Liaoning Xinglong Family Business Group is the largest private business group in Liaoning Province, which started in Panjin, Liaoning Province and was founded in 1993 by its chairman Li Weilong. The parent enterprise is Panjin Xinglong Building. In 1997, Xinglong Mall was built in dashiqiao city, which took the first step of chain development. In 2111, it acquired the former Shenyang East Asia Plaza, entered Shenyang and entered the fast lane of development.
Retail is Xinglong's main business, chain development is Xinglong's main mode, and department stores, supermarkets, electrical appliances, restaurants and entertainment are its main formats. At present, in 15 cities in three northeastern provinces, the Group has 24 shopping malls, 11 lifestyle supermarkets and 3 hotels, with an area of more than 1 million square meters. At the same time, there are more than 31 large shopping centers, department stores and hotels under construction. In 2111, the Group ranked 23rd among the retail enterprises (groups) in China, and won the title of "National Key Commercial Enterprise Group" for the third consecutive year. At the same time, the Group won the title of "Leading Brand" in the "Brand Contribution List of Promoting Consumption Growth in China in 21 Years and 2111". Its 17 department stores are on the list.
Xinglong also has auxiliary industries that serve commercial development, including Zilanmen Hotel Corporation, Baotong Real Estate Corporation, Daye Construction Company, guarantee company, rice company and health care hospital. In 2111, the group also determined a new strategy to develop into a hotel chain, and all the large shopping centers under construction will build hotels.
in 2111, the group ranked 47th in the "Top 111 Chain Stores in China"; Ranked 163rd in "Top 511 Private Enterprises in China"; Ranked 187th in "Top 511 Service Enterprises in China".
Xinglong's development has also won social recognition, and it has successively won "2111 World Retail Innovation Award", "National Honorable Star Enterprise", "National Advanced Employment Unit", "National Contract-abiding and Credit-abiding Enterprise", "National Advanced Collective of Business System", "2112 China Management Model Outstanding Award-Cultural Style Award" and "2112CCFA Staff's Favorite Company".
As a representative of Liaoning Provincial People's Congress, Chairman Li Weilong has successively won the honors of China Chain Person of the Year, National Advanced Individual in Commercial Service Industry, National Outstanding Private Entrepreneur in Caring for Employees, National Advanced Worker in Corporate Culture Construction, Glorious Career Award, Third China Chain Industry Outstanding Achievement Award, Liaoning Model Worker, Liaoning May 1st Labor Medal, Liaoning Top Ten Outstanding Young Entrepreneurs, Liaoning Top Ten Financial Figures and Liaoning Top Ten Most Socially Responsible Entrepreneurs.
Xinglong's development goal is to take Liaoning Province as the foundation, radiate to the three northeastern provinces, Hebei, Inner Mongolia, Beijing, Anhui and other places, and develop chain stores in a wider area.
Xinglong is not only an enterprise, but also a modern big family without blood. Here, we are all brothers and sisters, helping each other, relying on each other, struggling together and growing together. Here, there is the passion for struggle, the joy of success, the care of relatives and the warmth of the family.
Xinglong people have an ideal, that is, to become "the first commercial company in China" and make the "Xinglong Family" into a brand. No matter which city they go to, they will see the "Xinglong Family" and realize their grand wish of "developing chains and serving the country through commerce".