What is a WeChat applet?
Wechat applet, referred to as applet, is an application that can be used without downloading and installing, and it is also a very high threshold innovation. It realizes the dream of "at your fingertips", and users can open applications by scanning or searching, which is similar to the function of a browser.
The difference is the smooth experience close to the native APP. It is very convenient to use and can be used at any time, but it does not need to be installed or uninstalled. The threshold is relatively low, which can meet simple basic applications. After the application is fully open, developers who are mainly enterprises, governments, media, other organizations or individuals can apply for registration of applets. Applet, subscription number, service number and enterprise number are parallel systems.
Which industries are WeChat applets suitable for?
The applet is one of the platform services launched by WeChat itself. It has the characteristics of big data, big platform and big entrance, and can complete payment with the help of WeChat.
Therefore, Bian Xiao believes that those businesses with collection needs and lightweight services are the most suitable for doing WeChat applets, such as vertical e-commerce, online taxi, online ordering and so on. Secondly, I hope to provide users with some online services with simple content and no complicated operation, so as to bring users a better experience. Finally, businesses that don't need or have no funds to develop independent apps can consider doing WeChat applets, such as some local restaurants and beauty salons. Such a WeChat applet is just needed and fully meets the characteristics of convenience and practicality.
What are the benefits of making small programs for enterprises?
1, simple operation, customer experience wins:
For enterprise mobile marketing, time is money. How to quickly let users know how to use products is very important for enterprises. Small programs can help businesses solve this problem, so that businesses can also release their free time to make appointments for customers and improve work efficiency. Customers can also avoid wasting time waiting.
2. Reduce the development and customer acquisition costs and facilitate drainage;
The cost of developing an App is relatively high. The development difficulty of WeChat applet will be slightly lower, and it is precisely because of this advantage that many enterprises now give priority to applet.
The WeChat applet is a ubiquitous traffic portal. "Sweep, drop-down menu, friend forwarding, group sharing, nearby applet, friend circle applet recommendation" and so on are all free traffic portals. Then, using the live broadcast function, membership points and scoring functions of the applet to link the operation of the official WeChat account and WeChat group, merchants can accumulate private domain traffic, have a stable fan base, and thus have a stable repurchase rate.
3. Enrich marketing methods and promote transformation:
WeChat applet is based on WeChat social relationship chain and has a natural fission advantage. With the help of marketing modes such as grouping, bargaining and distribution, mutual recommendation and introduction between customers are stimulated, so that enterprises can quickly accumulate users.
In addition, using WeChat applet can integrate product display, product consultation and product purchase. Through graphic, video and other means, show company and enterprise product cases, usage scenarios, etc. Show to users. Small programs can also access the WeChat Good Things Circle, accumulate corporate reputation through social means, and better enable enterprises to complete traffic conversion.
4. Help enterprises to get online and offline and complete the closed-loop consumption;
For those enterprises that have wired stores and want to develop online models, small programs are perfect. Enterprises can add coupons, limited-time promotions and other marketing activities to small programs to attract users to spend online. Contact information includes various addresses, telephone numbers, emails, etc. And you can also place an electronic map, which is convenient for users to search through the map and guide users to offline stores. At the same time, offline stores need to pay attention to the user experience. When users get a good experience in the online store, they will have a higher chance of repurchasing in the online WeChat applet.
Having a small program mall, through reasonable operation, can solve many problems such as difficulty in obtaining customers and sales for enterprises. There are too many ways to do WeChat applets on the market now, but the suggestion is to find an outsourcing company to do applets, which is superior in both experience and technology.
Here are some examples of WeChat applet development:
Mall applet: provide online e-commerce trading system based on social e-commerce for the whole industry, support marketing tools such as multi-person group, commodity spike, point redemption, e-membership, support WeChat payment, and quickly open online stores with applet.
Online booking service applet: it provides online booking and offline experience services for life service industries such as beauty industry, hairdressing, washing and fitness.
Small program of catering industry: provide practical functions such as scanning code to order food, self-built take-out platform, catering reservation and so on for catering industry.
Electronic membership card applet: a applet used for offline stores to establish a membership system and manage member data, which can set members' grades and discounts according to their consumption quota and consumption times.
Tourism industry applet: Travel agencies provide customers with online booking of air tickets, air tickets, hotels, group tours and other services on WeChat through applets, and realize online travel agencies in applets.
Brand display marketing applet: In order to establish brand reputation and expand popularity, enterprises and merchants display their own culture, pictures and images through applets, and leave contact information such as map positioning, telephone number and WeChat in applets to improve the publicity effect of enterprises.
KTV applet of supermarket hotel: Reach customers more directly through WeChat, reduce the cost of obtaining customers, attract more new customers and activate old customers of WeChat.
In short, in today's fierce competition in all walks of life, small programs are undoubtedly of great help to enterprises, whether it is to improve efficiency, brand awareness or marketing effect, it is very useful. No wonder so many enterprises are using small programs. In practical application, WeChat applet basically covers all mainstream industries.