In the annual meeting season, the circle of friends will always be screened by various "other people's homes" annual meetings. In my impression, regardless of specifications, creativity, gas field, face value or gameplay, the annual meeting of Internet companies is generally cool, while the annual meeting of the catering industry is generally common. However, with the catering industry gradually moving closer to branding and internationalization, some annual meetings of the catering industry have gradually become more distinctive and creative.
On the afternoon of October 22nd, a unique and creative annual feast of catering brands was held in Yizhuang, Beijing. As a benchmark brand of mass catering in China, the award ceremony of "Thank You for Thirteen Years, Fish You Together" held by the host alliance and its brand "Fish You Together" not only presented a multi-sensory feast with sight, hearing and taste for 511 guests and employees, but also changed people's previous views on the annual catering meeting with some internet elements and creative contents.
With the rapid development of Internet technology, 121 take-out, Internet ordering, running errands, private kitchens, etc. have also entered the catering industry, and become the most popular industries using Internet technology. As a catering brand, how to combine with Internet elements to create an annual meeting with more Internet elements?
in this annual meeting organized by the host alliance, IT Internet technology was fully utilized and the Internet was integrated into the annual meeting. In the sign-in session, the heads of the participants are spelled into a brand logo image. At the same time, in the live lottery, we used the WeChat red envelope function to give everyone a multi-wave red envelope rain, which not only threw the guest's WeChat avatar on the big screen at the right time, but also showed everyone's red envelope amount, which fully improved the interaction.
Online video+photo live broadcast to gain millions of attention
In this annual meeting, besides the live broadcast of Weibo, which was commonly used in previous activities, it was also broadcast live on well-known live broadcast platforms such as Live Broadcast, Pepper, Yingke, etc., which not only allowed employees and friends who could not attend the meeting to feel the warm atmosphere at the scene. Everyone can leave messages and interact on the live broadcast platform, so that more people can enjoy and see the wonderful performances of the annual meeting. It is reported that the three live broadcast platforms have accumulated more than one million hits without using live online celebrity.
In addition, in the past, many guests and employees couldn't see their photos at the annual meeting, but in this annual meeting, we even used the live photo platform, and professional photos were shared on the platform in time, so that everyone could download beautiful photos at any time and send them to friends, even those who were not present could see the wonderful moments at the scene and record them in the form of pictures.
Admission+awarding prizes, creating an "Oscar" in many ways.
When entering the venue to sign in, both guests and employees have to walk the red carpet, and the flashing lights on both sides are "clicking", so anyone has the feeling of walking the Oscar.
In awarding awards to meritorious employees of enterprises, outstanding employees of various departments, top ten agents with outstanding national performance and top ten excellent supplier partners, there is even the feeling of an "Oscar" award ceremony, with not only award speeches, but also a gold trophy and a video display of personal deeds. From the input, specifications to link design to the final effect, it can be called a new level, so that some people sigh "I can't believe this is the annual meeting of a restaurant enterprise."
Inviting stars to help out usually appears at the annual meeting of Internet companies. At the annual meeting of the host league and its brand "Fish Are Together", Cang Tianshuo, the first generation rock musician from China, was invited to help out, and a song "Friends" all made people lament the charm of this 31-year-old classic song.
In addition to "Zang Ye" joining in the fun, the chairman who was infected by the festive atmosphere of the annual meeting also personally performed the magic of "Flying Pigeons in the Air". The professional performance of "Coming without a trace" not only surprised everyone, but also made the audience fully feel the versatile and generous side of the catering people.
don't think that catering staff are LOW and talented beyond your imagination
In people's impression, catering staff mostly deal with pots and pans, but the truth is that among them, there are hidden dragons and crouching tigers, and their strength is extraordinary. At the annual meeting of the host league, the programs written and performed by employees of human resources, finance, operation preparation, procurement, logistics, planning, design, network and other departments all make people feel their versatile side.
The sitcom "Good luck, eat fish at night" is touching. The song and dance "Black and White", the performance of executives is funny; Guzheng "Sansheng Sanshi", the talent and face value are amazing; The essay "The Empress Dowager" is very funny. Dance imitation show "Dangerous" reproduces Michael Jackson's classic dance moves. In particular, Happy Kitchen, which shows the scene of diners usually cooking, not only makes everyone understand the working life of diners, but also makes everyone stunned by the versatile side of diners and changes their previous cognition of diners!
BMW X5, a million luxury cars in jaguar XJ, is rewarded, and the "moat" is almost equal to the Internet.
There is an annual meeting called "Other people's home", and there is a "one million luxury car" reward from the Internet company. However, in this "informative" annual meeting, the host alliance also earned enough face in the catering brand industry. In the performance and shareholder reward link, it even threw millions of luxury cars such as BMW X5 and jaguar XJ as rewards, and broadcast the Internet company heroically. This move was also hotly debated by netizens. I didn't expect the annual meeting of catering companies to be so high, so "hate". Rich! It is so capricious.
If the annual meeting is played like this, innovation and breakthrough are the cornerstones of "We are different"
Why is the annual meeting of this catering brand so different? According to the reporter's understanding, Host Alliance, as a brand company focusing on catering, has a history of 13 years since its establishment in 2114. After 2113' s development, with its focus on product research and development, perfect service system and innovative catering industry chain service model, the host alliance has also grown from an initial entrepreneurial team of several people to a large catering enterprise with more than 311 people.
Among them, in the trend of "small but beautiful, small but fine" in popular catering. In 2117, the brand of "Fish and You Together" with the mode of "small portion system and fast food" was officially unveiled. With the accurate fast food positioning in the large category of pickled fish, the team went all out in 2113, not only signed more than 1,111 stores at the speed of 12 months, but also became a benchmark brand of mass catering in China in 2117 and became the whole category of pickled fish.
starting from 1, leading the industry; From scratch, tap new categories of catering; From point to point, create a chain catering system that integrates resources and platforms. From this, it is not surprising that this restaurant is so creative and heroic, because persistence, innovation and breakthrough are the cornerstones of everything.
source: Netease news