1988, Zhu Yueming started a beer wholesale department with his master, starting with riding a tricycle, and then completely managed the purchase and wholesale business.
Since then, Zhu Yueming has worked in this line for more than ten years.
From 65438 to 0994, Zhu Yueming established Zhejiang Commercial Food and Beverage Wholesale Company. At that time, when those large state-owned sugar and liquor wholesale companies were still sitting and selling goods without delivery, Zhu Yueming's salesman had already run away in the market. Because of the high financial risk, the catering market has been afraid to be touched by large state-owned sugar and liquor wholesale companies, but Zhu Yueming has extended his reach to the catering market, successfully launched his own brand product-Anhui Kouzi wine in the catering market, and then represented several Huizhou wine brands such as seed wine. The annual sales of Anhui Kouzi Liquor represented by Zhu Yueming in Hangzhou market alone reached 50 million yuan. However, because it is only a regional agent, the Hangzhou market is deeply troubled by commodity smuggling and has not signed corresponding protection measures with manufacturers. The brand effect it has worked so hard to establish has made a wedding dress for manufacturers. As a last resort, Zhu Yueming gave up his own brand and started over.
From 65438 to 0998, Zhu Yueming signed a national general agent agreement with Xinjiang Yilite Distillery for Yilite liquor below 40 degrees. Product packaging, taste, brand promotion and marketing strategy are completely decided and operated by Zhejiang Commercial Food and Beverage Wholesale Company. This time, Zhu Yueming did not forget to safeguard his rights and interests, and signed strict protection clauses with the manufacturers: there is a sales guarantee for the manufacturers, and they are willing to be punished if they fail to do so; If the manufacturer violates the agreement, it will be fined 40% of the previous year's sales. Through this underwriting form, Zhu Yueming Curve has its first brand.
Since then, Zhu Yueming has transformed into a pure distribution organization and positioned itself as a "brand marketing company".
In May 2003, Zhu Yueming renamed the original "Zhejiang Commercial Food and Beverage Co., Ltd." as "Zhejiang Shangyuan Food and Beverage Co., Ltd.", which laid out a brand-new and clear brand concept and brand proposition for the enterprise. The awakening of the dealer's corporate brand marks that Zhu Yueming has stepped into the ranks of a mature dealer. Subsequently, the management mode of "business division+* * * sharing the same platform" was implemented in the company, which provided a strong internal force for "Shangyuan" to integrate internal resources and * * * to jointly operate multiple brands.
In 2006, Shangyuan built its own chain terminal in Zhejiang market and opened more than 30 stores in one breath. In 20 13, Jiujiajiu has nearly 100 stores, all of which are directly operated by Shangyuan, covering Zhejiang, Jiangsu, Shanghai and other places. The average annual turnover of a single store exceeds 6 million yuan, of which the single store with the largest annual turnover reaches 20 million yuan.
On 20 10, the company changed its name to "Shangyuan Group Co., Ltd.". Shangyuan Group has three core operating sectors, namely, wine platform and distribution-Jiujiajiu Wine Chain Co., Ltd., industrial operation-Loulan Industrial Company, investment management-Shangzhong Investment Co., Ltd., and on 20 13, the enterprise cluster formed more than 40 joint venture and holding subsidiaries. And 100 many chain liquor franchise stores. And it grows rapidly at the rate of 50%-80% every year. Based on the Zhejiang market, the business of various sectors has been actively expanded to all provinces, municipalities and autonomous regions in China. The group now has about 5000 employees.
The recent market goal of Shangyuan Group is to achieve sales of 654.38+000 billion.