced works of art, such as glaze, and so on, subject to market constraints, but also not everyone can afford to consume, so in the individual entrepreneurship, the surrounding life of the commodity cut into the tailored to belong to the personalized creative goods, there is a greater chance of personalization. Therefore, in terms of personal entrepreneurship, we can start with the surrounding living goods, and then tailor-make creative goods that belong to the individualization, which has a larger profit base. Such as has been open to join the Arecibo doll, mainly through changes in materials, coupled with artistic creativity and design, manufacturing personalized goods, the investment amount of about 100,000 yuan or so, because the gross profit can be as high as six to eighty percent, the fastest in half a year will be able to recover. Another business opportunity for the development of personalized goods, mainly in the current stage of large stores to seek product differentiation, for the characteristics of the personalized goods tend to rush, so even if the financial background, as long as the product is special enough, the stores are very welcome to move in to the sale of German smoked puppets "Puppet Heart" as an example, less than six months after the opening of the store, the major stores have invited into the store. All major stores have been invited to move in. The advantage of moving into the stores is that the gathering power of the stores can greatly increase the turnover and popularity. Education concept: children's education and career education business opportunities With the growing proportion of dual-income families and higher incomes, coupled with the mentality of their children, so that parents in the education of their children's investment is not stingy, thus creating a favorable foundation for the children's education industry market. And because of the rising unemployment rate, the pressure to find a job, in order to strengthen the competitiveness of more actively cultivate a second specialty, so let the adult education industry business opportunities emerge. At present, the domestic Beijing, Shanghai, Wuhan, Chongqing and other major cities, such as some of the national studies, juvenile scientific and technological knowledge training and other professional children's training institutions have appeared. The survey shows that the children's education industry is not a low amount of investment, about hundreds of thousands of dollars, but because of its off-peak season revenue difference is not big, net profit in forty-five percent or so, so most of them can be recovered within two years. Adult remedial teaching can be divided into two concepts: one is the office workers to cultivate the second expertise of remedial classes, such as English, computers or entrepreneurship remedial classes; the second is because of the weekly rest two days after the increase in leisure time of the country's people, and therefore more time will be utilized for personal interest in further education, such as flower arranging, dancing, etc., the former is currently a greater business opportunity, more suitable for opening in the office district, the high level of professionalism of the teachers is the key to victory, as long as the word of mouth! As long as we can build up a good reputation, the business will continue to flow, and we can recover in about two years. Women's concept: catch her feeling money is not difficult With women's economic independence and autonomy, increased spending power, many products have to women as the target market. Such as the introduction of credit cards specifically for women, is focused on the strong consumer power of women. In the past, the entrepreneurial boss is mostly male, but from recent years to join the entrepreneurial exhibition and join the survey found that the proportion of men and women who want to start their own business is one to one, so women's entrepreneurial willingness to improve the business form of women's concept store business fermentation reasons. All-round beauty industry has the opportunity to make money, buy groceries may be for one or two cents to calculate the women, in order to make themselves more beautiful, spending money is not soft, especially many slimming and beauty industry constantly through the mass media advertising campaign, stirring up the women's natural desire to love the beauty of the beauty, and also led to the prosperity of the slimming and beauty industry. With the refined diet, the number of domestic demand for slimming and weight loss, but also rising, according to the survey, there are up to more than 70% of women are not satisfied with their own body, which is slimming and beauty industry business opportunities, in general, the investment cost of about 100,000 yuan, but because of its high gross profit, most of the year and a half can be recovered within the investment, however, at present the slimming and beauty industry is no longer confined to the simple face, body Beautification, in order to be invincible in the market, to help women all-round body and mind to enhance the trend, so in addition to the application of high-tech equipment and natural nutrients, combined with SPA and beauty seminars, is the future focus of the slimming beauty industry.