1. Normal state of catering market

In recent five years, the normal state of catering market: the absolute value keeps increasing and the growth rate gradually slows down, but it still outperforms the whole consumption market.

In p>2121, most catering summits mentioned "new catering, new mode and new format", which proved that catering has ushered in new changes, and each category contains huge opportunities. As long as it is right, it will definitely evolve rapidly. Catering is still the first choice for investors and entrepreneurs, so as long as the brand of the category is selected, this big cake can be divided.

2. Fast food is worthy of deep cultivation

With the post-81s and post-91s people becoming the main consumers, and the number of single people living alone is increasing year by year, a large number of "hot pot for one person" and "barbecue for one person" are bred, and big restaurants also dabble in small restaurants and join the fast food track. At present, in the catering market of over 4 trillion yuan, fast food can be said to be the widest and fastest growing catering format in the catering track. Fast food covers three meals a day, and consumers are the most extensive office workers and student parties. High frequency is just deserved, and users' tastes may change, but the demand for eating will never disappear.

3. Standardization and industrialization

For market users, the stability of product taste and quality is one of the reasons for ordering; For catering chain enterprises, the supply chain is the power device to support the whole brand to run forward rapidly, so the standardization of catering is the general trend, and the supply chain, service standards, brand vi display, even site selection standards and customer group positioning should be standardized, industrialized and scaled.

4. The sinking market is activated

The rise of Pinduoduo has made everyone realize that the consumption power of third-and fourth-tier cities should not be underestimated, and the youth economy in small towns is fierce. Advantages of catering in third-and fourth-tier cities:

11. Low rent and labor costs

12. Young people in small towns have little pressure to live, and they are rich and idle

13. The lifestyle of first-and second-tier cities is being copied to third-and fourth-tier cities, and consumption is upgrading faster than urban development

14. There are many third-and fourth-tier cities with large population

15.