Planning scheme of hotel wedding marketing in 2117

We should first find a suitable hotel to hold a hotel wedding banquet. The planning scheme of hotel wedding will be expounded from the following three aspects: first, the venue layout of hotel wedding, second, the wedding process suggestions of hotel wedding, and the matters needing attention of hotel wedding. Below, I will share the planning scheme of hotel wedding marketing for you. Welcome to read and browse.

Plan 1 of hotel wedding marketing in 2117:

The Qixi Festival is approaching, and the hotel marketing department speculates that this Qixi Festival will usher in a small climax of wedding banquet consumption in our city. In order to further stimulate the wedding banquet and related catering consumption of XX Hotel, after discussion by the marketing department and relevant departments of the hotel, it is decided that "the wedding banquet is now launched"? A happy marriage is a godsend, and a satisfactory wedding banquet is in XX? Wedding marketing activities to promote and stimulate the wedding consumption of XX Hotel. The following XX hotel wedding marketing program (draft) is specially formulated.

first, the theme

A happy marriage is satisfied by God. Second, the overall idea

Give full play to the hotel's own advantages and innovative activity arrangements. Through a series of publicity and planning, make use of the golden season in X to organize effective? Holding a wedding banquet and going to XX-themed' marketing activities make XX Hotel truly an ideal hall for newlyweds' wedding banquets.

III. Activity time

XX month of XXXX to XX month of XXXX

IV. Activity content

1. Wedding audio facilities are provided free of charge for more than ten seats.

2. Two welcome signs in the lobby are provided free of charge for more than ten seats.

3. For more than ten seats, one creative silk flower Arch will be provided free of charge.

4. For more than ten seats, a festive banner outside the lobby will be provided free of charge.

5. Free painting of festive background in the banquet hall (including names of newcomers) for more than 15 seats.

6. A luxury wedding room is provided free of charge for more than 15 seats/night (including exquisite double breakfast the next day).

7. provide a beautiful table flower (flower) at the main table free of charge for more than 15 seats.

8. Those who book a wedding banquet of more than 688 yuan/seat (including 688 yuan/seat) up to 11 seats will receive a multi-layer wedding cake on the wedding day.

5. Wedding banquet package standard

1, centennial wedding banquet 688/ table (11 people)

2, golden jade wedding banquet 788/ table (11 people)

3, wedding banquet 888/ table (11 people)

4, dragon and phoenix wedding banquet 988/. Newspaper folder

? Downtown personnel distribution

? Cooperate with wedding photo studio or wedding company in a mutually beneficial way, and put promotional leaflets in their stores.

　? Placed in all business points of the hotel.

2. Elevator room POP/ lobby POP

Make the content of this activity into a poster and hang it in the elevator room of the hotel for the convenience of guests' understanding and promotion.

VII. Division of labor among departments

1. The marketing department is responsible for the publicity and production of this event.

2. the front office of the food and beverage department is responsible for specific operations and services, scene layout and other matters.

3. The catering kitchen is responsible for the verification of dishes and vegetable prices for this activity.

4. The General Office is responsible for organizing employees to distribute leaflets in downtown areas.

5. The housekeeping department is responsible for the preparation of the wedding room.

6. Other departments are familiar with the content of this activity and cooperate with the hotel to promote this activity.

VIII. Cost Budget

1. silk flower Arch: 2.35m * 2m =XXX Yuan (which can be used for a long time)

2. Ordinary spray painting: X Yuan/m2 *XX m2 =XXX Yuan (name paste, The whole can be reused)

3. Table flowers: 35 yuan *1 copies =35 yuan

4. Wedding room: deluxe single room XXX yuan/night

5. Cake: 181 yuan/copy

7. Publicity leaflet: X/ piece *XX pieces =XXX yuan

8. *2 pictures =XXX yuan

IX. Sample leaflet attached (omitted)

X. Remarks

This plan is still a draft, and the deficiencies and inadequacies need to be adjusted according to the actual situation. Please invite the managers of relevant departments to participate in the discussion before making a decision. Planning scheme 2 of hotel wedding marketing in 2117:

1. Theme drafting

1. New wedding era

New era, different wedding

2. Red butler

dreams come true one day, dreams come true all his life

2. Service concept

Different roads of love, the same beautiful expectations; Different personality needs, the same fashion atmosphere. Traditional classicism, romantic aestheticism and national complex seek differences in similarities. New wedding era/red housekeeper, your exclusive wedding.

third, Chinese wedding? Love returns to the family tradition only because it is profound

to carry a big sedan chair to marry a charming mother, and to celebrate the marriage with gongs and drums. Crossing the saddle and passing through the brazier, the phoenix crown and the Xiatie entered the wedding hall, where lions danced to add fun and decorated with lanterns. Everywhere, they were filled with luck and wealth, worshiping their parents, offering tea and toasting to show the family style of a large family. This scene is not a movie clip, but only a part of your wedding celebration.

1. Clothing: crested chaplet and hijab

2. Band: The musical instruments in traditional weddings mainly reflect? Harmony? The idea that gongs, drums, suona and sheng are mainly bright and reflect the solemnity of marriage itself. Erhu, dulcimer and pipa can be used for ensemble.

3. Songs: Traditional weddings often use festive and cheerful folk music, such as: birds flying towards the phoenix, jubilant, sweet honey (Man Tingfang women's folk music group), flowers with a full moon, lifting your veil (12 girls band), dragons and phoenixes presenting auspicious images, etc.

4. Special programs: three and a half sentences of wedding and lion dance

5. Traditional ceremony: the bride crosses the brazier and saddle accompanied by the groom; First, worship parents, second, guests, couples, lift the hijab and pour tea to respect the elderly; The elders speak and the newcomers speak

6. Dishes: adjust the cuisine according to the customer's native place or customer's requirements, highlight the characteristics of hometown, and add some traditional wedding banquet foods (such as red dates, peanuts, longan, melon seeds and other food symbols? Have a baby early? )

7. Tableware: tableware with ethnic characteristics and wedding banquet characteristics

8. Wedding banquet site layout:

? Red? In the eyes of China people, it is a symbol of happiness, success, good luck, loyalty and prosperity. Posting red happy characters, hanging red lanterns and so on at traditional weddings. These red decorations not only bring a festive atmosphere to the wedding, but also imply that the married days of the newlyweds will be more prosperous.

The props arranged at the wedding banquet are essential: red carpet, saddle, brazier, Chinese furniture, wax, red lanterns, red silk sections, wedding couplets and Chinese characters. At the same time, details can be adjusted according to customers' requirements. For example, calligraphy and ink flowers can be used as decorations to reflect the scholarly family.

fourth, western-style wedding? We are all romantic people

We can't give you a luxurious wedding in the Aegean Sea, but we can welcome you with flowers. Without the sacred oath of the church, our oath is still sincere. Candlelight is shining and the piano is melodious. Please sip the champagne wine opened for love. Romanticism is to insert the dream wings of happiness for you. Your wedding has your own mini symphony orchestra, playing your own wedding March for you?

1. Clothing: wedding dress, formal dress

2. Band: The western-style wedding bands are mainly piano and violin, and romantic saxophone solo and guitar bands can also be added.

3. Songs: The songs are mainly romantic, lyrical and familiar western-style wedding music, such as wedding March, to Alice, dream wedding, IBelieve and so on.

4. Special programs: fancy bartending performance to prepare a romantic love wine for the couple

5. Romantic ceremony: the bride and groom walk down the red carpet accompanied by flower girl; Take an oath, exchange rings, and give messages from elders under the witness of the master of ceremonies; Newcomers cut the wedding cake and pour happy wine into the Champagne Tower

6. Dishes: Western-style wedding with western-style buffet, simple and fashionable and full of exotic atmosphere

7. Tableware: the wedding buffet must be exquisite and decorated with flowers and ribbons, which not only gives the atmosphere but also enhances the sense of quality and uniqueness.

8. Wedding site layout:

In the western Catholic tradition, white represents happiness; It is also a symbol of wealth. At the beginning of this century, white represents purity and holiness. In the early days, the traditional white wedding dress in the west was the privilege of the nobility, and only the upper class could wear the white wedding dress representing power and status. The main color of the whole wedding is also decorated with purple, gold, red, pink, green and other symbolic colors on white, which means the sanctity of the wedding.

The props arranged at the wedding banquet are essential: flowers, balloons, yarn, silks and satins, candles, heart-shaped ornaments, plush dolls and red carpets. At the same time, it can be decorated with some special decorations according to customers' needs. For example, if customers believe in Catholicism, they can decorate the wedding banquet scene with crosses and little angels.

5. Mongolian wedding? Dance and sing happily

What day is it today? The beautiful girl is dressed in a gorgeous Tezigler (robe) and a luxurious and distinguished Zasalle (headgear), with red and green, and colorful. ? The silver cup is filled with mellow milk wine, and the toast song is full of blessings from the grassland. The sumptuous feast of the whole sheep, the passionate Ma Touqin, and the palace of inheriting grassland civilization offer you the most sincere wedding wishes.

1. Clothing: Mongolian dress

2. Band: Musical instruments in national weddings should be national, and Ma Touqin is naturally the first choice.

3. Track: Happy and festive Mongolian music and melodious Mongolian songs can bring the wedding scene back to the vast grassland. Such as Wan Ma Benteng, Aobao Meeting, toast song, accompanying you to see your grassland, etc.

4. Special program: Mongolian dance

5. Traditional ceremony: Mongolian girls offer hada and toast to the bride and groom; Sacrifice Aobao and step into the banquet hall; Lamas chant sutras, and the bride and groom present Hada to their parents

6. Dishes: rich Mongolian meals

7. Tableware: Mongolian tableware

8. Wedding banquet site layout: strong Mongolian folk colors, ethnic handicrafts and decorations. Hada, brazier and holy lamp are all props arranged at the wedding banquet.

VI. Supporting services

1. Decorate special wedding cars according to the wedding style, and also provide sedan chairs and carriages for customers to take photos outdoors in the hotel

2. Theme services, Banquet attendants dress according to the wedding ceremony

3. Personal wedding logo design

4. Wedding invitation design

5. Wedding feature film

6. Wedding film

7. Wedding album

7. Merchants sponsor (reduce investment and enjoy consumption resources * * *)

Wedding dresses are provided to consumers in the form of sponsorship. The cooperative unit can print logo on the brochure or print advertisements in the brochure (bear part of the printing fee), and at the same time, it can exchange advertising spaces, such as hanging the advertisement of Red Butler in the wedding photography shop and putting in the brochure of Red Butler.

VIII. Brochure drafting

1. Page number: 16p (including front cover and back cover) +2p (sulfuric acid paper title page)

cover theme/cover second preface/sulfuric acid paper title page bronzing logo/ text 1 service concept

text 2-4 Chinese wedding/text 5-7 Western wedding/text 8-11 Mongolian wedding < Band, cooperative unit, etc.)

sulfuric acid paper title page message/seal 3 Inner Mongolia Hotel and Red Butler introduction/back cover contact information

2. Technology: four-color printing of 211g coated paper on the inner page, gilding/printing of sulfuric acid paper, and 251g copper belly sub-film on the back cover

3. Main color: fashion, modernity and simplicity

4.